Business Courses
Faculty have chosen topics about which they are especially passionate and informed. That sense of urgency and excitement ignites instructor-student interaction and results in profound learning experiences. Individual course topics will vary, but all will involve students in critical thinking about the intersection of business, ethics, world societies, and the environment. In the process, students learn to discuss and use basic business concepts and trends. Prerequisites: (concurrent RHET 106 or concurrent RHET 108 ) or TOEFL Total Score Paper with a minimum score of 587 or concurrent RHET 110 or concurrent RHET 130 or concurrent RHET 131 or TOEFL Total Score Internet with a minimum score of 94 or IELTS Overall Score with a minimum score of 7.0 or SAT Read HI + SAT Write HI with a minimum score of 400 or ACT Engl HI + ACT Read HI with a minimum score of 22 Degree restricted to BS in Business Administration.
This course is designed for newly declared Hospitality Industry Management majors/minors to begin their progression process through the Hospitality Industry Management Program. The focus of this course is career preparation in Hospitality Management so done by developing one's career portfolio, identifying industry-related areas of interest through a series of professional skills assessments administered by USF Career Services, and developing an action plan to launch their 800-hour industry-related work experience requirement for graduation in this major. Prerequisites: concurrent RHET 106 or concurrent RHET 108 or TOEFL Total Score Internet with a minimum score of 94 or IELTS Overall Score with a minimum score of 7.0 or SAT Read HI + SAT Write HI with a minimum score of 400 or ACT Engl HI + ACT Read HI with a minimum score of 22 or TOEFL Total Score Paper with a minimum score of 587.
Lecture This is a survey course to introduce students to the broad scope of the hospitality industry while previewing careers in the industry and gaining an understanding of the role of management of hospitality services. Career Lab The focus of this Career Lab is career preparation in management in the Hospitality Industry. This is the section in which the 800-hour Hospitality Industry-related work/internship experience requirement for graduation is launched. Students will identify industry-related areas of career interest through a series of professional skills assessments administered by USF Career Services, develop their career portfolio, and will develop an action plan to launch their 800-hour industry-related work experience requirement for graduation in this major. Restricted to Hospitality Industry Mgmt majors.
This course reviews family business basics and family dynamics. Understand family business as a social and economic entity and as a career option. Develop career planning skills and design a personalized career success plan that extends through and beyond college. Learn about family businesses and their growth and development.
By special permission.
Preparation and use of accounting information for management decision making. Internal accounting systems and procedures. Managerial accounting reports: budgets, profit performance reports, costing systems, control reports, analytical reports. Prerequisites: MATH 106 and BUS 201
Data analysis and modeling using spreadsheet software to support management decision making, including: simple and multiple regression models; forecasting; business simulation models; decision analysis; and optimization models for resource allocation. Prerequisites: MATH 106 and (concurrent BUS 100 or concurrent BUS 195 or concurrent BUS 181 or RHET 250 or RHET 310 or RHET 295 or COMS 195 )
This course explores the theory and practice of responsible marketing, addressing the interrelated areas of marketing ethics, corporate social responsibility and social marketing. It examines the impact of established marketing techniques and practices on the promotion of social well-being and behavioral change. You will identify key ethical issues involved in marketing decision-making and the responsibilities of organizations to their stakeholders, including the wider community. Elements of marketing management (such as communications, research and planning) are examined within this wider framework at both a domestic and international level.
A survey course to introduce the students to the various components of and issues relating to management of hospitality services. Topics that will be covered are food service, lodging, and tourism. The focus of this course will be on learning about careers in the industry, making connections with industry professionals, and exposing students to the possibilities and problems in this dynamic and ever-changing industry. Prerequisites: BUS 181 and (concurrent RHET 106 or concurrent RHET 108 or TOEFL Total Score Internet with a minimum score of 94 or IELTS Overall Score with a minimum score of 7.0 or SAT Read HI + SAT Write HI with a minimum score of 400 or ACT Engl HI + ACT Read HI with a minimum score of 22 ) and concurrent RHET 106.
Course will survey a variety of events and the process of bringing innovative conference and event ideas to reality. Learning activities include: event project life cycle, project management process, venue/site selection, event proposal preparation process, risk management process, contract management process, and sustainability. Prerequisite: BUS 283.
