The Student Experience
The Sport Management Master's Program has been designed to provide an integrated student experience to a diverse group with wide-ranging professional responsibilities and interests. Each entering class of The Master's Program offers a richness in the multifaceted and complementary backgrounds of its students.
Students in The Master's Program come from a diverse background of undergraduate and professional experiences. Each class of approximately 35 students begins and completes The Master's Program as a "cohort" or learning community that functions as a support network.
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Professional Backgrounds
Students come to The Master's Program with a wide variety of professional and work experiences. While some students are currently employed in the sport industry, others come from professional or business backgrounds in other sectors. Included in the student mix are managers with professional sports teams, intercollegiate athletics programs, corporate marketing/sponsorship firms, fitness and health clubs, and corporate wellness and fitness programs. We also see coaches and administrators in youth and scholastic sports programs in The Master's Program. Other students bring professional backgrounds in financial management, law, marketing and sales, teaching, social service and other areas.
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A sample of Master's Project titles submitted by students include:
- Rationalizing NBA Performance Statistics: Quantifying Winning Percentage, Offense and Defense
- Sponsor Placement in Televised Sporting Events
- Factors Influencing Sport-Specific Camp Enrollment
- Our National Obsession: An Examination of Sport, Nationalism and Globalization in South Australia
- Understanding Sport Philanthropic Partnerships: An Exploration of the Oakland Raiders Teaming Up with Toys For Tots
- Understanding the Sport Sponsorship Process: A Japanese Corporate Perspective
- Division I-A Athletic Directors' Perceptions of the Academic Component of the Champs/Life Skills Program
- Influences Contributing to Childhood Obesity in the Pacific Northwest
- MMA: The Ultimate Fighting Perception
- Do the Six Pro Teams in the Bay Area Compete for Fans?
- Membership Attraction and Retention Factors in the Contemporary Fitness Center
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