USF produces hundreds of print and electronic communications each year, and the quality of each should be representative of the university’s brand, mission, and goals. This style guide is intended to help bring stylistic consistency to all university publications, from newsletters and emails to brochures and flyers.
The guide is largely based on The Associated Press Stylebook with some exceptions. Listings cover everything from Internet terms (email or e-mail?) to troublesome words (toward or towards?) to the proper names of university departments and programs.
If your question is not answered in this guide, consult The Associated Press Stylebook or contact the Office of Marketing Communications at (415) 422-5948 and firstname.lastname@example.org.