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School of Management Courses

BUS  0 - Executive Education Course (0)

By special arrangement for certificate students only.
• Restricted to No Major Majors;

BUS  100 - Launch into Business (4)

Faculty have chosen topics about which they are especially passionate and informed. That sense of urgency and excitement ignites instructor-student interaction and results in profound learning experiences. Individual course topics will vary, but all will involve students in critical thinking about the intersection of business, ethics, world societies, and the environment. In the process, students learn to discuss and use basic business concepts and trends.
Prerequisites: RHET 106 or RHET 106N or RHET 108 or concurrent RHET 110 or concurrent RHET 110N or concurrent RHET 120 or concurrent RHET 130 or concurrent RHET 131 or concurrent RHET 195 or concurrent RHET 250 or concurrent RHET 310 or concurrent RHET 125 or concurrent RHET 126 or concurrent SII 110 or concurrent SII 120
Degree restricted to BS in Business Administration. ;

BUS  181 - Hospitality Professional Development (2)

This course is designed for newly declared Hospitality Industry Management majors/minors to begin their progression process through the Hospitality Industry Management Program. The focus of this course is career preparation in Hospitality Management done by developing one's career portfolio, identifying industry-related areas of interest through a series of professional skills assessments administered by USF Career Services, and developing an action plan to launch their 800-hour industry-related work experience requirement for graduation in this major.
Prerequisites: RHET 106 or RHET 106N or RHET 108 or concurrent RHET 110 or concurrent RHET 110N or concurrent RHET 120 or concurrent RHET 130 or concurrent RHET 131 or concurrent RHET 195 or concurrent RHET 250 or concurrent RHET 310 or concurrent RHET 125 or concurrent RHET 126 or concurrent SII 110 or concurrent SII 120
• Restricted to Hospitality Industry Mgmt, and Hospitality Management Majors;

BUS  188 - Introduction to the Hospitality Industry and Professional Development (4)

This is a survey course to introduce students to the broad scope of the hospitality industry while previewing careers in the industry and gaining an understanding of the role of management of hospitality services. The focus of this Career Lab is career preparation in management in the Hospitality Industry. This is the section in which the 800-hour Hospitality Industry-related work/internship experience requirement for graduation is launched. Students will identify industry-related areas of career interest through a series of professional skills assessments administered by USF Career Services, develop their career portfolio, and will develop an action plan to launch their 800-hour industry-related work experience requirement for graduation in this major.
Prerequisites: RHET 106 or RHET 106N or RHET 108 or concurrent RHET 110 or concurrent RHET 110N or concurrent RHET 120 or concurrent RHET 130 or concurrent RHET 131 or concurrent RHET 195 or concurrent RHET 250 or concurrent RHET 310 or concurrent RHET 125 or concurrent RHET 126 or concurrent SII 110 or concurrent SII 120
• Restricted to Hospitality Industry Mgmt, and Hospitality Management Majors;

BUS  198 - Independent Study: Internship (1)

By special permission.

BUS  199 - Directed Study (1 - 4)

Course Description: This course is designed specifically for students who speak Mandarin and wish to learn the fundamentals of Excel 2013 as it is used for common business applications. A translator will be present in the room at all times while the class meets, translating all lectures, questions, and answers. Extensive use of the Lynda.com tutorials will be used, accessible by all USF students. Primary Learning Goal: 1. To attain proficiency in the use of Excel 2013 spreadsheet technology for managing common analytical problems all businesses face. Secondary Learning Goals: At the end of this course, students should be knowledgeable regarding the following: 1. Elements of the Excel screen and basic navigation 2. Principles of worksheet structure 3. Introductory and advanced formulas and functions 4. Formatting in depth 5. Charting in depth 6. Pivot Tables in depth 7. Cleaning data 8. Power Shortcuts 9. Interaction with other Office 2013 software

BUS  201 - Principles of Financial Accounting (4)

Preparation of financial statements, use of financial information for investment-related decisions. Accounting for cash, receivables and payables, inventory, plant assets, intangibles, liabilities, debt, and owners' equity. Analysis of financial statements.
Prerequisites: concurrent RHET 120 or (concurrent RHET 130 and concurrent RHET 131 ) or concurrent RHET 250 or concurrent RHET 310 or concurrent RHET 195 or concurrent SII 120 or concurrent RHET 126 or concurrent RHET 206 or concurrent RHET 295
Restrictions exclude Freshman class;

BUS  202 - Principles of Managerial Accounting (4)

Preparation and use of accounting information for management decision making. Internal accounting systems and procedures. Managerial accounting reports: budgets, profit performance reports, costing systems, control reports, analytical reports.
Prerequisites: (ECON 101 or ECON 111 ) and (ECON 102 or ECON 112 ) and MATH 106 and BUS 201
Restrictions exclude Freshman class;

BUS  204 - Quantitative Business Analysis (4)

Data analysis and modeling using spreadsheet software to support management decision making, including: simple and multiple regression models; forecasting; business simulation models; decision analysis; and optimization models for resource allocation.
Prerequisites: MATH 106 and (concurrent RHET 126 or concurrent RHET 120 or concurrent RHET 195 or concurrent RHET 250 or concurrent RHET 126 or concurrent SII 120 or concurrent RHET 310 or concurrent RHET 131 or concurrent RHET 206 or concurrent RHET 295 )
Restrictions exclude Freshman class;

BUS  283 - Introduction to the Hospitality Management (2)

A survey course to introduce the students to the various components of and issues relating to management of hospitality services. Topics that will be covered are food service, lodging, and tourism. The focus of this course will be on learning about careers in the industry, making connections with industry professionals, and exposing students to the possibilities and problems in this dynamic and ever-changing industry.

BUS  294 - Honors: Quantitative Business Analysis (4)

Data analysis and modeling using spreadsheet software to support management decision making, including: simple and multiple regression models; forecasting; business simulation models; decision analysis; and optimization models for resource allocation.
Prerequisites: MATH 106 and RHET 250 or RHET 120 or RHET 310 or RHET 126 or RHET 195 or SII 120 or RHET 310 or RHET 206 or RHET 295 or (RHET 130 and RHET 131 )
• Restricted to Honors (Business);

BUS  301 - Business Law (4)

An introduction to law and the legal system as it affects organizational structures and managerial decision-making in both the business and non-profit sectors. Topics include legal processes, constitutional law, business crimes and torts, property and contracts.
Prerequisites: BUS 201 and RHET 250 or RHET 310 or RHET 120 or RHET 195 or RHET 126 or SII 120 or RHET 206 or RHET 295 or RHET 131
Restrictions exclude Freshman, and Sophomore classes;

BUS  302 - Marketing Principles (4)

This course introduces fundamental marketing concepts and demonstrates their application to a wide range of settings. Topics include market and competitive analysis, strategy models, market segmentation and targeting, product positioning, brand and product management, pricing issues, services marketing, digital marketing, advertising and promotion campaigns and channels of distribution.
Prerequisites: (BUS 204 or BUS 294 ) or RHET 120 or (RHET 130 and RHET 131 ) or RHET 250 or RHET 310 or RHET 195 or RHET 126 or SII 120 or RHET 206 or RHET 295
• Restricted to Accounting, Business Administration, General Business, Entrepreneurship and Innovation, Undeclared Business, Finance, Hospitality Industry Mgmt, Marketing, International Business, Organizational Behav.and Ldrship, Hospitality Management, Advertising, and Entrepreneurship Majors; Restrictions exclude Freshman class;

BUS  304 - Management and Organizational Dynamics (4)

