McCarthy Center — Public Affairs
Will  Feltus

Will Feltus

Lecturer

Will is a nationally recognized expert in voter targeting and provides research counsel to National Media clients and to targeting media to improve the efficiency of campaign advertising and public relations campaigns.

As the vice-president of a major research firm in the 1980ís, he developed new methods for testing opinion advertising that are now widely used in the industry. To revitalize a major sport, Will conducted research that lead to a successful re-branding. He has used tracking polls to measure sentiment in the financial markets. For an Internet company, Will led a team that conducted the largest on-line focus group to ever measure moment-to-moment reaction to presidential debates on behalf of a cable news channel. He has conducted hundreds of opinion surveys and focus groups and is widely cited in major national publications. Will conducted his first survey while he was a senior undergraduate at Yale University. He also holds an MBA from the Harvard Business School.