School of Management — Marketing and Law

Leslie Goldgehn

Professor

Leslie A. Goldgehn is known for her expertise in both marketing and leadership development. She has spoken at many universities, including Prague University of Economics, University of California, Berkeley, and University of California, Davis. Leslie presented "Taking about iGeneration: Expanding the reach of an iPhone Application," at the NACRA Conference and "Building Trust Through Servant Leadership" at the International Consortium for Experiential Learning, Lancaster, England.

Leslie has also received awards for her work as an educator, earning the USF School of Business and Management Outstanding Professor Award and the International Women's Forum Leadership Foundation Fellowship. Leslie has also garnered international recognition. She was honored with the prestigious Fulbright Fellowship, with which she was asked to teach marketing and conduct research in the Czech Republic. Leslie has also been awarded The China Times Corporation Research Grant, and provided a series of lectures on marketing strategies for Chinese companies at Shanghai University of Finance and Economics and at Tsinghua University in Beijing.

Professor Leslie Ann Goldgehn received a Fulbright Scholarship in 1995 to work in the Czech Republic, two years after that nation's separation from Slovakia. The Czech's were eager to convert to a market-driven economy from the centralized, Soviet-dominated economy that had controlled their country since the end of the Second World War.

Professor Goldgehn taught Marketing at the Czech School of Economics, working with graduate students, served on committees, and worked with the school's President to advance marketing the institution itself, while donating her expertise as a consultant to a number of nascent businesses and non-profit organizations.

The Fulbright Program is the flagship international educational exchange program sponsored by the U.S. government and is designed to increase mutual understanding between the people of the United States and the people of other countries. Participants are chosen for their academic merit, and leadership potential.

Education

Post Graduate Study, Leadership Dynamics, Harvard University, 1999

Teaching
  • MBA614: Leadership Dynamics
  • MBA618: Marketing Management
Publications

Generation Who, What and Y: What your College Needs to Know About Generation Y. Council for the Advancement and Support of Higher Education Journal, August 2004.

Branding Brand Equity. Presented at the National business and Economics Society Conference, Hawaii, March 2004.

Share of heart, Share of Mind: The Marketing of MBA Programs. Presented at the Academy of Business Educators Conference, San Francisco, September 2003.