He was passionate about advertising,
and both loved and hated it.
He
thought (in the 1960s) that
here was too damn much advertising around.
Which led to a modest
proposal; "let's not make the bad, the boring, the same-old-stuff anymore."
The result, he surmised,
would be: less clutter and more interesting things to
read.
In other words,
a great leap forward for the business of advertising.
Genius!
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