A great way to show school pride is with USF branded apparel and merchandise. You'll notice that our Merchandise Standards vary somewhat from the Print Standards, but not a great deal. If you have questions about them, please contact Dale Johnston, creative director and director of university identity, at extension 2691 or johnstond@usfca.edu.
On all university branded items, the university logo must appear in approved colors, black or white. The logo may not appear in any other colors. The official USF colors are:
- Green: PANTONE PMS 554
- Yellow: PANTONE PMS 1235
- Gray: PANTONE PMS Cool Gray 9
On items where the general university is being branded, the Full Name logo with Tagline is preferred. It may be the 1-line, 2-line, or centered logo depending on the proportions of the imprint space.
The university logo may appear with or without the tagline, in accordance with your preference.
On items being branded with a school, campus, or program distinction, the tagline does not have to appear.
Though it is recommended that the university symbol appear with the logo, it is permissable for the symbol to appear as a separate decorative element.
