Shana Daum
Adjunct Professor
Ms. Daum has taught the Strategic Communications and Public
Relations elective course in Northern California. She is the
Director of Public Affairs and Community Relations for the San
Francisco Giants and is primarily responsible for the public
relations and media programs for the Giants and Pacific Bell Park.
Prior to joining the Giants, Ms. Daum worked for the Golden State
Warriors, San Jose Lasers of the American Basketball League and the
San Francisco Spiders hockey team, as director of media and public
relations. She has served as Senior Account Executive with Kearns
& West Inc., a public affairs firm in San Francisco.
Education
M.A., University of San Francisco