Sport Management Graduate Program
Faculty & Administration
A distinguished team of professional and academic leaders teaches in the Sport Management Master's Program. The diversity and experience of the industry leaders from across California sets a standard of national excellence for the faculty group at the University of San Francisco. The faculty includes collegiate athletic directors, health and fitness executives, marketing and public relations specialists, sports attorneys, facilities consultants and internationally recognized scholars.

Joe M. Azzolina
M.Ed., Temple University
Mr. Azzolina teaches the Game Presentation and Entertainment elective course in Northern California. He is currently Executive Director of Events and Promotions for the Golden State Warriors. He assisted in hosting the 2000 NBA All Star Game in Oakland. He has also worked with BASOC to bid for the 2012 Olympic Games and worked with the Lithuanian basketball team during their bronze medal run in Atlanta.

Jack Bair
JD, Yale Law School
Mr. Bair teaches in the area of legal issues in sports and fitness management. Mr. Bair is Senior Vice President and General Counsel for the San Francisco Giants. In that role, Mr. Bair oversees the team's legal matters and manages its relations with governmental entities. Mr. Bair was a key strategist and architect of the Giants plans to build a new ballpark in San Francisco. Prior to joining the Giants, Mr. Bair was a Deputy City Attorney for the city and county of San Francisco and practiced law with Farella, Braun & Martel.

Dan Barrett
M.B.A., University of Southern California
Mr. Barrett has over 16 years experience and has worked on over 400 sports industry projects. In 2000, he founded Barrett Sports Group, LLC, a boutique consulting firm specializing in sports business issues. Prior to forming Barrett Sports Group, LLC, Mr. Barrett was the Managing Director for the Western Region Sports & Entertainment Investment Banking Division of A.G. Edwards & Sons, Inc. and prior to that was the leader of the Western Region Hospitality, Sports & Leisure Consulting Practice (a division of the Real Estate Consulting Practice) for Deloitte & Touche LLP. He has served as a sports industry expert witness and has been a guest lecturer at several universities. Sample clients/projects include: San Francisco Giants; PETCO Park (San Diego Padres Ballpark); Toronto Blue Jays; New Orleans Hornets; Denver Broncos; and, American Airlines Center (Dallas Mavericks/Dallas Stars), among others. Mr. Barrett teaches the Business of Sport elective in Southern California.

Keir J. Beadling
J.D., Case Western Reserve University School of Law
Mr. Beadling is the founder and CEO of Evolve Sports, LLC where he has managed the careers of athletes at the pinnacle of their sports careers. He is also the co-founder and Managing Partner of Mavericks Surf Ventures, LLC, where he has transformed an elusive, regional surfing event into an international media property. Mr. Beadling is a self-confessed "Recovering Litigator" and practiced large firm law for eights years in Boston and San Francisco. He received his B.A. in History from Duke University and his J.D. from Case Western Reserve University School of Law. Mr. Beadling is teaching the Entrepreneurial Brand Building in Sports course in San Francisco.

Jeff Berman
M.B.A., Georgetown University
Jeff Berman has a distinguished career in sports marketing and management and in technology management and business development.  He is currently Vice President of Business Development for TicketMaster.  He has previously been Vice President of Stub Hub, Inc., helping to generate its sponsorships leading to its quick growth and sale to eBay for $350 million.  He also created the virtualstockexchange.com web-based portfolio simulator.  Prior to that, Jeff worked for Michael Jordan as a sports marketer.  Jeff holds an MBA from Georgetown University.

Dennis Bickmeier
M.A., Ohio University
Mr. Bickmeier teaches the Public Relations and Master's Project Sport Management courses in Southern California. Dennis is the Vice President of Consumer Sales and Marketing at the Michigan International Speedway. Previously, Dennis was the Director of Public Relations at the California Speedway where he was responsible for public relations planning and execution for a variety of motorsports events, including two NASCAR NEXTEL Cup Series races, the largest attended sporting events in the state. Before joining the California Speedway, Dennis served as the Manager of Community Relations for Anaheim Sports Inc., a subsidiary of the Walt Disney Corp.

