Global Entrepreneurial Management Courses
An overview of major forces and trends of the world:
including but not limited to the economic, political, demographic, and
technological forces, and trends in globalized competition and globalized
cooperation in business. Of particular interest to this group of students, their
deep understanding of such forces and trends should help them to spot meaningful
opportunities and threats that would allow fruitful entrepreneurial pursuit.
College restricted to School of Management. Restricted to Graduate level; Global
Entrepreneurship and Mgt majors.
A broad scale survey of new and emerging technologies, including but not limited to, information and digital technology, material science and nanotechnology, life science and bio-technology, and space technology. To couple with their general understanding and appreciation of these business-opportunity-laden technologies, this group of students should also study different legal protections (or little or no protection) given to patents and other forms of intellectual property in the U.S., in Europe, in Asia, and in the rest of the world. Cases may be used to study how successful companies have managed their creation, protection, exploitation of intellectual property rights globally. College restricted to School of Management. Restricted to Graduate level; Global Entrepreneurship and Mgt majors
Laboratory-proven technologies do not always turn into successful products. Finding market demand-supported applications is the key. Cases on iPod, MySpace, and other similar products/services can provide insights in successes, and cases on Concord supersonic aircraft, Webvan.com, and other similar products/services can provide insights in failures. Various marketing research methodologies (survey, field experimentation, test marketing, secondary data on similar products, etc) are reviewed to help assess potential demand for new technology applications. Also covered in this course are basic principles of entrepreneurship, which help set the tone of the entire program, and set the stage for the three “Session Projects.” Restricted to Graduate level; Global Entrepreneurship and Mgt majors
This course focuses on the cultural and ethical aspects of management and business practice. Although EU and other regional and global treaties have reduced many structural barriers, businesses still face various cultural and ethical challenges in different parts of the world. Among other things, this course will expose students to several traditional values systems, such as Christianity, Buddhism, and Confucianism; certain contemporary value systems, such as social welfare system and environmentalism; and social roles of various institutions, such as governments, churches, families, and businesses. This is a foundation course on cross-cultural and ethical issues. A number of functional area courses will expand from this base to address cross-cultural and ethical issues in respective business functional areas. Restricted to Graduate level; Global Entrepreneurship and Mgt majors
Globalized production and outsourcing have become a norm in business. Assuming these students have already been familiar with general principles and methodologies of operational efficiency and optimization, this course will focus on the challenges associated with country borders. Among other things, this course will examine import/export control, customs inspection and delays, licensing, certification, environmental protection rules, and a whole host of other complications. These factors vary from one country to another, and complicates businesses’ decision making in their operations management and supply chain management. Restricted to Global Entrepreneurship and Mgt majors
This course will focus on the challenges associated with multiple macro economic and financial parameters. With multiple currencies and different economic outlooks, businesses still have to develop a series of future cash flow estimates to do capital budgeting. With different costs of capital in different countries, and different risk levels associated with various financial instruments, decision on a global business’s capital structure becomes a lot more complex than a pure domestic business. This course will cover all of these aspects of corporate finance. Restricted to Global Entrepreneurship and Mgt majors
Maintaining a multi-national labor force and management talents is significantly more complex. Besides different labor laws and regulations, people’s work habits and other expectations differ significantly from country to country, and from one ethnic group to another. HR policies and practices should therefore be sensitive to such differences. Among other things, this course will compare employee characteristics in select countries or cultural blocks, in terms of their motives, responses to different rewards, interaction with other people, etc. Restricted to Global Entrepreneurship and Mgt majors
Not all countries and markets are equally accessible for all businesses. Some countries are more protective than others, some industries are more protected than other industries in certain countries, and some of these protections are more accepted than others under certain bi-lateral or multi-lateral agreements and treaties. Such protections may be in the form of outright ban, quotas, cumbersome application and review processes, local partner requirements, local content requirements, or any other discriminative provisions. This course will examine all sorts of entry barriers in select countries and regions. To counter such barriers, this course will introduce various forms of strategic alliance and partnerships, including but not limited to joint venture, licensing, franchising, management contract, and reciprocal distribution agreement. Restricted to Global Entrepreneurship and Mgt majors.
This course focuses on applying marketing principles to customer segments in cultural environments other than your own. Studying their needs and preferences, adjusting product attributes to meet their tastes, introducing services that fit their expectations, and other similar customized treatments are effective steps in cross-cultural marketing. Of particular importance, designing and executing a customized and integrated marketing communication program in this context is crucial. As a business expands internationally or penetrates another ethnic consumer segment, promotional messages should be carefully examined and perhaps re-crafted, and communication media be carefully selected to effectively reach the target audience. Restricted to Global Entrepreneurship and Mgt majors
This course focuses on additional challenges and complications in distribution and channel management associated with country borders. Unlike domestic distribution partners, international distribution partners would typically take greater responsibility (developing promotional strategy, taking greater financial risk, etc.), be given more power and freedom (territorial exclusivity, greater autonomy, etc.), and be compensated more handsomely. This course will examine in-depth a few representative global distribution systems, and reveal their pros and cons to different stakeholders. Restricted to Global Entrepreneurship and Mgt majors
Social Entrepreneurship is an emerging and rapidly changing field dedicated to the starting and growing social mission-driven for-profit and nonprofit ventures – that is, organizations that strive to advance social change through innovative solutions. Social Entrepreneurship is more than a set of tools and techniques for starting and growing a social venture. It is a mindset, a way of looking at things that is opportunity focused and creative. It is about passion – doing what you love. It is about creating wealth in all its forms: economic value, social innovation and sustainability, and making a difference in the communities that we serve. While numerous different definitions of social entrepreneurship exist, there appears to be a consensus on two major elements:
- Social entrepreneurship involves the creativity, imagination and innovation often associated with entrepreneurship; and
- The outcomes of social entrepreneurship are focused on addressing persistent social problems particularly to those who are marginalized or poor, however broader definitions also include those issues most pressing to society such as energy conservation, pollution, solution for pervasive disease amongst those able to pay for treatment, and those incapable of treatment.
Restricted to Global
Entrepreneurship and Mgt majors
This course is designed to provide a description of some specialized topics in finance and an introduction to recent developments in financial theory and practices. This course builds on the knowledge gained from the Corporate Finance with a Global Perspective course. After completing this course, students will be able to understand current issues and trends in the modern financial world. MGEM 5106 is a prerequisite. Prerequisite: concurrent MGEM 5106. Restricted to Global Entrepreneurship and Mgt majors