Data analysis and modeling using spreadsheet software to support management decision making, including: simple and multiple regression models; forecasting; business simulation models; decision analysis; and optimization models for resource allocation. Prerequisites: MATH 106 and BUS 100 or BUS 195 or BUS 181 or RHET 250 or RHET 310
An introduction to law and the legal system as it affects organizational structures and managerial decision-making in both the business and non-profit sectors. Topics include legal processes, constitutional law, business crimes and torts, property and contracts. Prerequisites: RCOM 110 or RCOM 130 or RCOM 210 or RCOM 310 or RCOM 120 or RHET 195 or RCOM 220 or RCOM 250 or RCOM 125 or RCOM 126 or RHET 125 or RHET 126 or SII 120 or RHET 110 or RHET 130 or RHET 310 or RHET 120 or RHET 250 or RCOM 131 or RHET 131 or RCOM 140 or RHET 140 or RHET 195 or SII 110 or RHET 295 or COMS 195 or RHET 310 or RHET 310
Description of the role of finance in the organization and operation of the firm, including an overview of the global economic and financial environment. The focus of the course will be on value: addressing value creation, real asset and financial asset valuation, and sources of financing. Students will analyze financial statement information, cash flow forecasts, and financing projections to recommend value-creating decisions. Prerequisites: (ECON 101 or ECON 111 ) and (ECON 102 or ECON 112 ) and MATH 106 and BUS 201
A study of production systems in organizations. Integration of human, technical, and information systems as parts of the process of the creation and distribution of goods and services. Supply chain management, process design, project management, quality control, information and work force management. Prerequisites: MATH 106 and BUS 201 and BUS 202 and (BUS 204 or BUS 294 )
A continuation of analysis of the cases and statutes that affect the business enterprise. Topics include agency, partnerships, corporations, securities, commercial transactions, franchises, international business transactions, professional liability, and the law of wills, trusts and estates. Prerequisites: BUS 301 or BUS 491
This course offers an introduction to the study of business and organizational ethics at the upper-division level. Although the material will focus on contemporary literature in business and organizational ethics, a key objective of the course will be to encourage personal engagement with, and independent critical thinking about, topics in business and organizational ethics through a living dialogue with themes from the venerable philosophical and theological traditions of ethics that students encounter in their other courses in the university's core curriculum.
This course provides a managerial perspective on legal aspects of employment relationships not subject to collective bargaining agreements. The emphasis is upon the managerial implications of legal standards that set the boundaries for the employment relationship. Topics include employment discrimination by race, religion, ethnicity, gender, sexual orientation, age, marital status and disability, employment at-will, wrongful termination, and pre-employment recruitment, screening and selection.
A practical and applied course, designed to cover a wide variety of legal topics pertinent to everyday life; topics including small claims, personal injury, consumer law, criminal law, bankruptcy, landlord-tenant law, copyright and patent law, and malpractice. Objectives include familiarizing students with the laws and court system so that they can function more effectively in their chosen professions and become more informed and legally wise citizens.
An exposition of the practical aspects of real estate brokerages including licensing standards, professional ethics, property evaluation, marketing and client services. Field trip and practicum experiences in the current real estate industry.
Basic legal, financial, and tax aspects of real estate transactions, including cash flow, equity, leverage, appraisal, contract drafting, negotiations, acquisition, record keeping, tax- deferred exchanges, and residence sales.
Theory and practice underlying income measurement and the determination of financial position of business entities. Principles of accounting applicable to working capital, plant assets and current liabilities Prerequisites: BUS 201 and BUS 202
Theory and practice underlying income measurement and the determination of financial position of business entities. Principles of accounting applicable to long-term liabilities, stockholders' equity, cash flows and reporting issues. Prerequisite: BUS 320
The study of product cost flows, accounting for labor, materials and overhead; job-order and process cost accounting; the budgeting process, and standard cost accounting. Prerequisites: BUS 201 and BUS 202
Detailed study of the Federal income tax law and regulations, tax implications of business transactions, tax planning, and the preparation of income tax returns. Prerequisites: BUS 201 and BUS 202
Study of selected accounting topics. Subject matter will vary with instructor. Offered intermittently.
The analysis and design of accounting systems with an emphasis on internal controls. Includes lab work in financial accounting systems applications, pro forma financial planning spreadsheet models, and data base applications in a microcomputer/mainframe environment. Prerequisites: BUS 201 and BUS 202
The determinants of investment decisions for institutional as well as individual investors are analyzed and different assets such as money market accounts, bonds, and common stocks are evaluated. Multi-asset portfolio management: selection of securities, monitoring and performance represents a significant portion of this course. Prerequisites: BUS 305 or BUS 495
A continuation of managerial finance, with emphasis on problem solving and case-study methodology. Topics include working capital management, capital budgeting, cost of capital, dividend policy, and capital structure. Prerequisites: BUS 305 or BUS 495
Examines the nature and regulatory structure of key financial institutions and markets. Principal focus is on US financial institutions, including commercial and investment banks, venture capital firms, insurance companies, pension plans and mutual funds. Course explores the global nature of debt and equity markets, financial derivative instruments and markets, and the regulatory role of government, including the central bank. Prerequisites: BUS 305 or BUS 495
Analysis of financial statements, and how this information is used to support loan applications, public offering prospectuses, industry analysis, and market analysis. Special emphasis is placed on valuation, forecasting, financial leverage, profitability analysis, and working capital topics. Case studies are used to illustrate key concepts and applications Prerequisites: BUS 305 or BUS 495
BA 334 is offered to students who wish to develop his/her ability to understand and apply modern statistical methods. Spreadsheets and statistics software are used to eliminate number grinding while rigorously emphasizing the conceptual understanding of the course materials. Real databases that include U.S. financial housing market costs, United Nations health data by country, as well as the latest performance and salary data from professional sports organizations of the NFL, NBA, and MLB are employed throughout the course. Prerequisites: BUS 204 or BUS 294 or BUS 294
Specialized topics in finance. Topical areas provide in-depth coverage of special and/or current interest which give the student a better insight into the broad field of finance. Examples include Insurance and Risk Management; Options and Futures; Investments in the Pacific Rim. Prerequisite: BUS 305
Principles and techniques of the development and maintenance of sound personnel relations; selection; placement; general morale; comparative analysis of various wage systems. Prerequisites: BUS 304 or BUS 494
BA 334 is offered to students who wish to develop his/her ability to understand and apply modern statistical methods. Spreadsheets and statistics software are used to eliminate number grinding while rigorously emphasizing the conceptual understanding of the course materials. Real databases that include U.S. financial housing market costs, United Nations health data by country, as well as the latest performance and salary data from professional sports organizations of the NFL, NBA, and MLB are employed throughout the course.