Rich Campbell
Ph.D., University of Oregon
Dr. Campbell has taught Sport Business courses at the University of Oregon, St. Bonaventure University and CSU, Bakersfield. He is currently a member of the Marketing faculty at Sonoma State University. Rich also graduated with his Master's in Sport Management from the University of San Francisco in 1996. His research focuses on fan behavior and sponsorship evaluation. He teaches the Applied Business Research course in San Francisco.

Richard Cellini
Ph.D., University of New Mexico
Dr. Cellini teaches the Leadership and Critical Thinking course at both campuses. He also serves as the Internship professor for The Master's Program. In addition to his work with the University, Dr. Cellini is also a play-by-play announcer. He has broadcast for ABC's college football, FOX's NFL Europe and Pac-10 basketball on Fox Sports Net.

J. Andrew Choi
Ph.D., University of Northern Colorado
Dr. Choi is an Assistant Professor at USF and teaches Sport Marketing and Business Research Methods at both campuses. Prior to coming back to the US to pursue his doctorate in Sport Management, Dr. Choi worked professionally for over 10 years in Asia. His previous posts include Regional Apparel Marketing Director for Nike Asia-Pacific Headquarters in Hong Kong and Brand Manager at the Coca-Cola Korea Company. As an entrepreneur, Dr. Choi founded Hoochoo Enov8, a sport marketing consulting firm whose clients have included Mercedes-Benz, Budweiser, LaCoste, and POSCO. He is also the founder of Hoochoo.com, a pioneering sport webzine in South Korea. Dr. Choi's research interests are sport sponsorship, brand management, and multicultural sport marketing. He publishes articles regularly in academic and industry journals, as well as in highly-regarded Korean print media.

Andy Dallin
B.A., Stanford University
Mr. Dallin brings 20 years experience in the sports business and corporate consulting fields. He has led projects at all levels of sports and entertainment, including major (NBA Memphis Grizzlies), minor (AAA baseball Sacramento River Cats), and amateur (NCAA Pete Newell Challenge). Additionally, his corporate consulting work has provided him the opportunity to support sponsorship initiatives at the American Automobile Association, PeopleSoft, Jelly Belly, the San Francisco Chronicle and BlueShield of California. As a former Director of Sales & Marketing for both major and minor league teams, he brings a unique, hands-on perspective to client work. Mr. Dallin will teach the Sports and Sponsorship Marketing elective course in Northern California.

Tom Davis
M.S., Purdue University
Tom Davis has nearly 20 years of experience in sports marketing and management.  He is currently the General Manager of ISP Sports' UCLA property.  He is responsible for all of UCLA Athletics sponsorship and television rights.  Previously, he has worked at DirecTV, Southern Illinois University, Marquette University in sports marketing.  He holds a Masters degree in Sports Management from Purdue University.

Shana Daum
M.A., University of San Francisco
Ms. Daum teaches the Strategic Communications and Public Relations elective course in Northern California. She is the Director of Public Affairs and Community Relations for the San Francisco Giants and is primarily responsible for the public relations and media programs for the Giants and Pacific Bell Park. Prior to joining the Giants, Ms. Daum worked for the Golden State Warriors, San Jose Lasers of the American Basketball League and the San Francisco Spiders hockey team, as director of media and public relations. She has served as Senior Account Executive with Kearns & West Inc., a public affairs firm in San Francisco.

