Success Stories

We pride ourselves on creating effective solutions to the communications needs of our clients. Here are just a few of the more challenging projects we’ve tackled and a look at how our solutions worked.

New Viewbook vs. Old Viewbook
USF Undergraduate Viewbook 2011
New
 

Our previous viewbook was very good. In fact, it won several design awards. But, as good as it was, we wanted something that would stand out even more from the dozens of viewbooks that prospective students receive.

We developed a model that included bold use of color and texture, "Hipstomatic" photos, and a design style that was very "San Francisco." The result was a new viewbook that stood out because of its size, color, and even feel. We tested prototypes at local high schools to gauge just how our target market (high school juniors and seniors) liked the new piece. They loved it! And it has received rave reviews at college fairs.

UG Vbook 07 cvr
Old