Sustainable businesses seek to balance the necessity of economic achievement with environmental quality and social justice. This elective is designed for students who are interested in learning about the business strategies, management tools, and systems of measurement that emerge when companies embrace sustainable principles.
Specialized topics in business. Topical areas provide in-depth coverage of special and/or current interest which give the student a better insight into the many aspects of business. Prerequisites: (BUS 302 or BUS 492 ) and (BUS 304 or BUS 494 )
The economic, political, and legal environment of international business and how firms must adapt their strategies and operations as they internationalize. Emphasis is on the financial, production, and marketing challenges of multinational firms Prerequisites: (BUS 302 or BUS 492 ) and (BUS 304 or BUS 494 )
Students will understand the economic, historical and sociological underpinnings of Japanese business. The cross-disciplinary approach will give provide a variety of insights into the world's second largest economy. Students will learn about the differences between Western and Japanese business culture and the impact it has on successful interaction with Japanese clients. Prerequisite: BUS 304
Topical areas will be developed including international policy; global alliances; specialization in geographic areas; international economic studies. Prerequisites: BUS 305 or BUS 495 or BUS 350
Introduction to the role of marketing research in various marketing decisions. Topics include identification of information needed, types of research designs, methods of data collection, interpretation of findings, evaluation of research, and relationship of research to marketing concerns and actions. Prerequisites: MATH 106 and (BUS 302 or BUS 492 )
This course examines advertising, promotions, and public relations with an emphasis on integrated marketing communications as a tool of business. The process involves an intensive investiga¬tion of the underlying ideas, principles, and concepts that may be used to inform customers of the availability and attributes of its products and services. It includes a comprehensive overview of promotional activities and tactics to provide students with the information needed to understand the process and benefits of a successful IMC campaign. Prerequisites: BUS 302 or BUS 492
Hispanic American, African American, and Asian American populations have grown over five times faster than non-ethnic consumers in the past decade. This course is designed to help students develop an understanding of various multicultural consumers in the US and to apply marketing principles to multicultural segments. It explores what commonalities among these various cultures make synergistic marketing campaigns feasible and how marketers can connect a general marketing campaign with multicultural consumers. Prerequisites: BUS 302 or BUS 492 Restricted to Undergraduate level
A study of individual and group buying behavior with an emphasis on the consumer as the focal point of the economic system. An interdisciplinary approach draws on insight from economics and the behavioral sciences. Includes application to practical marketing situations. Prerequisites: BUS 302 or BUS 492
This course explores branding from a consumer perspective and provides insight into how profitable brand strategies are developed for the purposes of attracting and maintaining customers. The relationship between brands and products is also examined to better understand how market offerings are shaped to fill specific consumer needs. Through this course students will come to understand the role that brands and products play in today's marketing environment. Prerequisites: BUS 302 or BUS 492
This course addresses strategic and behavioral pricing issues and identifies profit-boosting changes in pricing practices. The aim is to equip students with proven techniques, frameworks, concepts and theories for assessing and formulating behavioral pricing strategies. Students learn the process of making pricing decisions and explore innovative behavioral approaches for setting prices. Prerequisites: BUS 302 or BUS 492
(Marketing Elective) This course explores the theory and practice of responsible marketing, addressing the interrelated areas of corporate social responsibility and marketing ethics and the emergent area of social marketing. It examines the impact of established marketing techniques and practices on the promotion of social well-being and behavioural change. You will identify key ethical issues involved in marketing decision-making and the responsibilities of organizations to their stakeholders, including the wider community. Elements of marketing management (such as communications, research and planning) are examined within this wider framework at both a domestic and international level. Prerequisites: BUS 302 or BUS 492
With distribution now representing around half of almost every industry's activities, optimizing routes to market has never been so important. This course covers both the tactical and strategic dimensions of channel economics and provides information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Prerequisites: (BUS 302 or BUS 392 or BUS 492 )
Special topics courses are contingent on student interest and faculty availability. The range of formats and subjects permits the pursuit of specialized interests and opportunities. Please see current course schedule for offerings. Prerequisites: (BUS 302 or BUS 492 )
Use of internet-based services, web platforms, and open source software to support business processes, exchange information, and collaborate. Use of web services, content management, collaboration tools, payments, search, keyword advertising, interfaces with e-commerce exchanges, basic security and analytics. Evaluation of business benefits. For general management student; assumes no more technical background that BADM 308 (Systems in Organizations).
