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Interdisciplinary Major in Advertising

Your Bachelor of Arts degree will prepare you to become an advertising professional through courses in both Advertising and in Communication Studies - and in order to prepare you to be a more complete professional in the early 21st century - you'll also study Computer Science and/or Design.

Requirements

Foundations (16 credits required)

  • ADVT - 341 Advertising Principles and Practice
  • COMS - 202 Rhetoric and the Public Sphere  OR
  • RHET - 216 Writing for Advertising
Plus a combination of 8 credits from either Art or Computer Studies:
  • ART - 155 Visual Communication AND
  • ART - 205 Typography OR
  • CS - 107 Computing, Robots, and the Web AND
  • CS - 151  Spreadsheet Computing AND
  • CS - 171 Web Design and Development

Advanced Area Studies (24 credits required)

Once your foundations are complete, choose any six of:
  • CS - 131  Creating Images: Photoshop I, PLUS
  • CS - 182 Animation with Flash 
  • ADVT - 340 Advertising Creative Strategy and Copy
  • ADVT - 343 Advertising Planning and Placement
  • ADVT - 342 Advertising Presentations (may be repeated for credit)
  • ADVT - 344 Advertising and Social Media
  • ADVT - 496 Advertising Internship
  • COMS - 322 Advertising/Public Relations Law and Ethics
  • COMS - 358 Persuasion and Social Influence
  • BUS - 302 Marketing Management
  • BUS - 363 Consumer Behavior
  • RHET - 323 Rhetoric and Popular Culture

Learning Outcomes


Students will demonstrate an understanding the concepts used in the art of communication.

Students will demonstrate the ability to select, collect and analyze data

Students will identify and assess the social context for their messages and tailor their messages to specific audiences.

Students will craft effective messages.

Students will implement communicative strategies that address social injustices with the same fervor as those in the marketplace.