Covers the theory and practice of management and organizational dynamics with emphasis on meeting the challenges of a changing work place environment. Topics include: the managerial functions of planning, organizing, staffing, leading and controlling and the study of personal and group behavior in organizations. Course themes are: diversity in the work place, globalization, ethics and social responsiveness, changing technology and effective management of these challenges.
Prerequisites: BUS 201 and RHET 120 or (RHET 130 and RHET 131 ) or RHET 250 or RHET 310 or RHET 195 or RHET 126 or SII 120 or RHET 206 or RHET 295
• Restricted to Business Administration, General Business, Entrepreneurship and Innovation, Entrepreneurship, Undeclared Business, Hospitality Industry Mgmt, Marketing, International Business, Organizational Behav.and Ldrship, Hospitality Management, Accounting, and Finance Majors; Restrictions exclude Freshman class;

BUS  305 - Principles of Finance (4)

This is an introductory course in finance. Core topics covered will include the time value of money, the relationship between risk and return, the financial environment, financial statements, stock and bond valuation, and capital budgeting.
Prerequisites: (ECON 101 or ECON 111 ) and (ECON 102 or ECON 112 ) and MATH 106 and BUS 201
Restrictions exclude Freshman class;

BUS  308 - Systems in Organizations (4)

A study of production systems in organizations. Integration of human, technical, and information systems as parts of the process of the creation and distribution of goods and services. Supply chain management, process design, project management, quality control, information and work force management.
Prerequisites: BUS 202 and (BUS 204 or BUS 294 )
Restrictions exclude Freshman class;

BUS  311 - Advanced Business Law (4)

A continuation of analysis of the cases and statutes that affect the business enterprise. Topics include agency, partnerships, corporations, securities, commercial transactions, franchises, international business transactions, professional liability, and the law of wills, trusts and estates.
Prerequisites: BUS 301 or BUS 491
• Restricted to Junior, and Senior classes;

BUS  313 - Employment Law for Managers (4)

This course provides a managerial perspective on legal aspects of employment relationships not subject to collective bargaining agreements. The emphasis is upon the managerial implications of legal standards that set the boundaries for the employment relationship. Topics include employment discrimination by race, religion, ethnicity, gender, sexual orientation, age, marital status and disability, employment at-will, wrongful termination, and pre-employment recruitment, screening and selection.
• Restricted to Junior, and Senior classes;

BUS  314 - Personal Law (4)

A practical and applied course, designed to cover a wide variety of legal topics pertinent to everyday life; topics including small claims, personal injury, consumer law, criminal law, bankruptcy, landlord-tenant law, copyright and patent law, and malpractice. Objectives include familiarizing students with the laws and court system so that they can function more effectively in their chosen professions and become more informed and legally wise citizens.
• Restricted to Junior, and Senior classes;

BUS  316 - Real Estate Practice (4)

An exposition of the practical aspects of real estate brokerages including licensing standards, professional ethics, property evaluation, marketing and client services. Field trip and practicum experiences in the current real estate industry.
• Restricted to Junior, and Senior classes;

BUS  319 - Special Topic: Entrepreneurial Law (4)

Elective for Entrepreneurship major Elective for Marketing major "This course is designed to help students develop the managerial capability of legal astuteness. It requires a set of value-laden attitudes, a proactive approach, the exercise of informed judgment, context-specific knowledge of the law, and the appropriate application of legal tools. The legal dimensions of business should not be treated as an after-thought or ad- on to the business strategy development process. Unfortunately, managers who lack the ability to integrate law into the development of strategy and of action plans can place the firm at a competitive disadvantage and imperil its economic viability. You will learn how to recognize and deal with such situations, which will result in positive business results for the company and for you personally."
College restricted to College of Arts and Sci (Arts) and College of Arts and Sci (Sci) and Sch of Bus and Prof Studies. ; • Restricted to Junior, and Senior classes;

BUS  320 - Intermediate Accounting I (4)

Theory and practice underlying income measurement and the determination of financial position of business entities. Principles of accounting applicable to working capital, plant assets and current liabilities
Prerequisites: BUS 201 and BUS 202
• Restricted to Junior, and Senior classes;

BUS  321 - Intermediate Accounting II (4)

Theory and practice underlying income measurement and the determination of financial position of business entities. Principles of accounting applicable to long-term liabilities, stockholders' equity, cash flows and reporting issues.
Prerequisites: BUS 320
• Restricted to Junior, and Senior classes;

BUS  322 - Cost Accounting (4)

The study of product cost flows, accounting for labor, materials and overhead; job-order and process cost accounting; the budgeting process, and standard cost accounting.
Prerequisites: BUS 201 and BUS 202
• Restricted to Junior, and Senior classes;

BUS  323 - Federal Taxation I (2)

Detailed study of the Federal income tax law and regulations, tax implications of business transactions, tax planning, and the preparation of income tax returns.
Prerequisites: BUS 201 and BUS 202
• Restricted to Junior, and Senior classes;

BUS  327 - Principles of Internal Audit (2)

This course is designed to introduce students to the internal audit profession and the internal audit process. Topics that will be covered include: the definition of internal auditing, the IIA’s International Professional Practices Framework (IPPPF), risk, governance and control issues, conducting internal audit engagements, and more. Prerequisites: BUS 320 Learning Objectives: 1. Understand the definition of internal auditing and the purpose of internal auditing. 2. Understand the use of IPPPF and be able to apply it in a variety of situations. 3. Understand and be apply to apply the internal audit process during an engagement as well as write a report on the outcome. 4. Understand the various organizational governance systems, the selected business applications such as enterprise risk management (ERM), internal control identification, design and evaluation. 5. Understand how ethics and fraud issues reflect on an organization.
Prerequisites: BUS 320

BUS  328 - Special Topics: Accounting (2 - 4)

Study of selected accounting topics. Subject matter will vary with instructor. Offered intermittently.

BUS  329 - Accounting Information Systems (2)

The analysis and design of accounting systems with an emphasis on internal controls. Includes lab work in financial accounting systems applications, pro forma financial planning spreadsheet models, and data base applications in a microcomputer/mainframe environment.
Prerequisites: BUS 201 and BUS 202
• Restricted to Junior, and Senior classes;

BUS  330 - Investment Analysis (4)

The determinants of investment decisions for institutional as well as individual investors are analyzed and different assets such as money market accounts, bonds, and common stocks are evaluated. Multi-asset portfolio management: selection of securities, monitoring and performance represents a significant portion of this course.
Prerequisites: BUS 305 or BUS 495
• Restricted to Junior, and Senior classes;

BUS  331 - Intermediate Corporate Finance (4)

Primary emphasis is placed on developing problem solving and critical thinking skills through the case-study method. Topics include working capital management, capital budgeting, cost of capital, dividend policy, and capital structure.
Prerequisites: BUS 305 or BUS 495
• Restricted to Junior, and Senior classes;

BUS  332 - Financial Institutions and Markets (4)

Examines the nature and regulatory structure of key financial institutions and markets. Principal focus is on US financial institutions, including commercial and investment banks, venture capital firms, insurance companies, pension plans and mutual funds. Course explores the global nature of debt and equity markets, financial derivative instruments and markets, and the regulatory role of government, including the central bank.
Prerequisites: BUS 305 or BUS 495
• Restricted to Junior, and Senior classes;

BUS  333 - Financial Statement Analysis (4)

Analysis of financial statements, and how this information is used to support loan applications, public offering prospectuses, industry analysis, and market analysis. Special emphasis is placed on valuation, forecasting, financial leverage, profitability analysis, and working capital topics. Case studies are used to illustrate key concepts and applications
Prerequisites: BUS 305 or BUS 495
• Restricted to Junior, and Senior classes;

BUS  342 - Human Resource Management (2)

Principles and techniques of the development and maintenance of sound personnel relations; selection; placement; general morale; comparative analysis of various wage systems.
Prerequisites: BUS 304 or BUS 494
• Restricted to Junior, and Senior classes;

BUS  343 - Digital Media in Business (2)

Digital Media in Business is about making and sharing digital media to help understand technology that impacts businesses today. The student will be introduced to digital media that affects marketing, branding, and the corporate image. Expected topics include: digital media using Facebook, LinkedIn, Twitter, flickr, blogs, Google maps, online video, Yelp, Google docs, and Wikipedia. Readings and discussions about digital media theory and how it affects businesses will accompany the production of media. A digital semester project is expected.