In a forum which allows those aspiring to leadership roles in the use of technology in business to meet with the future users of that technology, the course will seek to develop: 1) sophistication about technology and its use; 2) build practical context for evolutionary use of technology, and 3) practice in the personal and organizational use of technology. The focus of the course will be on technological tools for the future which are available now in the telecommunications, computing and multimedia domains.
Learning Objective: To introduce students to the personal implications and practical aspects of being an entrepreneur - actually identifying, starting, and running a business. The phrase, "Eyes on the Sky, Feet on the Ground," represents the class theme that combines the ambition and vision of the entrepreneur with the realistic business skills that turn a vision into a business reality. Course Overview: A BROAD SURVEY of the requirements and realities of entrepreneurship including: idea creation, basic analytical skills in making business decisions, and the concrete actions to turn a plan into a successful company. Topics include: -Understanding the personal implications and impacts of being an entrepreneur -Idea creation -Strategic management: analyzing markets and competitors with the goal of identifying business opportunities -Forming the business in light of legal and financial / tax factors -The nuts and bolts of building a start-up: financing the venture, hiring and managing employees, real estate, sales and marketing The course will use a combination of: lecture, discussion, case analysis, quantitative problem solving, role-play, student presentations, and guest speakers.
This course reviews family business basics and family dynamics. Understand family business as a social and economic entity and as a career option. Develop career planning skills and design a personalized career success plan that extends through and beyond college. Learn about family businesses and their growth and development.
Digital Media in Business is a special topics course about making and sharing digital media to help understand technology that impacts businesses today. The student will be introduced to digital media that affects marketing, branding, and the corporate image. Expected topics include: digital media using Facebook, LinkedIn, Twitter, flickr, blogs, Google maps, online video, Yelp, Google docs, and Wikipedia. Readings and discussions about digital media theory and how it affects businesses will accompany the production of media. A digital semester project is expected.
This course is structured as a foundation course for the Hospitality Management student. It introduce student to the basics of culinary theories and the fundamental of cooking techniques. Students will complete an online course on safety and sanitation and receive a California Food Handler Card. Students will learn the development of modern food service, understand the organization of classic and modern Kitchen and how to write and cost recipes. They will learn how to appreciate the different types and style of menus. Student will study the basic of nutrition to incorporate healthy ingredients and techniques in cooking and menu construction. Students will study about management functions, styles and leadership roles in a foodservice operation setting. They will learn necessary skills to analyze different restaurant concepts and designs. Students will examine foodservice operation site selection, market analysis, menu development, competition analysis, equipment selection, staffing requirements, financial analysis, promotion and advertising. These learning outcomes will be demonstrated and evaluated through a semester-long entrepreneurial restaurant development project. Prerequisite: BUS 188
This course is structured as a foundation course for the Hospitality Management student. It provides the student with a survey of the major food groups, the skills to analyze restaurant concepts and an overview of the management functions in a restaurant. Prerequisites: BUS 181 and BUS 283.
Study of foodservice operations including site selection, market analysis, menu development, competition analysis, equipment selection, staffing requirements, financial analysis, and promotion and advertising through a semester-long entrepreneurial restaurant development project. Methods of cooking and food preparation techniques and systems. Prerequisite: BUS 381.
The purpose of this course is to make you aware of how tourism can affect, both positively and negatively, our environment, and what we can do to minimize the negative effects. The course will start with the topic of ecotourism, how it is defined and how it impacts local people and their environment. The course will then narrow in focus by studying the greening of our industry. What does it mean to be green? That question will be answered by specifically studying different sectors of the tourism industry (hotels, food and beverage, and meetings and events),how they can impact the environment and what actions we can take to minimize those impacts that are harmful to our environment. Restricted to Hospitality Industry Mgmt majors.
This course is an introduction to functional department activities and current isues in lodging operations, with an emphasis on rooms management, including reservation activities, night audit, housekeeping, service, and security. Prerequisite: BUS 283.
This course is an introduction to the meeting and event planning industry. Students will learn about different elements of a meeting and event. Topics covered in the course include project management; customer relation management; program design; setting objectives; event site/venue selection; proposal preparation; risk management; global events; and sustainability. Students also work as volunteers for a USF organized event. Prerequisite: BUS 188
This course provides an in depth study of beverage management in hotels, restaurants and beverage operations. Students will study responsible alcohol service through the ServSafe Alcohol training program, responsibility in marketing, managing and serving alcoholic beverages, the study of the production and quality assessment of alcoholic beverages, and health and social issues relating to alcoholic beverage consumption. Prerequisite: BUS 380.
Marketing and management of hospitality firms provides an overview of managerial concepts and tools necessary to successfully operate and manage a hospitality service company. It introduces various managerial issues of global service companies that need to be integrated, such as operations, marketing, strategy, information technology and people. It focuses on the application of service marketing and management principles in the global hospitality industry context to help prepare students for management opportunities in service companies around the world and to provide students with the foundation to start their own service business. Prerequisite: BUS 188
This is a course relating to the fundamental methods and theories that are the foundation of modern culinary skills with a hands-on application of cooking techniques. This is also a team menu course that will provide culinary situations that mirror workplace challenges. In the kitchen, team groups will prepare and serve several courses from specific menus. Students will learn about cooking skills and teamwork. They will understand how their work styles impact other team members. Focus will be on productivity and improved workplace dynamics. Students will approach situations with greater confidence, clarity and professionalism and will be motivated to embrace positive life skills. Topics of study will include knife skills, stock production, soup preparation, salad making, sauces, vegetables, main courses, dessert, and palate development. Emphasis will be placed on preparations and selection of healthy, sustainable choices in ingredients and products. Prerequisite: BUS 380.
