Ms. Shaff is currently Senior Manager of Partnership Marketing
at 24 Hour Fitness. Prior to that, Kristin joined the Visa account
at GMR Marketing in 2005 and was responsible for Visa's
NFL partnership. At GMR, Kristin developed and managed strategic
activation programs with many of Visa's partners
including: the IOC, USOC, US Ski and Snowboard, the NFL, NASCAR,
ISC, Pebble Beach, NY Yankess, SF Giants, EA Sports, the NFL
Players Association, and each of Visa's NFL teams.
She's managed client programs for high-caliber events
including: the Olympic Trials, Torino Olympic Games, Super Bowl XLI
and XLII, Pro Bowl, Daytona 500, NFL Draft, Madden '08,
and NFL Kickoff. In addition, she helped develop and implement
Visa's proprietary ROI/ROO measurement too, which informs
Visa's sponsorship decisions. Kristin's earlier
experience includes: Fox Sports Net Arizona, developing marketing
programs with the Suns, Diamondbacks, and Coyotes; the University
of Notre Dame, selling sponsorships and managing the game-day
experience for 26 athletic teams; and Host Communications, doing
market research and national sales for each of Host's NCAA
properties. She has a bachelor's in marketing from
Washington State University and an MBA from Arizona State
University.