BUS  344 - Essentials of Business Stats (4)

BA 344 is offered to students who wish to develop his/her ability to understand and apply modern statistical methods. Spreadsheets and statistics software are used to eliminate number grinding while rigorously emphasizing the conceptual understanding of the course materials. Real databases that include U.S. financial housing market costs, United Nations health data by country, as well as the latest performance and salary data from professional sports organizations of the NFL, NBA, and MLB are employed throughout the course.

BUS  345 - Sustainable Business (4)

Sustainable businesses seek to balance the necessity of economic achievement with environmental quality and social justice. This elective is designed for students who are interested in learning about the business strategies, management tools, and systems of measurement that emerge when companies embrace sustainable principles.
• Restricted to Junior, and Senior classes;

BUS  346 - ST: AIS (2 - 4)

BUS  347 - Adv. Human Resource Mgmt. (2)

BUS  349 - Creativity, Innovation and Applied Design (4)

EandI Major and Minor Elective - This course explores creativity and innovation in business and personal life through lectures and discussions, group and individual activities and exercises, readings, case studies, guest speakers, field trips and written and oral assignments. Successfully completing the course means that students will: a. Become familiar with and successfully use techniques to enhance creativity and problem-solving activities as individuals and as members of teams b. Explore in-depth the creative framework and process underlying the invention/innovation of a specific, successful product (or service) of interest to the student and share insights gained with the class c. Work in a team to redesign a common household product applying techniques/concepts from the course d. Understand methods, practices and conditions useful at the organizational level to stimulate creativity and realize successful innovations
Restrictions exclude Freshman class;

BUS  350 - International Business (4)

The economic, political, and legal environment of international business and how firms must adapt their strategies and operations as they internationalize. Emphasis is on the financial, production, and marketing challenges of multinational firms
Prerequisites: (BUS 302 or BUS 492 ) and (BUS 304 or BUS 494 )
• Restricted to Junior, and Senior classes;

BUS  359 - Special Topic: International Business (4)

Topical areas will be developed including international policy; global alliances; specialization in geographic areas; international economic studies.
Prerequisites: BUS 305 or BUS 495 or BUS 350
• Restricted to Junior, and Senior classes;

BUS  360 - Marketing Research (4)

Introduction to the role of marketing research in various marketing decisions. Topics include identification of information needed, types of research designs, methods of data collection, interpretation of findings, evaluation of research, and relationship of research to marketing concerns and actions.
Prerequisites: MATH 106 and (BUS 302 or BUS 492 )
• Restricted to Junior, and Senior classes;

BUS  361 - Integrated Marketing Communications: Promotion, Advertising and Public Relations (4)

This course examines advertising, promotions, and public relations with an emphasis on integrated marketing communications as a tool of business. The process involves an intensive investiga¬tion of the underlying ideas, principles, and concepts that may be used to inform customers of the availability and attributes of its products and services. It includes a comprehensive overview of promotional activities and tactics to provide students with the information needed to understand the process and benefits of a successful IMC campaign.
Prerequisites: BUS 302 or BUS 492
• Restricted to Junior, and Senior classes;

BUS  362 - Multicultural Marketing (4)

Hispanic, African American, and Asian American populations have grown over five times faster than non-Hispanic white consumers in the past decade and account for almost three trillion dollars of buying power. Other groups, including Lesbian, Gay, Bisexual and Transgender people, further enrich the American cultural and economic landscape. This course examines consumer behavior as an expression of culture. It is designed to cultivate an awareness and appreciation of consumer diversity in the United States while promoting the necessary skills involved in identifying and assessing unique characteristics of diverse market segments and their impact on the bottom line. Students learn to apply segmentation and targeting techniques and incorporate into marketing strategy basic areas of knowledge such as demographics, consumer behavior insights, cultural archetypes and media behaviors. An important aspect of this course is reflecting on current biases in today’s companies and evaluating diverse marketing approaches. Market opportunities created by consumer diversity in the U.S. is a central theme. Drawing from the social science and marketing literature, this course broadens students’ knowledge of the significance of consumer behavior from within a given culture.
Prerequisites: BUS 302 or BUS 492
• Restricted to Undergraduate level; • Restricted to Junior, and Senior classes;

BUS  363 - Consumer Behavior (4)

A study of individual and group buying behavior with an emphasis on the consumer as the focal point of the economic system. An interdisciplinary approach draws on insight from economics and the behavioral sciences. Includes application to practical marketing situations.
Prerequisites: BUS 302 or BUS 492
• Restricted to Accounting, Business Administration, Entrepreneurship and Innovation, Entrepreneurship, Undeclared Business, Hospitality Industry Mgmt, Marketing, International Business, Organizational Behav.and Ldrship, Hospitality Management, Advertising, and Finance Majors; • Restricted to Junior, and Senior classes;

BUS  365 - Behavioral Pricing (4)

The course explores the pricing function of the marketing mix. Topics include the impact of costs, competition and customers. The role of pricing as a strategic marketing tool will be examined along with theories and models of pricing behavior.
Prerequisites: BUS 302

BUS  366 - Entertainment Marketing (4)

The course will examine entertainment consumption and marketing implications. The continuing fragmentation of the audience in the digital age poses significant challenges to entertainment marketers. We will look at the relationship between content and marketing including a review of several entertainment marketing successes and failures. Our exploration will include television entertainment and news, radio, motion pictures, and music.
Prerequisites: BUS 302 or BUS 492

BUS  367 - Marketing for Social Change (4)

This course examines the development and application of social marketing to address some of society’s most vexing problems. Social marketing is a discipline that involves (a) influencing behaviors, (b) utilizing a systematic planning process that applies marketing principles and techniques, (c) focusing on priority target audience segments, and (d) delivering a positive benefit for society. Students in this course will examine the application of marketing processes for addressing social issues relating to health, environment, well-being and community. Using multi-level theories of change, research, case studies and projects, students will consider the most effective ways to influence target market behavior to create positive outcomes. Students will apply marketing concepts such as segmentation, positioning, branding, and the marketing mix. This course is ideal for students interested in designing and managing marketing programs that aim for social impact.
Prerequisites: BUS 302 or BUS 492
Restrictions exclude Freshman, and Sophomore classes;

BUS  368 - Global Distribution and Channel Management (4)

With distribution now representing around half of almost every industry's activities, optimizing routes to market has never been so important. This course covers both the tactical and strategic dimensions of channel economics and provides information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation.
Prerequisites: (BUS 302 or BUS 392 or BUS 492 )
• Restricted to Junior, and Senior classes;

BUS  369 - Special Topics in Marketing (4)

Special topics courses are contingent on student interest and faculty availability. A wide range of formats and subjects permits the pursuit of specialized interests and opportunities, including but not limited to Services Marketing, Digital Marketing, Customer Satisfaction, B2B Marketing, Marketing for Non-Profits and Marketing and Public Policy.
Prerequisites: BUS 302 or BUS 492
• Restricted to Junior, and Senior classes;

BUS  370 - Internet Business Applications (4)

EandI major and minor elective: Use of internet-based services, web platforms, and open source software to support business processes, exchange information, and collaborate. Use of web services, content management, collaboration tools, payments, search, keyword advertising, interfaces with e-commerce exchanges, basic security and analytics. Evaluation of business benefits. For general management student; assumes no more technical background that BADM 308 (Systems in Organizations).
• Restricted to Junior, and Senior classes;

BUS  371 - ST: BAIS (2)

BUS  372 - Special Topic: Business Analytics and Information Systems (2)

This course focuses on designing an actual tool that is useful to students with a serious handicap. The foundation of the course is a case study related to blind students learning math and related subjects via technology. Using the case, we will identify a specific subset of the problems faced by blind students, design a tool useful for a blind student, test our design hypothesis, build the tool, do further testing and finally bring the tool market.