Jarrod J. Dillon
M.B.A., Sonoma State University
Mr. Dillon has guest lectured in undergraduate & graduate business and sports business classes for Sonoma State University, Dominican University of California, Cal State Bakersfield University & the University of Oregon. In 2004 his case study of an independent minor league baseball organization was published for use in college business courses. Mr. Dillon currently serves as the Director of Ticket Sales for the Oakland Raiders. Overseeing a team of ten Sales Representatives, as well as assisting in managing a team of seven Service Representatives, Mr. Dillon handles the daily training, coaching and strategizing of an effective Ticket Sales & Service Department. He had previously served as the Special Events Manager for the San Francisco Giants. In this position he oversaw all aspects of the Giants Special Events & Fundraising programs. Mr. Dillon has also worked as a Sales Executive for the San Francisco Giants handling Luxury Suite, Group and Season Ticket sales and as the Director of Group Sales with the Sonoma County Crushers of the Independent Western Baseball League.

Anthony Dittmann
B.A., San Diego State University
Anthony Dittmann received his BA in Communications from San Diego State University in 1997 and worked for the San Diego Chargers for one year after graduation. Mr. Dittmann is presently the Director of Venue Operations for ESPN Productions, Inc. and has been designing and producing events for ESPN on a fulltime basis for the last eight years. Events include all domestic based X Games (Winter and Summer), The ESPY Awards and other ESPN-owned events including the recent Impossible Jump in Las Vegas. Mr. Dittmann has vast event experience from the evolution and sheer magnitude of the X Games as it has blossomed into an international phenomenon with more than 5 events a year occurring overseas in cities such as Rio de Janeiro and Dubai. The X Games has received a National Gala Award for Best Achievement in Logistics and several Sports Emmy Awards. Mr. Dittmann is also an Adjunct Professor at the California State University, Long Beach Sport Management Graduate Program.

Ben Drew
B.A., Occidental College
Mr. Drew teaches the Strategic Communication and Public Relations course in Northern California. Mr. Drew is a Communications Consultant, specializing in media relations, crisis communications and issues management. Prior to becoming a consultant, Mr. Drew was Vice President of Public Affairs for GCI Group, a worldwide public relations firm. His clients have included Nike, Chevron Texaco, Starbucks and the Coca-Cola Company. For Coca-Cola, he provided strategic counsel during the development of the Coca-Cola Fan Lot at Pacific Bell Park. Mr. Drew has led seminars on crisis communications for the University of California, Berkeley extension program. He also coaches high school basketball and baseball.

Roy Englebrecht
M.A., Northeastern Oklahoma State University
Roy Englebrecht is owner of Roy Englebrecht Promotions, California's third largest boxing promotions company. He created Fight Promoter University in early 2006 for people interested in becoming boxing promoters. Mr. Englebrecht is a minority owner in the recently purchased NBA D-League franchise for Anaheim, California. Englebrecht has been involved with minor league sports for the past 20 years, as a team owner and a member of the Board of Directors, of the California League Class A Rancho Cucamonga Quakes baseball team, and the Arena Football League Anaheim Piranhas. He also owns Sportscaster Camps of America, the leading sports broadcasting training school in America, now in its 22nd year, with over 2,200 sportscaster alumni. Prior to the formation of Roy Englebrecht Promotions in 1981, Roy spent seven years as Director of Promotions for the Los Angles Lakers, Los Angeles Kings, and all Forum events.

Charles Faas
B.B.A., Siena College
Mr. Faas teaches the Accounting & Budgeting course. Mr. Faas is in his sixth year with Silicon Valley Sports (SVSE) and Entertainment as Executive Vice President and Chief Financial Officer. Charlie currently oversees all financial accounting and business operations of the San Jose Sharks (NHL), Worcester Sharks (AHL), and H.P. Pavilion at San Jose (concerts, family shows, and other events). He also is responsible for overseeing the financial matters SVSE Merchandise & Publishing, SAP Open (Tennis), SharksIce Skating/Hockey facilities in San Jose, Oakland and Fremont. he is also responsible for SVSE's China initiatives (Chinese National Hockey Team and the China Sharks). Prior to joining the Sharks, Charlie has spent 20 years in various financial management positions with IBM, Cadence Design Systems and Pharsight. He is active on two non-profit Boards; the San Jose Sports Authority (sports marketing arm for the City of San Jose) and San Jose After School AllStars (founding San Jose Board Chairman for Arnold Schwarzenegger's national foundation). Charlie has also completed the Executive Education program at UCLA's Anderson School.

