Shenzhao Fu
Department Chair / Associate Professor
Shenzhao Fu is internationally known for his research
examining the effects of western multinational companies on
consumer perceptions in China. He has received numerous awards for
his work and lectured throughout China, including Nanjing
University and the Shanghai University of Science and Technology.
His research has been published in a multitude of international
journals, such as the distinguished Journal of International
Consumer Marketing. Shenzhao has been a professor of Marketing
and International Business within the McLaren School of Management
for 20 years, specializing in courses that include cross-cultural
management, negotiation, E-business marketing and international
business.
Education
Ph.D., Business Administration, Indiana University, 1989
Teaching
- MBA Marketing Management
- B.S. Marketing Management
Publications
"Teaching Internet Marketing by Having Students Experiencing the
Web as a Business Developer as well as a Consumer." 29th Annual
Meeting of the Western Decision Sciences Institute, Hawaii, April
18-22, 2000. Published in the Proceedings.
"Country and Product Images: The Perceptions of Consumers in the
People's Republic of China." Journal of International
Consumer Marketing, Vol. 10(1/2), 1998, pp.115-39.
"Decomposition of the Country-of-Origin Construct and Its
Effects." 26th Annual Meeting of the Western Decision Sciences
Institute, Hawaii, March 25-29, 1997. Published in the
Proceedings.