BUS  373 - Entrepreneurship and Innovation Practicum (4)

The 'Entrepreneurship and Innovation Practicum' enables students to gain practical experience in an entrepreneurial or innovative organization and translate those experiences into academic learning. With close guidance of the practicum faculty, students will identify and work with a business, public, or nonprofit organization. In addition to 5 formal class sessions, students, working individually or in small teams, will complete a defined organizational project of approximately 100 hours that has both practical value and academic rigor. Students will provide status reports on a weekly basis to the practicum faculty and organization supervisor and receive regular faculty coaching during the practicum. Students will be assessed on their professionalism as well as on a detailed written project proposal and oral presentation on the completed project to a panel at the conclusion of the semester.
Prerequisites: BUS 349 and BUS 370
• Restricted to Entrepreneurship, and Entrepreneurship and Innovation Majors; • Restricted to Junior, and Senior classes;

BUS  374 - Technological Perspectives for Business (2 - 4)

In a forum which allows those aspiring to leadership roles in the use of technology in business to meet with the future users of that technology, the course will seek to develop: 1) sophistication about technology and its use; 2) build practical context for evolutionary use of technology, and 3) practice in the personal and organizational use of technology. The focus of the course will be on technological tools for the future which are available now in the telecommunications, computing and multimedia domains.
• Restricted to Junior, and Senior classes;

BUS  377 - Nuts and Bolts of Entrepreneurship (4)

Learning Objective: To introduce students to the personal implications and practical aspects of being an entrepreneur - actually identifying, starting, and running a business. The phrase, "Eyes on the Sky, Feet on the Ground," represents the class theme that combines the ambition and vision of the entrepreneur with the realistic business skills that turn a vision into a business reality. Course Overview: A BROAD SURVEY of the requirements and realities of entrepreneurship including: idea creation, basic analytical skills in making business decisions, and the concrete actions to turn a plan into a successful company. Topics include: -Understanding the personal implications and impacts of being an entrepreneur -Idea creation -Strategic management: analyzing markets and competitors with the goal of identifying business opportunities -Forming the business in light of legal and financial / tax factors -The nuts and bolts of building a start-up: financing the venture, hiring and managing employees, real estate, sales and marketing The course will use a combination of: lecture, discussion, case analysis, quantitative problem solving, role-play, student presentations, and guest speakers.
Restrictions exclude Freshman class;

BUS  378 - Family Business (4)

This course reviews family business basics and family dynamics. Understand family business as a social and economic entity and as a career option. Develop career planning skills and design a personalized career success plan that extends through and beyond college. Learn about family businesses and their growth and development.
• Restricted to Junior, and Senior classes;

BUS  379 - Special Topics: Entrepreneurship (4)

Specialized topics in entrepreneurship.
Restrictions exclude Freshman, and Sophomore classes;

BUS  380 - Food-service, Culinary Arts and Entrepreneurship (4)

This course is structured as a foundation course for Hospitality students. It introduces students to the basics of culinary theories and the fundamental of cooking techniques. Students will complete an online course on safety and sanitation and receive a California Food Handler Card. Students will learn the development of modern food service, understand the organization of classic and modern kitchen and how to write and cost recipes. They will learn how to appreciate the different types and style of menus. Student will study the basics of nutrition to incorporate healthy ingredients and techniques in cooking and menu construction. Students will study about management functions, styles and leadership roles in a foodservice operation setting. They will learn necessary skills to analyze different restaurant concepts and designs. Students will examine foodservice operation site selection, market analysis, menu development, competition analysis, equipment selection, staffing requirements, financial analysis, promotion and advertising. These learning outcomes will be demonstrated and evaluated through a semester-long entrepreneurial restaurant development project.
Prerequisites: BUS 188 or BUS 181
Restrictions exclude Freshman, and Sophomore classes;

BUS  383 - Greening the Hospitality Industry (2)

The purpose of this course is to make you aware of how tourism can affect, both positively and negatively, our environment, and what we can do to minimize the negative effects. The course will start with the topic of ecotourism, how it is defined and how it impacts local people and their environment. The course will then narrow in focus by studying the greening of our industry. What does it mean to be green? That question will be answered by specifically studying different sectors of the tourism industry (hotels, food and beverage, and meetings and events),how they can impact the environment and what actions we can take to minimize those impacts that are harmful to our environment.

BUS  386 - Meeting and Event Planning (4)

This course is an introduction to the meeting and event planning industry. Students will learn about different elements of a meeting and event. Topics covered in the course include project management; customer relation management; program design; setting objectives; event site/venue selection; proposal preparation; risk management; global events; and sustainability. Students also work as volunteers for a USF organized event.
Prerequisites: BUS 188

BUS  387 - Beverage Management (2)

**MUST BE 21 YEARS OLD TO REGISTER FOR THIS COURSE** This course provides an in depth study of beverage management in hotels, restaurants and beverage operations. Students will study responsible alcohol service through the ServSafe Alcohol training program, responsibility in marketing, managing and serving alcoholic beverages, the study of the production and quality assessment of alcoholic beverages, and health and social issues relating to alcoholic beverage consumption.

BUS  388 - Services Management (4)

Marketing and management of hospitality firms provides an overview of managerial concepts and tools necessary to successfully operate and manage a hospitality service company. It introduces various managerial issues of global service companies that need to be integrated, such as operations, marketing, strategy, information technology and people. It focuses on the application of service marketing and management principles in the global hospitality industry context to help prepare students for management opportunities in service companies around the world and to provide students with the foundation to start their own service business.
Prerequisites: BUS 188 or BUS 181
Restrictions exclude Freshman, and Sophomore classes;

BUS  389 - Fundamentals of Culinary Skills (2)

This is a course relating to the fundamental methods and theories that are the foundation of modern culinary skills with a hands-on application of cooking techniques. This is also a team menu course that will provide culinary situations that mirror workplace challenges. In the kitchen, team groups will prepare and serve several courses from specific menus. Students will learn about cooking skills and teamwork. They will understand how their work styles impact other team members. Focus will be on productivity and improved workplace dynamics. Students will approach situations with greater confidence, clarity and professionalism and will be motivated to embrace positive life skills. Topics of study will include knife skills, stock production, soup preparation, salad making, sauces, vegetables, main courses, dessert, and palate development. Emphasis will be placed on preparations and selection of healthy, sustainable choices in ingredients and products.
Prerequisites: BUS 188 or BUS 181

BUS  397 - International Study Tour (2 - 4)

USF students are accepted after a competitive application process. This course includes a ten day visit to Abu Dhabi and Dubai in the United Arab Emirates (UAE) centered on onsite engagements, with approximately 10 to 14 organizations, and a rich schedule of cultural and social events. Classes prior to the international departure include student prepared presentationson history, local customs, language and cultural values, as well as on various political, socioeconomic and technological factors in the UAE. Faculty might also engage film presentations/discussion, guest speakers and other resources. Deliverables at the end of the course include a summary of project work focused on one or more organizations and a reflection paper designed to enrich discussion during the last class several weeks after returning home. The course also includes an in-depth look at companies that will be visited during the trip. The schedule is created between students and faculty, who draw from his extensive personal database of public, private, nonprofit, education and government organizations operating in the UAE.

