Entrepreneurship Innovation and Strategy
Sun-Young  Park

Sun-Young Park

Associate Professor

Sun-Young Park, Associate Professor, draws from her extensive academic and professional expertise in strategy, service management, corporate social responsibility, business branding and marketing. She strives to help her students develop more sustainable business models for various firms.

As a former management consultant for a leading multinational firm, Dr. Park has advised global companies and national government agencies in both the Asia Pacific and U.S. Additionally, while pursuing her Ph.D. at Texas A&M University, she produced reports evaluating Texas State agencies' marketing programs.

Most recently, Dr. Park has examined the role of corporate social responsibility activities in fostering a quality relationship with frontline employees within firms.

Dr. Park enjoys exercising and learning about the workings of the brain and mind.


Ph.D. Texas A&M University, College Station, Texas
M.P.A. University of Hawaii at Manoa, Honolulu, Hawaii
B.A. Ewha Woman’s University, Seoul, Korea

Courses Offered
  • The following courses represent the last 3 years of teaching and do not represent the current course offerings.

The following list is a selection of recent publications and does not represent the entire body of research.

"Responding to online reviews: Problem-solving and engagement," Cornell Hospitality Quarterly, Vol. 54, 2013, (With J. P. Allen)

"A service-dominant logic approach to tourism marketing strategy," Strategic Marketing in Tourism Services, 2012, (With S. F. Vargo)

"An exploratory study of corporate social responsibility in the U.S. travel industry," Journal of Travel Research, Vol. 50, 2011, (With P. J. Sheldon)

"Financial rewards for social responsibility: A mixed picture for restaurant companies," Cornell Hospitality Quarterly, Vol. 50, 2009, (With S. Lee)

"Destinations' perspectives of branding," Annals of Tourism Research, Vol. 33, 2006, (With J. F. Petrick)

Honors and Awards

Outstanding Research Award, USF School of Management, 2011, 2013


Faculty Adviser, Net Impact-MBA Student Club, USF School of Management, 2011 - 2013

Faculty Adviser, Hospitality Management Association Club, USF School of Management, 2011 - 2012

Assistant Professor, School of Travel Industry Management, University of Hawaii at Manoa, Honolulu, Hawaii

Sun-Young Park, University of San Francisco School of Management