This course focuses on the impact of globalization and the macroeconomic forces driving the world's economies, including offshoring, sustainable business, and other current issues. Students investigate the strategies by which businesses remain sustainable and competitive in a local and global economy.
Students visit selected corporations and organizations, and complete research project studies with emphasis in management, marketing, finance or international business. Students also complete coursework requirements prior to, and upon completion of the tour.
Individual student project, working directly with a faculty member intended to facilitate the research and study of topics not normally taught within the framework of the regular curriculum.
Senior capstone course, which studies how organizations analyze and respond to changing external environmental condition, challenges, opportunities, and threats that are brought about by these changes. How organizations change direction and modify their resources to compete effectively in a constantly changing dynamic environment. Prerequisites: BUS 301 and BUS 302 and BUS 304 and BUS 305 and (RCOM 220 or RCOM 120 or RCOM 131 or RCOM 250 or RCOM 310 or RCOM 126 or RHET 126 or RHET 195 or SII 120 or RHET 120 or RHET 131 or RHET 250 or RHET 310 or RHET 140 or RCOM 140 or RHET 195 or RHET 295 or COMS 195 )
The goal of this course is to provide the student with a general understanding of the rationale, methodology and benefits of operating plans, as opposed to strategic plans which are studied in the Strategic Management course. This course integrates subjects previously learned throughout the business curriculum and requires the students to develop realistic cases of business plans. Examples of start-ups, small or medium sized firms and particular ventures within corporations (e.g., export/import project) will be adopted in this course to foster integration of business themes. Prerequisites: (BUS 301 or BUS 491 ) and (BUS 302 or BUS 492 ) and (BUS 304 or BUS 494 ) and (BUS 305 or BUS 495 ) and (RCOM 220 or RCOM 120 or RCOM 131 or RCOM 250 or RCOM 310 or RCOM 126 or RHET 126 or RHET 195 or COMS 195 or SII 120 or RHET 120 or RHET 131 or RHET 250 or RHET 310 or RCOM 140 or RHET 140 or RHET 295 or RHET 195 or COMS 195 )
Objectives and responsibilities of the independent accountant in the examination of financial statements. Includes the audit process, legal and ethical issues in auditing, planning the audit, the study and evaluation of internal controls, designing audit programs, and preparing the audit report. Prerequisites: BUS 320 and BUS 321
Income tax problems of partnerships, corporations, estates and trusts; formation and dissolution of partnerships and corporations; a study of the tax problems inherent in various contractual relationships. Prerequisite: BUS 323
The study of uses of fund accounting and the budgetary process in governmental entities. Financial reporting entity, elements of financial statements, and conceptual reporting issues for state and local governments. Accounting and financial reporting for both governmental and non-governmental not-for-profit organizations, including hospitals, colleges and universities, and voluntary health and welfare organizations. Prerequisite: BUS 320
Conceptual and theoretical issues in accounting, including US and international standards. Evaluation of case studies and financial statements to improve working in small groups and written communication skills. Presentation skill, research skills and current issues facing the accounting profession will also be covered. Prerequisite: BUS 321
The international financial markets and financial decision-making in multinational firms. Study of capital budgeting and analysis of foreign investments, international capital markets and instruments, international investment, foreign currency hedging, working capital management, accounting, tax, and financial control systems in the multinational firm. Prerequisites: (BUS 305 or BUS 495 )
The primary objective is to develop a framework for analyzing the international macroeconomic environment, focusing on factors which influence fluctuations in GDP growth, interest rates, unemployment, inflation, and foreign exchange valuation. Using this framework, an in-depth analysis of current business conditions in selected regions of the global economy will be performed. Prerequisites: BUS 305 or BUS 495
Entrepreneurial Finance focuses on the financing options and strategies that are available for entrepreneurs and managers who are focused on growing their business. While capital is a necessary element of launching a venture the types of capital, the terms of financing, valuation of the enterprise, and follow-up financing alternatives can vary widely. This course will explore the various financing options and enable student entrepreneurs to decide upon which type of financing is most appropriate for their venture, the amount of financing necessary, financial forecasting and milestone planning, and the structuring of the financing contract. Prerequisites: BUS 201 and BUS 202 and (BUS 204 or BUS 294 ) and (BUS 375 or BUS 305 or BUS 495 or BUS 377 )
Examines the fundamentals of income property finance and investment. Develops a framework for assessing, evaluating and structuring investments based upon the characteristics and risk profile of the real estate. Analyzes office, industrial, retail and multi-family investments, with an emphasis on financing issues. Explores traditional financing sources, as well as innovations in the real estate capital markets such as securitization, collateral mortgage obligations and real estate investment trusts. Prerequisites: BUS 305 or BUS 495
This course covers forwards, futures, swaps, and options. By the end of the course, students will have good knowledge of how these products work, how they are used, how they are priced, and how financial institutions hedge their risks when they trade the products. Prerequisite: BUS 305
Stages in a person's financial lifetime; the "Age Matrix;" avoiding common financial problems; FICO scores; student loans; first job compensation considerations - benefits, 401(k) accounts, etc.; "Big Ticket" items – home, auto, etc.; personal tax basics; insurance; personal vs. institutional investing; online calculators and other resources. Prerequisite: BUS 305
Presents the theory and practice of communication in an organizational setting with a focus on understanding the complexity of communication content, process, context, and outcomes through the lenses of history, culture, critical theory, technology and ethics. Prerequisites: BUS 304 or BUS 494