BUS  398 - Directed Study (1 - 4)

Individual student project, working directly with a faculty member intended to facilitate the research and study of topics not normally taught within the framework of the regular curriculum.

BUS  401 - Strategic Management (4)

Senior capstone course, which studies how organizations analyze and respond to changing external environmental condition, challenges, opportunities, and threats that are brought about by these changes. How organizations change direction and modify their resources to compete effectively in a constantly changing dynamic environment.
Prerequisites: (BUS 301 or BUS 491 ) and (BUS 302 or BUS 492 ) and (BUS 304 or BUS 494 ) and (BUS 305 or BUS 495 ) and (concurrent BUS 308 or concurrent BUS 498 )
• Restricted to Senior class;

BUS  406 - Entrepreneurial Management (4)

The goal of this course is to provide the student with a general understanding of the rationale, methodology and benefits of operating plans, as opposed to strategic plans which are studied in the Strategic Management course. This course integrates subjects previously learned throughout the business curriculum and requires the students to develop realistic cases of business plans. Examples of start-ups, small or medium sized firms and particular ventures within corporations (e.g., export/import project) will be adopted in this course to foster integration of business themes.
Prerequisites: (BUS 301 or BUS 491 ) and (BUS 302 or BUS 492 ) and (BUS 304 or BUS 494 ) and (BUS 305 or BUS 495 ) and (concurrent BUS 308 or concurrent BUS 498 )
• Restricted to Senior class;

BUS  420 - Auditing (4)

Objectives and responsibilities of the independent accountant in the examination of financial statements. Includes the audit process, legal and ethical issues in auditing, planning the audit, the study and evaluation of internal controls, designing audit programs, and preparing the audit report.
Prerequisites: BUS 320 and BUS 321
• Restricted to Senior class;

BUS  422 - Federal Taxation II (2)

Income tax problems of partnerships, corporations, estates and trusts; formation and dissolution of partnerships and corporations; a study of the tax problems inherent in various contractual relationships.
Prerequisites: BUS 323

BUS  428 - Governmental and Not-For-Profit Accounting (2)

The study of uses of fund accounting and the budgetary process in governmental entities. Financial reporting entity, elements of financial statements, and conceptual reporting issues for state and local governments. Accounting and financial reporting for both governmental and non-governmental not-for-profit organizations, including hospitals, colleges and universities, and voluntary health and welfare organizations.
Prerequisites: BUS 320

BUS  429 - Contemporary Accounting Topics (4)

Conceptual and theoretical issues in accounting, including US and international standards. Evaluation of case studies and financial statements to improve working in small groups and written communication skills. Presentation skill, research skills and current issues facing the accounting profession will also be covered.
Prerequisites: BUS 321
• Restricted to Senior class;

BUS  430 - International Financial Management (4)

The international financial markets and financial decision-making in multinational firms. Study of capital budgeting and analysis of foreign investments, international capital markets and instruments, international investment, foreign currency hedging, working capital management, accounting, tax, and financial control systems in the multinational firm.
Prerequisites: BUS 305 or BUS 495
Restrictions exclude Freshman, and Sophomore classes;

BUS  431 - Analysis of Global Business Conditions (4)

The primary objective is to develop a framework for analyzing the international macroeconomic environment, focusing on factors which influence fluctuations in GDP growth, interest rates, unemployment, inflation, and foreign exchange valuation. Using this framework, an in-depth analysis of current business conditions in selected regions of the global economy will be performed.
Prerequisites: BUS 305 or BUS 495
• Restricted to Senior class;

BUS  432 - Entrepreneurial Finance (4)

Entrepreneurial Finance focuses on the financing options and strategies that are available for entrepreneurs and managers who are focused on growing their business. While capital is a necessary element of launching a venture the types of capital, the terms of financing, valuation of the enterprise, and follow-up financing alternatives can vary widely. This course will explore the various financing options and enable student entrepreneurs to decide upon which type of financing is most appropriate for their venture, the amount of financing necessary, financial forecasting and milestone planning, and the structuring of the financing contract.
Prerequisites: BUS 305 or BUS 495
Degree restricted to BS in Business Administration. ; • Restricted to Junior, and Senior classes;

BUS  437 - Options and Futures (4)

This course covers forwards, futures, swaps, and options. By the end of the course, students will have good knowledge of how these products work, how they are used, how they are priced, and how financial institutions hedge their risks when they trade the products.
Prerequisites: BUS 305 or BUS 495
• Restricted to Junior, and Senior classes;

BUS  439 - Senior Topic: Personal Finance (4)

Stages in a person’s financial lifetime; the “Age Matrix;” avoiding common financial problems; FICO scores; student loans; first job compensation considerations - benefits, 401(k) accounts, etc.; “Big Ticket” items – home, auto, etc.; personal tax basics; insurance; personal vs. institutional investing; online calculators and other resources.
Prerequisites: BUS 305
• Restricted to Junior, and Senior classes;

BUS  440 - Organizational Communication (4)

Presents the theory and practice of communication in an organizational setting with a focus on understanding the complexity of communication content, process, context, and outcomes through the lenses of history, culture, critical theory, technology and ethics.
Prerequisites: BUS 304 or BUS 494

BUS  441 - Leadership and Organizations (4)

Analyzes leadership styles with an emphasis on what constitutes effective leadership given the organization and its context. It focuses on how leaders emerge and assume responsibility within learning organizations while assessing leadership styles, values, and skills for empowering individuals as they confront organizational challenges. Visionary leadership within a framework of social responsibility will also be examined. Students study the structures and processes that formally and informally shape individual and organizational perspectives and behaviors. Emphasis is on relationships and interdependencies that impact organizational functioning and the organization’s ability to adapt to ambiguity and uncertainty.
Prerequisites: BUS 304 or BUS 494
Restrictions exclude Freshman, and Sophomore classes;

BUS  442 - Team Processes and Decision-making (4)

Focuses on understanding group goals, roles and norms; identifying characteristics of effective groups; diagnosing dysfunctional group behavior; and applying communication and problem-solving models and techniques to improve group decision-making performance. Emphasis is placed on experiential learning through group service learning projects.
Prerequisites: BUS 304 or BUS 494

BUS  443 - Leading Organizational Change (4)

Develops the knowledge, skills and tools necessary for change catalysts/agents to influence change within a variety of organizational contexts while examining the internal and external forces impinging on complex organizations and work behavior.
Prerequisites: BUS 304 or BUS 494

BUS  449 - Special Topic: Management (4)

Specialized topics in management. Topical areas provide in-depth coverage of special and/or current interest which give the student a better insight into the broad field of management. Fall 2013: Cross-Culture Management examines workplace differences through the lens of culture. Ultimately, the questions we will seek to answer are: what issues might arise as a result of cultural differences and how both workers and managers might effectively deal with them? The class will be discussion based with the inclusion of cases, experiential exercises, and videos. Some topic areas I propose covering include: how cultures differ, differences in time orientation, communication across cultures, culture shock, expatriate adjustment, repatriation, acculturation, leadership, and cross-cultural negotiation. The precise topics will be fluid based on students’ interests as well as the ethno-cultural make-up of the class. Ultimately, the course should be a practical, insightful investigation of international work and management competencies. Prerequisite: BUS 304 or BUS 494.
Prerequisites: BUS 304 or BUS 494
• Restricted to Senior class;

BUS  451 - Import/Export Management (4)

Basics of international trade and investment. Identification and evaluation of markets; refinement or development of products or services for international markets. Approaches to market entry including export, agents or distributors, licensing and franchising, joint ventures and wholly owned operations. Identification of overseas strategic partners. Financial aspects of international operations and transactions.
• Restricted to Junior, and Senior classes;

