Advertising in China Symposium Call out box-final
Advertising in China
Nov. 13-14, 2014
8:30 a.m. - 6:30 p.m.
Fromm Hall, Berman 
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Bridging the Pacific

2014 Events Archive

Wednesday — October 15, 2014 — 5:00-7:00 PM
USF Fromm Hall, Xavier Auditorium

Understanding Global Beauty and the Mixed Race Body in Cosmetics Advertising

A talk by Dr. Joanne Rondilla, Lecturer, School of Social Transformation, Arizona State University

Philippine Beauty Program Image CROPIn 2003, an issue of Newsweek magazine features Saira Mohan, a Punjabi-French-Irish-Canadian model on its cover to highlight shifting global standards of beauty. In the corresponding story, authors Fred Guterl and Michael Hastings declare that Mohan is the "new global face of beauty." Part of the reason why she fits this title is because she is "just Asian enough to suit Western sensibilities, while retaining some ambiguity." By examining cosmetics advertisements, interviews with Filipinas, and observations from her field research, Dr. Rondilla interrogates the idea that global standards of beauty are shifting. In particular, she looks at how mixed race bodies are used to re-enforce racial hierarchy by highlighting that beauty is global as long as it appeals to Euro-American sensibilities.

Click here to view the talk.

Presented by: The Center for Asia Pacific Studies and the Yuchengco Philippine Studies Program

Cosponsored by: Asian Studies and Asian American Studies at the University of San Francisco

Wednesday — September 17, 2014 — 5:00-7:00 PM
USF Fromm Hall, Xavier Auditorium

HAFU: The Mixed Race Experience in Japan

A Film Screening and Q&A with Director Megumi Nishikura

HAFU ImageHafu is the unfolding journey of discovery into the intricacies of mixed-race Japanese and their multicultural experience in modern day Japan. The film follows the lives of five "hafus"—the Japanese term for people who are half-Japanese—as they explore what it means to be multiracial and multicultural in a nation that once proudly proclaimed itself as the mono-ethnic nation.

Presented by: The Center for Asia Pacific Studies

Community Partners: Consulate General of Japan, JETAANC, USF Office of Diversity and Community Outreach

Wednesday — September 10, 2014 — 5:00-6:30 PM
USF Fromm Hall, Maraschi Room

China's Reigning Ambassador: The Giant Panda

WWF Panda ImageJoin us for an intimate conversation with Colby Loucks, Deputy Director of the Wildlife Conservation Program at WWF to get a closer look at how China's dedication to save one of the world's best-loved species has elevated it's influence in conservation both domestically and overseas, as well as the cross-cultural connections that have been created between the non-profit and business worlds through such efforts, and how an emerging class of new wealth in the country has brought a new battle, combatting a great appetite for luxury wildlife products.

Click here to view the talk.

Presented by: The Center for Asia Pacific Studies

Cosponsored by: The USF Environmental Studies Department

Tuesday — August 26, 2014 — 5:00-6:30 PM
USF McLaren Center, Room 250

BOLLYWOOD NATION: India through its Cinema

A talk by Professor Vamsee Juluri, USF Media Studies Department

Bollywood Cover ImageIn this talk based on his critically acclaimed new book, Professor Vamsee Juluri spells out the close connection between cinema, modernity and democracy in the country as it embarks now into a new era of aspiration and super-power dreams under the leadership of its new Prime Minister, Narendra Modi.

Click here to view the talk.

Presented by: The Center for Asia Pacific Studies

Cosponsored by: The USF Media Studies Department

Thursday — May 1, 2014 — 5:00-6:30 PM
USF Fromm Hall, Xavier Room

Kaifeng and Beyond: Jewish Life in China, Past and Present

Israel and EzraThree international experts on the history, spirituality, and current situation of China’s Jews, from the oldest Jewish community in Kaifeng to modern refugees in Shanghai and the Northeast, will present their findings in a workshop setting. Dr. Jordan Paper will speak on "The Chinese Jewish Understanding of God.” Dr. Xu Xin will talk about three waves of Jewish immigration to China 1850-1949, discussing what brought them, how they fared, and why they eventually left. Rabbi Anson Laytner will examine the Jewish community in Kaifeng from the 1950s on, with a focus on their contemporary situation, including issues of identity, economics and immigration. Adjunct Professor Andrew Ramer will serve as discussant. Presentations will be followed by a Q & A. Moderated by Andrea Lingenfelter, 2013-14 Kiriyama Fellow, USF.

Click here to view the talk.

Cosponsored by: The Swig Program in Jewish Studies and Social Justice


Tuesday – April 22, 2014
USF Fromm Hall, Berman Room

OFF THE GRID: Asian Inspiration & Entrepreneurship

A talk by Matt Cohen, CEO & Founder, Off the Grid

off the grid logoOriginally from Denver, Colorado, Matt Cohen’s travels took him all the way to Japan, where he taught English with the JET program for more than three years. It was there that Matt first experienced one of Asia’s fabled night markets. “While living in Japan I got interested in classic Asian night markets, and I wanted to create a similar experience in the United States… I also became hopelessly obsessed with ramen [that is often sold off food carts].” With this in mind, Matt returned to the States and settled in the Bay Area, where he launched his critically acclaimed ramen cart, Tabe. In 2010, Matt founded Off the Grid, effectively bringing much of the feeling of an Asian market state-side.

Cosponsored by: “The New USF Minor in Entrepreneurship and Innovation — starting in Fall 2014”

Community Partner: JET Alumni Association of Northern California

Click here to view the talk.

Thursday — April 3, 2014 — 4:00-6:00 PM
USF Main Campus, McLaren Center Room 252

Interrogating Intersectionality in North East Asia: How do Race, Gender and Class work in contemporary Japan, South Korea, and China?

China Japan Korea FlagsThis mini-symposium explores how race, gender and class compete as well as coalesce in China, South Korea and Japan as individuals and groups seek to navigate the social and political spheres. Several prominent social scientists will present their work on North East Asian societies and facilitate an interdisciplinary discussion on the analytical utility and applicability of the intersectional approach.

Click here to view the talk.



Tuesday — February 11, 2014 — 5:00 PM
USF Main Campus, Fromm Hall, Berman Room

Journeys through Time and Space: Bridging Worlds with Translation
A talk by Andrea Lingenfelter, Ph.D.
2013-14 Kiriyama Fellow, USF Center for Asia Pacific Studies

Bird PersimmonTranslating contemporary Chinese literature, Andrea Lingenfelter bridges cultures via a craft that intersects scholarship and art. Dr. Lingenfelter will talk about what she has learned in her life as a translator of poetry, fiction, and film subtitles. Informed by decades of experience with different genres, she will address some of the issues that confront the translator—rhetoric, style, esthetics, sound and syntax, idioms, culture, audience, and ethics.

Click here to view the talk. 



Tuesday — January 28, 2014 — 5:00 PM
USF Main Campus, Fromm Hall, Xavier Room 


Celebrating the Year of the Horse: Guzheng in Concert

Guzheng horseJoin the Center for Asia Pacific Studies as we celebrate the Year of the Horse. We’ve invited Weishan Liu (Virtuoso and Music Director) and Anna Wong (Artist) of the San Francisco Guzheng Music Society to help us ring in the lunar new year by performing a variety of traditional, classical, folk, and contemporary guzheng music.