The Communication
Studies Department views communicative behavior as central to human
activities, one of which is persuasion. If you're interests are in a
career in persuasion, our Minor in Advertising is designed to give you
the basic skills to pursue a career in advertising or related
businesses.
The
Minor in Advertising requires 20 credits (five courses) as follows:
- COMS - 340 Advertising Creative Strategy and Copy
- COMS - 341 Advertising Principles and Practice
- COMS - 342 Advertising Presentations
- COMS - 343 Advertising Planning and Placement
- COMS - 496 Communication Studies Internship
Students
interested in Advertising are encouraged to enroll in the following
courses in Communication Studies as electives or as part of the major.
- COMS - 322 Advertising Public Relations Law and Ethics
- COMS - 332 Rhetorical Criticism
- COMS - 334 Rhetoric and Citizenship
- COMS - 336 Rhetoric of Law
- COMS - 358 Persuasion and Social Influence