BUS  452 - The Manager in the Global Economy (4)

Comparative analysis of business environments and practices in different countries and regions of the world. Study of socio-cultural, organization, communication and human resource systems and how these affect business decisions with an emphasis on global firms.
Prerequisites: (BUS 304 or BUS 494 ) and RHET 195 or RHET 126 or SII 120 or RHET 120 or RHET 131 or RHET 250 or RHET 310 or RCOM 140 or RHET 140 or RHET 195
• Restricted to Junior, and Senior classes;

BUS  457 - International Negotiation (4)

(International Business elective) This course is designed for students who wish to prepare themselves for negotiating with people from other cultures. In the contemporary global business environment, negotiators who understand how culture affects negotiating processes and outcomes have a distinct advantage at the bargaining table. The purpose of this course is to help you understand the theory and the process of negotiation in the context of international business negotiations. You will study other cultures, as well as your own, and explore how cultural differences impact interests, norms, communication styles, and business expectations at the bargaining table. In this course, you will become skilled at identifying cultural variables relevant to negotiation and will develop intercultural effectiveness in negotiations.
Restrictions exclude Freshman, and Sophomore classes;

BUS  459 - Senior Topic: International (4)

Topical areas will be developed including international policy; global alliances; specialization in geographic areas; international economic studies. Spring 2011: Over the last 10 years, US businesses have continued to engage in "off shored" technology development services to improve cost and productivity. The next generation of innovation workers can expect to work for several international companies, with various parts of their organizations in India and China supporting this trend. As we start a new decade, it will be critical for students to gain an understanding of the dynamics driving technology collaboration and innovation with other countries and cultures. This understanding will enable students to better prepare and advance in their own careers ahead.
Prerequisites: BUS 350
• Restricted to Senior class;

BUS  461 - International Marketing (4)

This is a capstone course for marketing majors. It examines the challenge of entering and operating effectively in foreign markets. By comparing and contrasting various countries in terms of economic, socio-cultural, political, and legal characteristics, this course reveals how such environmental factors influence consumers' preferences and their buying behavior. It describes strategies for market selection and entry and development of marketing programs that strike a balance between localization and globalization among product, promotion, pricing, and distribution, in order to meet the needs and expectations of international customers.
Prerequisites: (BUS 302 or BUS 492 ) and (BUS 350 or BUS 360 or BUS 363 )
• Restricted to Senior class;

BUS  462 - Brand Strategy and Product Mgmnt (4)

This course explores branding from both the corporate and consumer perspectives, providing insight into how profitable brand strategies are developed for the purposes of attracting and maintaining customers. The relationship between brands and products is also examined to better understand how market offerings are shaped to fill specific consumer needs. Through this course students will come to understand the role that brands and products play in today's marketing environment.
Prerequisites: BUS 302 or BUS 492 and BUS 360 or BUS 363
• Restricted to Junior, and Senior classes;

BUS  464 - Marketing Strategy (4)

This course focuses on the development and implementation of marketing strategies that help firms achieve a sustainable competitive advantage. Topics include product development and repositioning, pricing, channels of distribution, sales force, advertising and marketing research
Prerequisites: (BUS 302 or BUS 492 ) and (BUS 361 or BUS 364 or BUS 366 or BUS 460 or BUS 465 or BUS 469 or BUS 363 or BUS 461 or BUS 360 or BUS 362 )
• Restricted to Senior class;

BUS  465 - Marketing Analytics (4)

This course examines new marketing tools brought about by the Internet. The list includes, but is not limited to, online advertising and promotion, online retailing, online auctioning and related pricing mechanism, online social network and viral marketing, online marketing research, and digitization of certain physical products and personal services. Techniques of designing some of these tools are introduced. Strengths and weaknesses of these tools, in comparison with traditional marketing tools, are discussed. Finally, future developments are explored.
Prerequisites: BUS 302 or BUS 492
• Restricted to Senior class;

BUS  469 - Senior Topic (4)

A senior topic course is restricted to seniors operating in a small group environment. It is offered as student interest and faculty availability allow. Please see current course schedule for offerings.
Prerequisites: BUS 302
• Restricted to Senior class;

BUS  470 - Marketing Analytics (4)

This course covers the essential decision models and strategic metrics that form the cornerstone of marketing analytics. Using the insight gained in the course, students can assist companies in understanding the marketing mix and predict the outcome of marketing plans to boost return onmarketing investment (ROMI). The course emphasizes case studies and hands-on learning so students can immediately apply the tools and techniques in their organizations.   A variety of relevant topics are discussed, such as cluster analysis, market sizing, forecasting and positioning, conjoint analysis and new product development, promotion budget allocation, profit maximization, lifetime customer value, and web analytics.
Prerequisites: BUS 360

BUS  471 - Business System Analysis and Design (2 - 4)

Building on the principles learned in the Junior year core courses, students will study and develop information systems for ongoing organizations. Utilize hands-on experience with the tools and techniques of systems analysis and design including application of project planning and CASE tools.
Prerequisites: BUS 308 or BUS 498
Degree restricted to BS in Business Administration. ; • Restricted to Senior class;

BUS  472 - Database Management in Business (2 - 4)

Using ongoing organizations as the context, students will use the appropriate technology to develop database management systems which take advantage of flat, integrated, relational, multiplatform and networked database technologies to manage the information of an organization. The discussion in this seminar will focus on the developing trends in database management systems from the desktop to the enterprise-wide level.
• Restricted to Senior class;

BUS  473 - Thought Leadership in Entrepreneurship and Innovation (4)

(elective of Entrepreneurship and Innovation Major and EandI Minor and Business Administration Major) In "Thought Leadership in Entrepreneurship and Innovation" students will review the current and foundational scholarly literature in the field of entrepreneurship and innovation. Students will also learn key insights from entrepreneurial executives, and from these scholarly and professional experiences students will develop a solid theoretical and applied understanding of key success factors in the practice of entrepreneurship and innovation. Building upon these theoretical and professional underpinnings, each students will develop and present a scholarly white paper that addresses a topic which supports her/his professional or entrepreneurial objectives.. Through the preparation and presentation of these conceptual white papers, students will advance their own reputations as thought leaders in their chosen fields.
Restrictions exclude Freshman, and Sophomore classes;

BUS  476 - Social Entrepreneurship (4)

(elective for Entrepreneurship major.) Social Entrepreneurship is an emerging and rapidly changing field dedicated to thestarting and growing of social mission-driven ventures – that is, organizations that strive to advance social change throughinnovative solutions. Social Entrepreneurship is more than a set of tools and techniques for starting and growing a social venture. It is a mindset, a way of looking at the world in an opportunity focused and creative way. It is about passion – and doing what you love! It is about balancing: economic value, social innovation and financial sustainability, while making a difference in the communities that we serve. In this class we will focus on the ideas, process, steps, and strategies required for creating new social ventures. Through lectures, case studies, and classroom dialogue, you will learn to think strategically and to act opportunistically with balanced social and financial perspective. This class is discussion-driven, and as such, attendance is required. In the class we will alternate between lectures on core concepts, based on particular chapters of the textbook, along with critical thinking and debates using case analyses and videos. We will have guest speakers in the field join as well throughout the semester. The final project will entail volunteering to work with a social enterprise, and your experiences and reflections about this social firm, based on your experiences, will constitute your final paper. This four unit course will also count towards the university's service learning requirement.
• Restricted to Junior, and Senior classes;

BUS  478 - Silicon Valley Immersion (4)

