Links to the world of Advertising
(Stop back periodically. New links are added upon discovery.)

Gossage  Howard Luck Gossage, late San Francisco adman and an advertising hero, wrote:
"Nobody reads advertising. People read what interests them; and sometimes it's an ad."

He was passionate about advertising, and both loved and hated it.
He thought (in the
1960s) that here was too damn much advertising around.
Which led to a modest proposal; "let's not make the bad, the boring, the same-old-stuff anymore."
The result, he surmised, would be: less clutter and more interesting things to read.
In other words, a great leap forward for the business of advertising.


Genius!


What's News - the journals:

Professional Associations:
Resources:

Topics in Creative:

Searches: Advertising History:
Agencies of interest on the web: Class Presentations

Know of a link that should be here?
Send me e-mail at: pabst@usfca.edu

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