Analyzes leadership styles with an emphasis on what constitutes effective leadership given the organization and its context. It focuses on how leaders emerge and assume responsibility within learning organizations while assessing leadership styles, values, and skills for empowering individuals as they confront organizational challenges. Visionary leadership within a framework of social responsibility will also be examined. Students study the structures and processes that formally and informally shape individual and organizational perspectives and behaviors. Emphasis is on relationships and interdependencies that impact organizational functioning and the organization's ability to adapt to ambiguity and uncertainty. Prerequisites: BUS 304 or BUS 494 or BUS 494
Focuses on understanding group goals, roles and norms; identifying characteristics of effective groups; diagnosing dysfunctional group behavior; and applying communication and problem-solving models and techniques to improve group decision-making performance. Emphasis is placed on experiential learning through group service learning projects. Prerequisites: BUS 304 or BUS 494
Develops the knowledge, skills and tools necessary for change catalysts/agents to influence change within a variety of organizational contexts while examining the internal and external forces impinging on complex organizations and work behavior. Prerequisites: BUS 304 or BUS 494
Specialized topics in management. Topical areas provide in-depth coverage of special and/or current interest which give the student a better insight into the broad field of management. Prerequisites: BUS 304 or BUS 494
Comparative analysis of business environments and practices in different countries and regions of the world. Study of socio-cultural, organization, communication and human resource systems and how these affect business decisions with an emphasis on global firms. Prerequisites: (BUS 304 or BUS 494 ) and (RCOM 220 or RCOM 120 or RCOM 131 or RCOM 250 or RCOM 310 or RCOM 126 or RHET 195 or RHET 126 or SII 120 or RHET 120 or RHET 131 or RHET 250 or RHET 310 or RCOM 140 or RHET 140 or RHET 195 )
(International Business elective) This course is designed for students who wish to prepare themselves for negotiating with people from other cultures. In the contemporary global business environment, negotiators who understand how culture affects negotiating processes and outcomes have a distinct advantage at the bargaining table. The purpose of this course is to help you understand the theory and the process of negotiation in the context of international business negotiations. You will study other cultures, as well as your own, and explore how cultural differences impact interests, norms, communication styles, and business expectations at the bargaining table. In this course, you will become skilled at identifying cultural variables relevant to negotiation and will develop intercultural effectiveness in negotiations.
Topical areas will be developed including international policy; global alliances; specialization in geographic areas; international economic studies. Spring 2011: Over the last 10 years, US businesses have continued to engage in "off shored" technology development services to improve cost and productivity. The next generation of innovation workers can expect to work for several international companies, with various parts of their organizations in India and China supporting this trend. As we start a new decade, it will be critical for students to gain an understanding of the dynamics driving technology collaboration and innovation with other countries and cultures. This understanding will enable students to better prepare and advance in their own careers ahead. Prerequisite: BUS 350
This is a capstone course for marketing majors. It examines the challenge of entering and operating effectively in foreign markets. By comparing and contrasting various countries in terms of economic, socio-cultural, political, and legal characteristics, this course reveals how such environmental factors influence consumers' preferences and their buying behavior. It describes strategies for market selection and entry and development of marketing programs that strike a balance between localization and globalization among product, promotion, pricing, and distribution, in order to meet the needs and expectations of international customers. Prerequisites: (BUS 302 or BUS 492 ) and (BUS 350 or BUS 360 or BUS 363 )
Some of a firm's most valuable assets are the brands that it has invested in and developed over time. This course explores branding from a consumer perspective and provides insight into how profitable brand strategies are created for the purposes of keeping and attracting customers. Through this course students will come to understand what branding is and why it is important in today's marketing environment as well as how to create, measure and maintain brand equity. Prerequisites: BUS 302 or BUS 492
This course explores the theory and practice of responsible marketing, addressing the interrelated areas of marketing ethics, corporate social responsibility and social marketing. It examines the impact of established marketing techniques and practices on the promotion of social well-being and behavioral change. You will identify key ethical issues involved in marketing decision-making and the responsibilities of organizations to their stakeholders, including the wider community. Elements of marketing management (such as communications, research and planning) are examined within this wider framework at both a domestic and international level. Prerequisites: BUS 302 or BUS 492
This course focuses on the development and implementation of marketing strategies that help firms achieve a sustainable competitive advantage. Topics include product development and repositioning, pricing, channels of distribution, sales force, advertising, and marketing research Prerequisites: (BUS 302 or BUS 492 ) and (BUS 361 or BUS 364 or BUS 366 or BUS 460 or BUS 465 or BUS 469 or BUS 363 or BUS 461 or BUS 360 or BUS 362 )
A senior topic course is restricted to seniors operating in a small group environment. It is offered as student interest and faculty availability allow. Please see current course schedule for offerings. Prerequisite: BUS 302
Building on the principles learned in the Junior year core courses, students will study and develop information systems for ongoing organizations. Utilize hands-on experience with the tools and techniques of systems analysis and design including application of project planning and CASE tools. Prerequisites: BUS 308 or BUS 498
Using ongoing organizations as the context, students will use the appropriate technology to develop database management systems which take advantage of flat, integrated, relational, multiplatform and networked database technologies to manage the information of an organization. The discussion in this seminar will focus on the developing trends in database management systems from the desktop to the enterprise-wide level.