(elective of Entrepreneurship and Innovation Major and Minor and Business Administration Major) Silicon Valley Immersion is an elective course with an emphasis on entrepreneurship and innovation and is designed and delivered by a team of USF faculty and industry experts. This course leverages the geographical advantage of Silicon Valley as the global epicenter of innovation, entrepreneurship, and venture capital. The course will introduce students to a variety of hands-on activities that include workshops, coaching sessions, expert panel discussions, and company visits, in addition to the academic fundamentals in class. Students will learn essential aspects of entrepreneurship and innovation in Silicon Valley (i.e. history of Silicon Valley Innovation, venture finance, creativity, innovation, mindsets, technology trends and management, marketing, and project management). Based on these experiences each student will develop a business concept that she/he will develop an investor pitch for. Students, as part of a team, will also develop and present a business/technology trends analysis that incorporates the experiences and research that each team completes. Instructor approval required. Apply: http://www.usfca.edu/management/corporate/Silicon_Valley_Immersion_Elective_Course/
• Restricted to Senior class;

BUS  480 - Optimizing Revenue in the Hospitality Industry (4)

Optimizing revenue is achieved through a convergence of marketing, sales and revenue management. Revenue management is a systematic and integrated approach designed to maximize revenue potential for a particular product, service or function in the hospitality industry. It is directly connected to the marketing and sales functions of a hospitality business. Students will effectively learn to use market place intelligence, forecasting, pricing and distribution channels, social networking, technology platforms, marketing services and revenue optimization techniques in order to maximize revenues and profits while meeting needs of customers and exceeding shareholders expectations. The convergence of property management (PMS), customer relationship management (CRM), revenue management (RMS) and central reservations (CRS) systems will be covered. At the end of the subject, students will understand the collaborative relationship between revenue management, distribution, and marketing and sales that allows accountability, communication, and cooperation in the global hospitality industry and how it is driven through technology.
Prerequisites: BUS 188 or BUS 181
Restrictions exclude Freshman, and Sophomore classes;

BUS  481 - Corporate Event Project Management (4)

The course will do event planning and management through the actual hands-on management of the Annual USF Hospitality Industry Symposium (300+ attendees). Learning activities include understanding the value of meetings, how to incorporate today’s technology in an event, strategic planning, registration management, financial/accounting management, marketing and communications, human resources, effective communications with student volunteers, attendees, speaker participants, off and on-site vendors and general event operations. They will establish team goals, negotiate a team contract, create a mission statement and develop the internal corporate culture. This is a capstone course that integrates subjects previously learning in the meetings and events track of the major.
Prerequisites: BUS 284 or BUS 384
Restrictions exclude Freshman, and Sophomore classes;

BUS  482 - Hospitality Labor Relations and Human Resource Issues (2)

Overview of human resource, legal requirements, and labor relations related to the hospitality industry. Addresses functions of the human resource department in planning, recruiting, selection, performance appraisal, information systems, labor management, and recent legal issues. Highlights practical application of human resource, legal requirements and labor relations to current, real-world situations.
Prerequisites: BUS 181 or BUS 188
Restrictions exclude Freshman, and Sophomore classes;

BUS  484 - Hotel Management (4)

This course is an introduction to the functional department activities and current issues in lodging operations, with an emphasis on rooms’ management, including reservation activities, housekeeping, service, security, and human resources. The students will also gain an understanding of the relationship between ownership, the financing organization, and management of a hospitality business as it relates to different forms of operating agreements (e.g., management contracts, leases, and franchises), and development. It will provide a global perspective of the hotel industry and the issues facing its growth.
Prerequisites: BUS 188 or BUS 181
Restrictions exclude Freshman, and Sophomore classes;

BUS  486 - Conventions, Exhibitions and Venue Management (4)

This course provides practical insights into the complex global convention and exhibition industry. It will address its economic impact to countries and cities, the role of exhibitions in a company’s marketing mix, the function of the international convention of an association or corporation, convention and exhibition venue operations including the marketing and sales function, tradeshow and exhibition show management, and the role of the many support service contractors involved in the industry. The course is divided into two parts. The first part will be a concentrated look into the global convention and exhibition industry and its venues, while the second part will deal with show management and operations.
Prerequisites: BUS 181 or BUS 188
Restrictions exclude Freshman, and Sophomore classes;

BUS  487 - Catering and Fine Dining Management (4)

Organizing, marketing, financing, and operating a foodservice business or department is put into action in this course. It incorporates a project involving the planning, development and delivery of a major catered event, with attention to facilities, personnel, menu, decor and cost issues. This course is a capstone course integrated previous subjects in foodservice, restaurant and hotel management and incorporating them to take a strategic approach to the project.
• Restricted to Hospitality Management, and Hospitality Industry Mgmt Majors; • Restricted to Senior class;

BUS  489 - Special Topic: Hospitality (2)

This course will provide students with the theoretical and practical knowledge needed to understand and implement hotel inventory distribution and revenue management tactics. The course will cover revenue management, electronic distribution, online marketing, Search Engine Optimization (SEO), online content management, and inventory management. The course will examine the role revenue management and electronic distribution play in hotel marketing and revenue generation. These disciplines are the primary engines for generating revenue, maintaining customer loyalty programs, and marketing to consumers. Through industry partnerships the course will incorporate state of the art software systems in combination with hotel market dynamics to reinforce theoretical understanding with practical real world applications. Teams will be formed to develop world hotel marketing and revenue management simulations. Each team will be assigned one hotel from JDV Hotel Management portfolio and implement promotions and yield strategies to address actual market conditions. Each team will need to share one laptop in class.
• Restricted to Hospitality Industry Mgmt Majors;

BUS  491 - Honors: Legal (4)

Survey of Alternative Dispute Resolution, Collections, Jurisdiction, Civil Procedure, Product Liability, Intellectual Property, Cyberspace Law, Constitutional Law, Torts, Crimes, Real, Personal, and Community Property, Consumer and Environmental Law, Landlord/Tenant Law, plus an extensive review of Contracts, using case study method, including numerous writing and presentation exercises.
Prerequisites: and (RCOM 110 or RHET 206 or RHET 295 )
Restrictions exclude Freshman, and Sophomore classes; • Restricted to Honors (Business);

BUS  492 - Honors: Marketing Principles (4)

This course introduces fundamental marketing concepts and demonstrates their application to a wide range of settings. Topics include market and competitive analysis, strategy models, market segmentation and targeting, product positioning, brand and product management, pricing issues, services marketing, digital marketing, advertising and promotion campaigns and channels of distribution.
Prerequisites: (BUS 204 or BUS 294 ) and (RHET 206 or RHET 295 or RHET 106 or RHET 106N or RHET 110 or RHET 110N or RHET 120 or RHET 130 or RHET 131 or RHET 195 or RHET 250 or RHET 310 or RHET 125 or RHET 126 or SII 120 )
• Restricted to Honors (Business);

BUS  494 - Honors: Management and Organizational Dynamics (Service Learning) (4)

An introduction to the management process and examination of organizational behavior from a social science and behavioral perspective. Focus on understanding and analyzing individual and group behavior in organizations and how leaders implement strategy to impact people, policy and organizational culture. Students will learn to integrate theory and concepts with current business practices and management issues. Students will participate in a Service Learning Project, doing field work in a non-profit organization, applying the skills covered in the course.
Prerequisites: or RHET 126 or RHET 206 or RHET 295 ) and BUS 201
• Restricted to Honors (Business);

BUS  495 - Honors: Finance (4)

An honors introductory course in finance. Core topics covered include: time value of money, relationship between risk and return, financial environment, financial statements, stock and bond valuation, capital budgeting, and advanced concepts related to current topics in financial markets.
Prerequisites: (ECON 101 or ECON 111 ) and (ECON 102 or ECON 112 ) and MATH 106 and BUS 201
• Restricted to Honors (Business);

