Marketing Major

Department Chair: Nicholas Imparato, Ph.D.

In this context the marketing curriculum and major provide students with a strong foundation in the principles and tools of the discipline. The framework, which begins with a customer focus, includes formulating products and services that meet and anticipate consumer wants and needs, determining appropriate price/value considerations, developing efficient distribution systems and creating marketing communications programs to support the marketing effort.

By necessity the program covers a wide range of topics that are relevant to customers in both the business and consumer sectors. Social media, branding, public relations, advertising strategy, behavioral economics, research methods, global competition, multicultural segmentation, creation of new business models and innovation processes combine with other topics to give students a firm grasp of the concepts and techniques that constitute good marketing practice. Additionally, the program provides multiple opportunities to examine the role marketing plays in society and how it affects the common welfare. 

Curriculum

Required (12 credits)

• BUS 360 - Marketing Research
• BUS 363 - Consumer Behavior
• BUS 461 - International Marketing Management

Electives (select 8 credits from the following)

• BUS 349 - Creativity, Innovation, and Production Development

• BUS 361 - Advertising and Promotion Strategy
• BUS 362 - Multicultural Marketing
• BUS 364 - Retail Management
• BUS 366 - Customer Satisfaction
• BUS 368 - Marketing Implications of Culture and Ethnic Identity
• BUS 369/469 - Special Topics in Marketing
• BUS 460 - Sales Management
• BUS 464 - Marketing Strategy and Planning
• BUS 465 - e-Business Marketing
• BUS 368 - Marketing Implications of Culture and Ethnic Identity