Leslie A. Goldgehn is known for her expertise in both
marketing and leadership development. She has spoken at many
universities, including Prague University of Economics, University
of California, Berkeley, and University of California, Davis.
Leslie presented "Taking about iGeneration: Expanding the reach of
an iPhone Application," at the NACRA Conference and "Building Trust
Through Servant Leadership" at the International Consortium for
Experiential Learning, Lancaster, England.
Leslie has also received awards for her work as an educator,
earning the USF School of Business and Management Outstanding
Professor Award and the International Women's Forum
Leadership Foundation Fellowship. Leslie has also garnered
international recognition. She was honored with the prestigious
Fulbright Fellowship, with which she was asked to teach marketing
and conduct research in the Czech Republic. Leslie has also been
awarded The China Times Corporation Research Grant, and provided a
series of lectures on marketing strategies for Chinese companies at
Shanghai University of Finance and Economics and at Tsinghua
University in Beijing.
Professor Leslie Ann Goldgehn received a Fulbright Scholarship in
1995 to work in the Czech Republic, two years after that
nation's separation from Slovakia. The Czech's
were eager to convert to a market-driven economy from the
centralized, Soviet-dominated economy that had controlled their
country since the end of the Second World War.
Professor Goldgehn taught Marketing at the Czech School of
Economics, working with graduate students, served on committees,
and worked with the school's President to advance
marketing the institution itself, while donating her expertise as a
consultant to a number of nascent businesses and non-profit
The Fulbright Program is the flagship international educational
exchange program sponsored by the U.S. government and is designed
to increase mutual understanding between the people of the United
States and the people of other countries. Participants are chosen
for their academic merit, and leadership potential.
Post Graduate Study, Leadership Dynamics, Harvard University, 1999
- MBA614: Leadership Dynamics
- MBA618: Marketing Management
Generation Who, What and Y: What your College Needs to Know
About Generation Y. Council for the Advancement and Support of
Higher Education Journal, August 2004.
Branding Brand Equity. Presented at the National business and
Economics Society Conference, Hawaii, March 2004.
Share of heart, Share of Mind: The Marketing of MBA Programs.
Presented at the Academy of Business Educators Conference, San
Francisco, September 2003.