Asian Studies — Media Studies
Vamsee  Juluri

Vamsee Juluri


Vamsee Juluri received his PhD in Communication from the University of Massachusetts in 1999. His research interest is in the globalization of media audiences with an emphasis on Indian television and cinema, mythology, religion, violence and Gandhian philosophy. He is the author of three books, Becoming a Global Audience: Longing and Belonging in Indian Music Television (Peter Lang, 2003/Orient Longman, 2005), The Mythologist: A Novel (Penguin India, 2010) and most recently, Bollywood Nation: India through its Cinema (Penguin India, 2013). His work has been published in journals such as Communication Theory, Television and New Media, European Journal of Cultural Studies, and Critical Studies in Mass Communication and in various scholarly anthologies on globalization, audiences, and Indian cinema. He has also written numerous op-eds and feature articles for the San Francisco Chronicle, Times of India, Open Magazine, India-West and Hinduism Today, among other publications, and is a frequent contributor to The Huffington Post . He has been quoted about media matters in the Christian Science Monitor, India-Abroad, BBC World Service, Al Jazeera television, and KPIX-CBS, and is a recipient of the College of Arts and Sciences in the Media Award. His teaching areas include Media Audience and Research, International/Global Media, Media, Stereotyping and Violence, and Gandhi in the Media.

More information on Prof. Juluri's recent novel, The Mythologist, is available here.


Ph. D. University of Massachusetts Amherst, 1999

Courses Offered
  • Global Media
  • Media Audience and Research
  • Media, Stereotyping and Violence
  • Indian Cinema
  • Introduction to Media Studies
  • Gandhi in the Media


Bollywood Nation: India through its Cinema. Penguin India (2013) The Mythologist: A Novel. Penguin India (2010).Becoming a Global Audience: Longing and Belonging in Indian Music Television. New York: Peter Lang/Orient Longman (2003).



Journal Articles and Interviews:


'How the West Lost Us: A critique of media coverage of the Mumbai attacks' and an Interview with John Nelson, Asia Pacific Perspectives (2009).

'Media wars in Gandhian perspective.' Peace Review: A Journal of Social Justice, 17, 4, pp. 397- 402 (2005).
'Nonviolence and Media Studies.' Communication Theory, 15, 2, pp. 196-215 (2004).
'Music television and the invention of youth culture in India.' Television and New Media, 3, 4, pp. 367-386 (2002).
'Global weds local: The reception of Hum Aapke Hain Koun.' European Journal of Cultural Studies, 2, 2, pp. 231-248 (1999).

Book Chapters (invited):  

'Mythic viewing: Reality in Indian audiencehood.' In R. Parameswaran (Ed.). Blackwell's Companion to Media Studies: Audience Studies. Blackwell Publishers (2013)

'Global and medieval but Gandhian still?' First Proof: The Penguin Anthology of New Writing. (Penguin India, 2010).
'Violence and Nonviolence in media studies.' In Encyclopedia of Communication Theory, edited by Littlejohn & Foss, Sage publishers (2009).
'Reimagining tradition: Globalization in India from MTV to Hanuman.' In Y. Kim (Ed.). Media consumption and everyday life in Asia (pp. 59-69). New York: Routledge. (2008)
'Our violence, their violence: Exploring the emotional and relational matrix of terrorist cinema.' In A. Kavoori & A. Punathambekar (eds.). Mapping Bollywood: Films, cultures, and identities in a global world (pp. 117-130). New York: New York University Press. (2008)
'The whole world is watching us: Music television audiences in India.' In J. Erni & S. Chua (Eds.). Asian mediastudies: Politics of subjectivities. Oxford: Blackwell (2005). 'Ask the West, will dinosaurs come back?: Indian audiences/Global audience studies. In P. Murphy & M. Kraidy (Eds.). Global media studies: Ethnographic perspectives. (pp. 215-233) New York: Routledge (2003).  

Review Essays

'Hinduism and its culture wars.' (a critical essay on the work of Wendy Doniger, Amartya Sen, Pankaj Mishra, Martha Nussbaum and others) The India Site (2012) <>.

'Globalizing audience studies.' Critical Studies in Mass Communication, 13, pp. 85-90 (1998).

'Re-orientalism and South Asian identity' South Asia: A Journal of South Asian Studies (2013).'Gandhi sans Gloss' (Joseph Lelyveld's Great Soul)'Open magazine (March 2011).
'The fall of global news from truth to tamasha.' Global Media Journal (2009).
'Making room for space.' Body and Society. (1999).