In
Thought Leadership in
Entrepreneurship and Innovation” students will review the current and
seminal scholarly literature in the field of entrepreneurship and
innovation. Students will also learn key insights from entrepreneurial
executives,
and from these scholarly and professional experiences students will
develop a
solid theoretical and applied understanding of key success factors in
the
practice of entrepreneurship and innovation. Building upon these
theoretical
and professional underpinnings, students will develop and present an
individual white paper
that addresses a topic which supports their objectives for career
advancement,
corporate innovation, or entrepreneurial development. Through the
preparation
and presentation of these conceptual white papers, students will advance
their
own reputations as thought leaders in their chosen fields. College restricted to Sch of Bus and Prof Studies.
(elective for Entrepreneurship major.) Prerequisites: (BUS 375 or concurrent BUS 377 )
Optimizing revenue is achieved through a convergence of marketing, sales and revenue management. Revenue management is a systematic and integrated approach designed to maximize revenue potential for a particular product, service or function in the hospitality industry. It is directly connected to the marketing and sales functions of a hospitality business. Students will effectively learn to use market place intelligence, forecasting, pricing and distribution channels, social networking, technology platforms, marketing services and revenue optimization techniques in order to maximize revenues and profits while meeting needs of customers and exceeding shareholders expectations. The convergence of property management (PMS), customer relationship management (CRM), revenue management (RMS) and central reservations (CRS) systems will be covered. At the end of the subject, students will understand the collaborative relationship between revenue management, distribution, and marketing and sales that allows accountability, communication, and cooperation in the global hospitality industry and how it is driven through technology. Prerequisite: BUS 188. Restricted to Hospitality Industry Mgmt majors.
The course will do event planning and management through the actual hands-on management of the Annual USF Hospitality Industry Symposium (300+ attendees). Learning activities include understanding the value of meetings, how to incorporate today's technology in an event, strategic planning, registration management, financial/accounting management, marketing and communications, human resources, effective communications with student volunteers, attendees, speaker participants, off and on-site vendors and general event operations. They will establish team goals, negotiate a team contract, create a mission statement and develop the internal corporate culture. This is a capstone course that integrates subjects previously learning in the meetings and events track of the major. Prerequisites: BUS 386 and BUS 486. Restricted to Hospitality Industry Mgmt majors.
Overview of human resource, legal requirements, and labor relations related to the hospitality industry. Addresses functions of the human resource department in planning, recruiting, selection, performance appraisal, information systems, labor management, and recent legal issues. Highlights practical application of human resource, legal requirements and labor relations to current, real-world situations. Prerequisites: BUS 301 or BUS 491.
Marketing and management of hospitality firms provides an overview of managerial concepts and tools necessary to successfully operate and manage a hospitality service company. It introduces various managerial issues of service companies that need to be integrated, such as operations, marketing, strategy, information technology and people. It focuses on the application of service marketing and management principles in the hospitality industry context to help prepare students for management opportunities in service companies and to provide students with the foundation to start their own service business. Prerequisite: BUS 384.
This course is an introduction to the functional department activities and current issues in lodging operations, with an emphasis on rooms' management, including reservation activities, housekeeping, service, security, and human resources. The students will also gain an understanding of the relationship between ownership, the financing organization, and management of a hospitality business as it relates to different forms of operating agreements (e.g., management contracts, leases, and franchises), and development. It will provide a global perspective of the hotel industry and the issues facing its growth. Prerequisite: BUS 188. Restricted to Hospitality Industry Mgmt majors.
This course provides practical insights into the complex global convention and exhibition industry. It will address its economic impact to countries and cities, the role of exhibitions in a company's marketing mix, the function of the international convention of an association or corporation, convention and exhibition venue operations including the marketing and sales function, tradeshow and exhibition show management, and the role of the many support service contractors involved in the industry. The course is divided into two parts. The first part will be a concentrated look into the global convention and exhibition industry and its venues, while the second part will deal with show management and operations.
Organizing, marketing, financing, and operating a foodservice business or department is put into action in this course. It incorporates a project involving the planning, development and delivery of a major catered event, with attention to facilities, personnel, menu, decor and cost issues. This course is a capstone course integrated previous subjects in foodservice, restaurant and hotel management and incorporating them to take a strategic approach to the project. Prerequisites: BUS 389 and BUS 387 and BUS 484.
