Evaluation of the impact of late capitalism on the production, promotion, regulation, distribution, and consumption of sport goods, services, and experiences. Focus on the new economy of themed entertainment, the changing geography of human capital, the landscape of postindustrial urban spaces, consolidation in the international marketplace, the mass customization of information, the value of branded spectacle, the impact of networked local/global technologies, and the formation of lifestyle identities. The role of ethics in culture and the marketplace.
Development of critical thinking skills necessary for success in the professional workplace. Specific examples in the sport industry and a survey of the sport marketplace will be examined. Among the skills to be analyzed and developed: effective communication; decision making; work environment analysis; political awareness; goal setting and risk taking. Exploratory research regarding opportunities in the sport industry. Case studies from professional and collegiate sports, fitness and sport marketing industries will also be included. The role of ethics in leadership.
Foundations of the legal system and legal research. State, federal, and organizational regulation specific to sport. Focus on contract law, tort liability and negligence, constitutional law and discrimination, antitrust law, agency law, labor law, and collective bargaining. Skills focus on contract development, dispute resolution, management of risk. The role of ethics in law.
Analysis of supply and demand, market equilibrium, price and quantity as they pertain to sport. Market structure of sport leagues and study of competitive balance, revenue sharing, and salary caps. Techniques of economic impact and feasibility studies, valuation of sport assets, and financial analysis. Reasons for and methods of government sport venue financing. The role of ethics in sport economics and finance.
Principles and techniques of business research including development of research objectives, theories, hypotheses, review of existing research, methodologies, and data analysis. The course will also cover survey design, descriptive techniques, primary and secondary data collection, statistical analysis, hpothesis testing, report writiing, and the role of ethics in business research.
Strategic management and human resources. Understanding the value chain, competitive forces that affect a firm, factors that affect each force, strategic choices including low-cost leader and differentiated products, methods to achieve each strategic choice. Also, understanding groups and teams, negotiation, resource allocation, governance, recruitment of employees, training and development, employee motivation and compensation. The role of ethics in management and human resources.
Financial statement analysis and business plan development. Principles of budgeting including types, designs, for-profit, and non-profit. Applied budgeting for events, facilities, professional, university, and recreation. Cost-profit-volume analysis and breakeven analysis. Pro and collegiate sports accounting techniques including transfer pricing and depreciation. The role of ethics in accounting.
Professional experience through practicum or internship in sport industry. Positions in professional sports, intercollegiate sports, health and fitness clubs, arenas and stadia, sport marketing and management firms, and other sport entities. Directed and evaluated by a faculty member with supervision of an on-site professional. Students complete an analysis paper, and oral summary presentation.
This course offers a comprehensive understanding of business development and the sales process in the sport industry. Beginning with a fundamental overview of business development and sales theory and strategy, the course then provides sport specific insight into negotiation in the sport sponsorship process as well as ticket sales department structure, techniques, and strategies.
Foundations of consumer behavior and sport marketing planning. Design and implementation of marketing plans. The integration of product, pricing, promotion, distribution, sales, sponsorship, advertising, and brand in the marketing of sport goods and services. Analysis of leagues, teams, events, properties, corporations, and manufacturers. The role of ethics in marketing.
Students propose, develop, and write a Master's Project demonstrating research skills and understanding of sport management. The goal of the master's project, whether a research paper or professional document (e.g., business or financial plan, market research report) is to apply the cumulative curricular experiences to the professional objectives of the student.
Application of research procedures for student project. Analysis of data for description and determination of causality using statistical techniques software. Market research and validation procedures. Interpretation of results.
Provides a sport-cultural immersion program in another country to learn about the global perspectives in sport management. Topics include: international sporting events, state-of-the art sport venues, sport business practices, sport policies, sport media and broadcasting rights, and sport management education.
Focus on key principles and techniques necessary for building a business around a brand in the sports industry, based upon the experiences of successful sports industry entrepreneurs. Students will develop a business plan for an enterprise offering a sports-related brand.
Focus on how to activate and evaluate sports sponsorships. Why do companies choose to sponsor in the first place? Which companies activate the best? How do these companies connect with consumers and leave a lasting impression? Do they see measurable returns?
Focus on Social Media in sports and how teams, athletes, organizations utilize social media to communicate, leverage, sell and monetize. We will examine strategies, best practices, case studies and tools used today to accomplish these goals.
Focus on strategic public relations and media relations initiatives and activities in professional and intercollegiate sports and related sports businesses. The course is structured as an interactive, hands-on experience with emphasis on practical application.
How is sport linked to other institutions of society? What role does sport play in transmitting values to youth? Is sport really a microcosm of society? Sport will be used as a vehicle for understanding culture patterns and social problems.
Learn about all of the aspects of marketing a professional sports franchise including marketing to fans, sponsors, suite holders, using direct media, social media, CRM, pricing, promotion, product, public relations.
A critical review of planning and evaluation theory applied to the practice of sport event management. Selected topics include critical planning techniques, the planning process, logistical requirements, risk management, contingency plans, facilitation skills, and event bids.
Three elective courses such as the following: fitness management, facilities management, public relations in sport, sales management and techniques, entrepreneurship, event management, applied market research or consulting project, sponsorship creation, management and valuation, college athletic administration, brand management.