Op-Eds and Online Articles (SELECTED):

'Reading Hind Swaraj: Mahatma Gandhi's Timeless Manifesto for Self-Rule.' The Huffington Post. (October 2013).

'Miss America meets Bollywood.' The Huffington Post. (September 2013)  

'Ganesha's Sweet Tooth, Abused Goddesses and those Myths about Hindu Violence.' The Huffington Post (September 2013).

'Bollywood in the Classroom.' Indian Express & The Huffington Post (September 2013).
'A Woman in Indian Cinema.' The Huffington Post & The Indian Express (March 2013).
'Being Telugu in English.' The Indian Express (December 2012).
'Krishna in the media era.' The Indian Express (August 2012).
'Satyameva Jayate: Truth is God in India's phenomenal TV show. The Huffington Post (May 2012).
'300 Ramayanas, One Rama.' The Indian Express (March 2012).
'Freedom, for the privileged.' The Indian Express (February 6, 2012).
'Is the hype over India matched by its potential?' Invited short article for Zocalo. (October 2011)
'Lord Shiva and the Economist: A new low for journalism.' The Huffington Post (August 2011).

'Gandhi: Man, Mahatma, Avatar' (April 2011).

'Gandhi: The Truth' The Huffington Post (April 2011).
'Godspeed, Uncle Pai.' Open magazine India (February 2011).
'Groupon gets Columbus but not the rest of us.' The Huffington Post (February 2011).
'Amma, Superstar.' Open magazine India. (December 2010).

'Obama's Mahatma moment.' The Huffington Post (November 2010).

'The follies of Hindu denial.' On Faith Washington Post. (May 2010).
'Eating Animals on the Colbert Report' The Huffington Post (February 2010).
'Indophobia, the real elephant in the room.' The Huffington Post (January 8, 2010).
'Hyderabad, Telangana, Andhra Pradesh, India: Crisis.' The Huffington Post (December 21, 2009).
'Nobel Obama, Noble Gandhi and these ignoble times.' The Huffington Post (October 9, 2009)
'Michael Jackson and the dawn of global India.' The Huffington Post. (June 2009).
'Use free speech to celebrate animal life, not to enjoy cruelty.' The Huffington Post. (April 2009).
'Obama's inaugural gesture to Hindu America.' The Huffington Post. (January 2009).
'Last year's truths: What we got wrong in the aftermath of the Mumbai attacks.' The Huffington Post. (January 2009).
'How the West lost us: A critique of media coverage of Mumbai.' The Huffington Post, The Hoot. (December 2008).
'BollyWood for the trees.' Commentary and posting (invited) for In Media Res, the mediacommons website. (March 2007). Available online: http://


'Did Shilpa Shetty face racism?' India West, A5. (February 9, 2007)

'Hinduism and Academics: An analysis.' Distributed via email by Hindu Press International . Revised version published in Hinduism Today. (July 20, 2006)
'Marches show Americans are overdue for a reality check.' Modesto Bee . (May 5, 2006)

  'Visa Temple.' The Times of India . (March 31, 2006). Reprinted in India West , Shillong Times , and Hindu Press International .

'State textbooks contribute to ignorance about Hinduism.' San Francisco Chronicle, B7. (March 6, 2006). Republished in Hindu Press International, Hinduism Today, India Forum et al.

'Media can constrain examples of global rage.' IndUS Business Journal . (March 1, 2006)

'Media should be forums of understanding, respect.' Contra-Costa County Times. (February 26, 2006) 'Gandhi and American Society.' India West. A5. (October 8, 2005). Reprinted in The IndUs Business Journal, The Foghorn.
'Bollywood as terrorism's antidote.' India West. A5 (April 15, 2005) 'An end to reality shows.' The San Francisco Chronicle, B11. (March 2, 2005). Reprinted in The Foghorn. 'Be Men and Women for Others.' The Foghorn. (April 22, 2004) 'Outsourcing: The view from India.' India-West, Indus Business Journal, Khabar, & San Mateo County Times(April 2004).
'A celebration of nonviolence.' The Foghorn. (October 9, 2003).
'On hip humor trashing Gandhiji's message of Non-violence.' NewsIndia-Times, India-West,The Foghorn, The Hindustan Times (February, 2003).

'A poem for America.' The Foghorn. (October 3, 2002)
'Lessons from Indian cinema.' (September, 2001)
'In interactive US, isolation grows.' Financial Express (January 26, 2000)  
'Why MTV digs India?' (1998)