Jonathan Barsky

Jonathan Barsky has been a professor at University of San Francisco since 1985, and was granted tenure in 1991. Since he began at USF, Jonathan has brought his expertise in customer satisfaction to the School of Management. He has conducted extensive research on how to measure customer satisfaction and the determining factors that influence customer satisfaction, with a focus in the hotel industry.

He has published 100 + articles in various journals and trade publications as well as two books, including his first book World- Class Customer Satisfaction, now going into it's 13th year of publication. In the past year alone Jonathan has published 11 articles, including Do Green Programs Really Affect Hotel Selection or Price Sensitivity? which was published in Hotel and Motel Management Journal. Jonathan has received several honors and awards for his work, such as "Best Paper Award" for his article Customer Satisfaction: Applying concepts to industry-wide measures" from the Cornell Quarterly.