BUS  496 - Honors Capstone (4)

Integrates core business knowledge in a culminating senior experience. Specifically the course focuses on `strategy¿ and managing performance to create successful organizations. Organizational change processes and the decision maker/leaders role in managing change is explored. Through case analysis, two comprehensive strategy simulations (computerized and experiential) and a semester long corporate consulting project, students develop skill sets in business strategy and analysis; hone critical thinking abilities; and, increase awareness of factors affecting strategy formulation and implementation to positively impact organizations in a business environment.
Prerequisites: (BUS 301 or BUS 401 ) and (BUS 302 or BUS 492 ) and (BUS 304 or BUS 494 ) and (BUS 305 or concurrent BUS 495 ) and (concurrent BUS 308 or concurrent BUS 498 ) and (RCOM 220 or RCOM 120 or RCOM 131 or RCOM 250 or RCOM 310 or RCOM 126 or RHET 126 or RHET 195 or SII 120 or RHET 120 or RHET 131 or RHET 250 or RHET 310 or RHET 140 or RCOM 140 or RHET 195 )
• Restricted to Honors (Business);

BUS  498 - Honors: Systems in Organizations (4)

Develops skills in analyzing and improving business systems in order to create value for the `customer.' Topics include: work system and business process analysis, performance measures, lean production, operations management tools and issues, quality control, information model development, information flows, and use of IT and enterprise systems.
Prerequisites: MATH 106 and BUS 201 and BUS 202 and BUS 204
• Restricted to Honors (Business);

BUS  499 - Honors Cohort Program Special Topic: Management (2 - 4)

This course is a team taught practicum designed to develop skills in coaching and mentoring teams and individual team members. In addition to training in facilitating team collaboration, you will be applying your skills as a mentor to teams of freshman enrolled in the Freshman Launch Program in the School of Management. During the semester you will also receive coaching in facilitating collaboration by Dr. Vicki Milledge, Principal Consultant, Project:Synchro. Professor Peggy Takahashi will be your academic mentor during the semester.
Prerequisites: BUS 495
College restricted to Sch of Bus and Prof Studies and Sch of Bus and Prof Studies. ;

MILS  100 - Physical Fitness Leadership Lab (1)

Physical Fitness Leadership Lab is a one credit-hour lab consisting of physical fitness training, discussions, and assessments of leadership. This course develops physical fitness leadership skills and gives cadets practical experience in becoming proficient in individual and group physical fitness activities. Students will develop physical strength, endurance and flexibility, and learn to lead exercise sessions to gain confidence in front of groups. This course is open to all USF students. If a student is contracted in the ROTC program, this course is mandatory and is taken concurrently with Military Science lecture courses.

MILS  101 - Leadership and Personal Development (3)

The purpose of the MILS 101 course is to introduce cadets to issues and competencies that are central to a commissioned officer's responsibilities. These initial lessons establish a framework for understanding officership, leadership, and Army values. Additionally, the semester addresses "life skills", including fitness and time management. This course is designed to support recruiting and retention of cadets by giving them accurate insight into the Army Profession and the officer's role within the Army.

MILS  102 - Introduction to Tactical Leadership (3)

The MILS 102 course expands upon the fundamentals introduced in the previous term by focusing on communications, leadership and problem solving. "Life skills" lessons in this semester include: problem solving, goal setting, interpersonal communication skills and assertiveness skills. The MILS 102 course continues to support recruiting and retention of cadets by providing them with interesting lessons yielding immediately useful skills. The course also gives accurate information about life in the Army, including the organization of the Army, employment benefits, and work experiences of junior officers.

MILS  201 - Innovative Team Leadership (3)

The first semester of the MILS II year is designed to develop within cadets knowledge of self, self-confidence, and individual leadership skills. Through experiential learning activities, cadets develop problem solving and critical thinking skills, and apply communication, feedback and conflict resolution skills.

MILS  202 - Foundations of Tactical Leadership (3)

The purpose of year two is to work from the same or similar learning objectives - developed as part of years one, three and four - but to provide direct experience. The subject is leadership; so the curriculum necessarily involves understanding how to build teams, how to influence, how to communicate, how and when to make decisions, how to engage in creative problem-solving, and how to plan and organize. The curriculum also focuses on building character. Where years one, three and four focus on mastering definitions, concepts, ideas and principles, year two focuses on direct, physical experiences. Year two centers on giving cadets the opportunity to apply, practice, and experience leadership principles. Cadets are asked to reflect upon their actions and those of others.

MILS  301 - Adaptive Tactical Leadership (4)

MILS 301 challenges cadets to study, practice, and evaluate adaptive leadership skills as they are presented with the demands of the ROTC Leader Development Assessment Course (LDAC). Challenging scenarios related to small unit tactical operations are used to develop self awareness and critical thinking skills. Cadets receive systematic and specific feedback on their leadership abilities. Cadets begin to analyze and evaluate their own leadership values, attributes, skills, and actions. Primary attention is given to preparation for LDAC and the development of leadership qualities.
• Restricted to Graduate (Masters), Junior, and Senior classes;

MILS  302 - Leadership in Changing Environments (4)

MILS 302 uses increasingly intense situational leadership challenges to build cadet awareness and skills in leading small units. Skills in decision-making, persuading and motivating team members when under fire are explored, evaluated, and developed. Aspects of military operations are reviewed as a means of preparing for the ROTC Leader Development and Assessment Course (LDAC). Cadets are expected to apply basic principles of the Law of Land Warfare, Army training, and motivation to troop leading procedures. Emphasis is also placed on conducting military briefings and developing proficiency in Garrison operation orders. MILS 302 cadets are evaluated on what they know and do as leaders.
Prerequisites: MILS 301 with a minimum grade of C
• Restricted to Graduate (Masters), Junior, and Senior classes;

MILS  398 - Directed Study (1 - 4)

By special arrangement.

MILS  401 - Developing Adaptive Leaders (4)

MILS 401 develops cadet proficiency in planning, executing, and assessing complex operations, functioning as a member of a staff, and providing leadership performance feedback to subordinates. Cadets are given situational opportunities to assess risk, make ethical decisions, and provide coaching to fellow ROTC cadets. Cadets are challenged to analyze, evaluate, and instruct younger cadets. Both their classroom and battalion leadership experiences are designed to prepare them for their first unit assignment. Cadets identify responsibilities of key staff, coordinate staff roles, and use situational opportunities to teach, train, and develop subordinates.
Prerequisites: MILS 301 with a minimum grade of C and MILS 302 with a minimum grade of C
• Restricted to Graduate (Masters), Junior, and Senior classes;

MILS  402 - Leadership in a Complex World (4)

MILS 402 explores the dynamics of leading in the complex situations of current military operations. Cadets examine differences in customs and courtesies, military law, principles of war, and rules of engagement in the face of international terrorism. Aspects of interacting with non-government organizations, civilians on the battlefield, and host nation support are examined and evaluated. Significant emphasis is placed on preparing cadets for their first unit assignment. Case studies, scenarios, and "What Now, Lieutenant?" exercises are used to prepare cadets to face the complex ethical and practical demands of leading as commissioned officers in the United States Army.
Prerequisites: MILS 301 with a minimum grade of C and MILS 302 with a minimum grade of C and MILS 401 with a minimum grade of C
• Restricted to Graduate (Masters), Junior, and Senior classes;

MSFA  61 - USBCC Integrated Skills (0)

Focus is on integration of the basic English skills of grammar, reading, vocabulary, and writing.
• Restricted to Financial Analysis Majors;

MSFA  62 - USBCC Communication Skills (0)

Focus is on listening and speaking skills in daily situations and academic settings.
• Restricted to Financial Analysis Majors;