Graphic Standards

Download the full USF Graphic Standards Manual

Graphic standards ensure that the university uses consistent messaging and graphics when announcing itself. Just as you can tell at a glance if a friend is carrying a Starbucks coffee cup, our friends and colleagues should be able to tell at a glance that a document, T-shirt, or poster is from the University of San Francisco. 

The Graphic Standards Manual is an essential tool in promoting USF. Using the manual will provide a consistent identity while enabling all of us to tailor our communications to the specific audiences we need to reach.

If you have questions about graphic standards, contact Dale Johnston, creative director/director of university identity, at (415) 422-2691 or