This course provides a practical understanding of the ad-making process with emphasis on a strategic approach to copywriting. Students learn to create effective communication strategies for specific audiences with the goal of forming or changing opinions and attitudes. Offered every Fall. Prerequisite: COMS - 202.
This course surveys advertising as communication and examines its place in a free society where corporate rhetoric best serves the community when ethically sound. Areas covered: history, the modern marketplace, societal effects, best practices, creativity, communication, ad placement and critical evaluation.
Offers a practical understanding of the communication dynamics of an advertising agency. Students create, write and present a comprehensive campaign for a real-world client, then enter their campaigns in the National Student Advertising Competition, where professionals in the advertising industry evaluate and provide valuable feedback on their work. Offered every Spring. Prerequisite: ADVT - 341.
This course studies the placement of advertising as "communication," rather than merely creating "exposure" to a message as it relates to the advertising/marketing process. Topic areas covered include: terminology, research and analysis, resources and evaluation of placement as to ethics, audience and message. Prerequisite: ADVT - 341.
Advertising is commonly known as the art of persuasive communication, not a force for social justice. However, a growing number of communications professionals, especially those representing nonprofit organizations and government agencies, are using a process known as social marketing to encourage behavior change that benefits society. This course will examine how the tools and concepts of commercial marketing – which encourages consumers to choose iPod over other MP3 players, Target over Kmart, or Levi’s over Wrangler – can be used to influence behaviors such as using alternative transportation, practicing safe sex or getting out the vote. Prerequisite: ADVT 341.
Field experience in a setting that relates communication study to the student's professional goals. Students may count no more than four (4) credits of Internship credit toward the major. Offered every semester. Prerequisite: completion of 12 credits of Professional Development coursework in Communication Studies or ADVT 341.