Sport Management
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Kristin Shaff

Adjunct Professor

Ms. Shaff is currently Director of Strategic Partnerships and Business Development at 24 Hour Fitness. She is responsible for the development, management, and implementation of sports, entertainment, strategic alliance, owned media, and promotional partner activities. Key partnerships include the United States Olympic Committee, NY Yankees, Nike, Coca-Cola, and professional athletes.Prior to that, Kristin was on the Visa account at GMR Marketing where she developed and managed strategic activation programs with many of Visa's partners, including: the IOC, USOC, US Ski and Snowboard, the NFL, NASCAR, ISC, Pebble Beach, NY Yankees, SF Giants, EA Sports, and the NFL Players Association. She's managed client programs for high-caliber events including: the Olympic Trials, Olympic Games, Super Bowl, Pro Bowl, Daytona 500, NFL Draft, Madden, and NFL Kickoff. In addition, she helped develop and implement Visa's proprietary ROI/ROO measurement too, which informs Visa's sponsorship decisions. Kristin's earlier experience includes: Fox Sports Net Arizona, developing marketing programs with the Suns, Diamondbacks, and Coyotes; the University of Notre Dame, selling sponsorships and managing the game-day experience for 26 athletic teams; and IMG College, doing market research and national sales for IMG's NCAA properties. She has a bachelor's in marketing from Washington State University and an MBA from Arizona State University


M.B.A., Arizona State University