This course will provide students with the theoretical and practical knowledge needed to understand and implement hotel inventory distribution and revenue management tactics. The course will cover revenue management, electronic distribution, online marketing, Search Engine Optimization (SEO), online content management, and inventory management. The course will examine the role revenue management and electronic distribution play in hotel marketing and revenue generation. These disciplines are the primary engines for generating revenue, maintaining customer loyalty programs, and marketing to consumers. Through industry partnerships the course will incorporate state of the art software systems in combination with hotel market dynamics to reinforce theoretical understanding with practical real world applications. Teams will be formed to develop world hotel marketing and revenue management simulations. Each team will be assigned one hotel from JDV Hotel Management portfolio and implement promotions and yield strategies to address actual market conditions. Each team will need to share one laptop in class. Prerequisites: BUS 302 and BUS 384 and BUS 480. Restricted to Hospitality Industry Mgmt majors.
Survey of Alternative Dispute Resolution, Collections, Jurisdiction, Civil Procedure, Product Liability, Intellectual Property, Cyberspace Law, Constitutional Law, Torts, Crimes, Real, Personal, and Community Property, Consumer and Environmental Law, Landlord/Tenant Law, plus an extensive review of Contracts, using case study method, including numerous writing and presentation exercises. Prerequisites: RCOM 110 or RCOM 130 or RCOM 210 or RCOM 310 or RCOM 120 or RHET 195 or RCOM 220 or RCOM 250 or RCOM 125 or RCOM 126 or RHET 125 or RHET 126 or SII 120 or RHET 110 or RHET 130 or RHET 310 or RHET 120 or RHET 250 or RCOM 131 or RHET 131 or RCOM 140 or RHET 140 or RHET 195 or SII 110
This course introduces fundamental marketing concepts and theories and demonstrates their applications and practices. Topics include market and competitive analysis, market segmentation and targeting, product positioning, brand and product management, pricing issues, advertising and promotion campaigns, and channels of distribution. Cases, presentations and assignments are used to highlight these topics, illustrate marketing concepts and theories in practices, and allow students to apply them in real and simulated company situations. Prerequisites: (ECON 101 or ECON 111 ) and (ECON 102 or ECON 112 ) and MATH 106 and BUS 201 and BUS 202
An introduction to the management process and examination of organizational behavior from a social science and behavioral perspective. Focus on understanding and analyzing individual and group behavior in organizations and how leaders implement strategy to impact people, policy and organizational culture. Students will learn to integrate theory and concepts with current business practices and management issues. Students will participate in a Service Learning Project, doing field work in a non-profit organization, applying the skills covered in the course. Prerequisites: RCOM 120 or RCOM 250 or RCOM 131 or RCOM 310 or RCOM 220 or RCOM 126 or RHET 126 or RHET 195 or SII 120 or RHET 120 or RHET 250 or RHET 131 or RHET 310 or RCOM 140 or RHET 140 or RHET 195
An honors introductory course in finance. Core topics covered include: time value of money, relationship between risk and return, financial environment, financial statements, stock and bond valuation, capital budgeting, and advanced concepts related to current topics in financial markets. Prerequisites: (ECON 101 or ECON 111 ) and (ECON 102 or ECON 112 ) and MATH 106 and BUS 201
Integrates core business knowledge in a culminating senior experience. Specifically the course focuses on 'strategy' and managing performance to create successful organizations. Organizational change processes and the decision maker/leaders role in managing change is explored. Through case analysis, two comprehensive strategy simulations (computerized and experiential) and a semester long corporate consulting project, students develop skill sets in business strategy and analysis; hone critical thinking abilities; and, increase awareness of factors affecting strategy formulation and implementation to positively impact organizations in a business environment. Prerequisites: BUS 491 and BUS 492 and BUS 494 and BUS 495 and (RCOM 220 or RCOM 120 or RCOM 131 or RCOM 250 or RCOM 310 or RCOM 126 or RHET 126 or RHET 195 or SII 120 or RHET 120 or RHET 131 or RHET 250 or RHET 310 or RHET 140 or RCOM 140 or RHET 195 )
Develops skills in analyzing and improving business systems in order to create value for the 'customer'. Topics include: work system and business process analysis, performance measures, lean production, operations management tools and issues, quality control, information model development, information flows, and use of IT and enterprise systems. Prerequisites: MATH 106 and BUS 201 and BUS 202 and BUS 204
This course is a team taught practicum designed to develop skills in coaching and mentoring teams and individual team members. In addition to training in facilitating team collaboration, you will be applying your skills as a mentor to teams of freshman enrolled in the Freshman Launch Program in the School of Management. During the semester you will also receive coaching in facilitating collaboration by Dr. Vicki Milledge, Principal Consultant, Project:Synchro. Professor Peggy Takahashi will be your academic mentor during the semester. Prerequisite: BUS 495 Colleges restricted to Sch of Bus and Prof Studies and Sch of Bus and Prof Studies.
By special arrangement for certificate students only. ; No Major majors
