BUS 388 - Services Management (4)

Marketing and management of hospitality firms provides an overview of managerial concepts and tools necessary to successfully operate and manage a hospitality service company. It introduces various managerial issues of global service companies that need to be integrated, such as operations, marketing, strategy, information technology and people. It focuses on the application of service marketing and management principles in the global hospitality industry context to help prepare students for management opportunities in service companies around the world and to provide students with the foundation to start their own service business. Prerequisite: BUS 188