Sonja Martin Poole
Assistant Professor
Sonja Martin Poole, Ph.D. is an Assistant Professor of
Marketing. A noted university professor, she teaches undergraduate
and graduate courses and engages research on topics in marketing
related to education, ethics, corporate responsibility,
multicultural markets, public policy, and social welfare with
particular attention given to the ways in which marketing is used
to transform behavior and improve society. Dr. Poole is currently
engaged in studying the role of gamification (using game dynamics
to engage audiences) in achieving specific social goals. She
lectures internationally on compassionate marketing and offers
public commentary on issues related to marketing and society. Dr.
Poole received her B.A, M.A. and Ph.D. degrees from the University
of California at Berkeley and post-doctoral training from Tulane
University's Freeman School of Business in New Orleans.
She also has an M.A. degree in Economics from California State
University, East Bay. She is a New Orleans native and maintains an
active consulting practice in Oakland, California.
Education
Post-doc, Business (Marketing Emphasis), Tulane University
Ph.D., University of California, Berkeley - Policy, Organization, Measurement & Evaluation
M.A., California State University, East Bay - Economics
M.A., University of California, Berkeley - Education
B.A., University of California, Berkeley - Economics
Teaching
- BUS 302 Marketing Principles
- BUS 360 Marketing Research
- BUS 362/MBA 6309 Ethics and Social Responsibility in Business (4)
- NPA 672 Marketing for Nonprofit Organizations
- MBA 6016 Marketing (4)
- MBA 6301 Research Methods in Marketing
- MBA 6403 Issues in Social Responsibility
Publications
Poole, S.M. (in preparation). Marketing Catholic Schools for the
Common Good: Antecedents and Consequences.Poole, S.M. (in
preparation). The Marketing Concept and Social Entrepreneurs in
Education.Poole, S.M. (2011) The Relationship between External
Accountability and Internal Accountability: A Cross-state Analysis
of Charter and Traditional Public Schools.
