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International Business Major

Department Chair: Karl Boedecker Ph.D.

It is essential that the business administration student of today — the manager or entrepreneur of tomorrow — be fully aware of the truly global nature of the modern business environment. No student graduating from this program can afford to be insulated from the significant impact that the 21st century global economy will have upon their lives and careers.

Business has "globalized" — from trade and commerce to law and finance, from multiculturalism and comparative business to management practices. Yet there is also the local dimension of globalization which stems from the emerging patterns and trends in business policies and practices that increasingly expose participants to situations where a cross-section of traditional functional areas are involved simultaneously.

The objective of the International Business major is to offer students a business education specific to international applications; promote and encourage an international experience and provide ample opportunity to obtain critical international preparation through international courses in Business, Language and Economics. International Business students are strongly encouraged to gain international experience by participating in an approved Study Abroad program or international Study Tour.

Learning Outcomes

  • Understand the fundamentals of international business, e.g. trade theory, the global monetary system, and how to conduct STEP and SWOT analysis to define and recognize appropriate strategies for the multinational firm.
  • Develop product, pricing, promotion and distribution strategies appropriate to specific international markets.
  • Differentiate among cultures with respect to appropriate motivation and leadership behaviors.

Curriculum

International Business majors must complete BUS 401, Strategic Management for their Senior Capstone core requirement. Proficiency in a foreign language as a second language or through the third semester of foreign language coursework is required.

International Business Courses (20 credits)

Required Courses  (12 credits)

Select one course from:

Electives (select 8 credits from the following)