Your Bachelor of
Arts degree will prepare you to become an advertising professional
through courses in both Advertising and in Communication Studies - and
in order to prepare you to be a more complete professional in the early
21st century - you'll also study Computer Science and/or Design.
Requirements
Foundations (16 credits required)
- ADVT - 341 Advertising Principles and Practice
- COMS - 202 Rhetoric and the Public Sphere
Plus a combination of 8 credits from either Art or Computer Studies:
- ART - 155 Visual Communication and
- ART - 205 Typography OR
- CS - 107 Computing, robots, and the Web and
- CS - 151 Spreadsheet Analysis: Introductory
Plus your option of
- CS - 171 Web Design and Development OR
- CS - 177 Web 2.0: Blogs, Wikis, Maps and Apps
Advanced Area Studies (24 credits required)
Once your foundations are complete, choose any six of:
- CS - 131 Creating Images: Photoshop I, PLUS
- CS - 182 Animation with Flash
- ADVT - 322 Advertising/Public Relations Law and Ethics
- ADVT - 340 Advertising Creative Strategy and Copy
- ADVT - 343 Advertising Planning and Placement
- ADVT - 342 Advertising Presentations (may be repeated for credit)
- COMS - 358 Persuasion and Social Influence
- BUS - 302 Marketing Management
- BUS - 392 Producing and Selling
- BUS - 363 Consumer Behavior
- COMS - 496 Internship (may be repeated for credit)