Stan Fasci
Ed.D., University of San Diego
Dr. Fasci is the Director of Administration for the Sport Management Master's Program at the University of San Francisco's Northern and Southern California Programs. He has served in administrative positions at University of San Diego, Boston College, St. Louis University, and Regis University. Stan is beginning his 12th year at USF and prior to joining the Sport Management Program he served as the Senior Associate Director for Graduate Admissions at the University. Stan is an active member of the National Association of Graduate Admission Professionals, and has served on its Board. He currently serves on the organization's marketing committee.

Debra Gore-Mann
M.B.A, Stanford University
Ms. Gore-Mann teaches the Strategic Management course in Northern California. She recently joined the University of San Francisco as the Athletic Director, making her the first female Director of Athletics at USF. Prior to joining USF, she was the Senior Associate Athletic Director and Senior Women's Administrator at Stanford University. She played a key role in the Stanford Athletics program winning an unprecedented 12 consecutive Sports Academy Director's Cups. Ms. Gore-Mann also worked in the corporate sector for Bechtel Enterprises, Inc, Morgan Stanley & Co and Raychem Corp and served as a Broadcaster on various college and professional games for ESPN, Prime Ticket, BET Sports and Fox Sports Net.

Rob Halvaks
M.A., Ohio University
Mr. Halvaks teaches the Management and Organizational Leadership course in Southern California. He is Senior Associate Commissioner of the Big West Conference where his management duties include overseeing Big West Properties, the conference's Corporate Partners Program, championship event assets, and licensed products. Prior to joining the Big West, Mr. Halvaks served as Associate Executive Director of the Orange County Sports Association and Senior Associate Athletic Director at the University of California, Irvine.

Kimberlie Harmon
M.B.A., University of California, Berkeley
Ms. Harmon teaches that Foundations of Sport Business Research course in Southern California. She is the founder of the marketing research company, Listen Research. Her business experience spans a multitude of industries including high-tech, retail, consumer packaged goods, gaming and entertainment, consumer electronics, as well as computer hardware and software. Before starting Listen Research, Kim was with Electronic Arts and EA.com where she directed the internal marketing research function. She has also worked as the Director of Custom Research for the R.L. Polk Company where she moderated countless focus groups and one-on-one interviews to help national manufacturers and software publishers to bring new products to market.

Jeremy Howell
Ph.D., University of Illinois, Champaign-Urbana
Dr. Howell is an Associate Professor for the Sport Management Program and Chair of Exercise and Sport Science at USF. Dr. Howell teaches the Sport Culture and Commerce course at both campuses. He publishes widely on the effects of late capitalism on sport production, promotion and consumption practices, presenting his findings at major national and international conferences. Dr. Howell has extensive community and industry experience and serves as an advisor to a number of national and local organizations including Western Athletic Clubs Inc, Brian Boitano's Youth Skate Foundation, The Joy of Sports Foundation, and Senior Assisted Living, Inc. He is also on the editorial board of the Journal of Sport & Social Issues.

Ilisa Kessler
M.A., University of San Francisco
Ilisa Kessler has over 6 years experience in sport event management coupled with an additional 9 years of business management experience in broadcast and radio. Currently, Ilisa is the News Business Operations Manager for ABC7 KGO-TV. In a male-dominated field, Ilisa has played a key role in event management at over 10 venues: Director of Operations, San Jose CyberRays (2001-2003), Director of Event Operations, Silicon Valley Football Classic (UCLA vs. Fresno State), and Bay Area staff and accreditation manager for the 1999 Women's World Cup. Ilisa has also been involved at various levels of event management for Stanford Athletics, Spartan Stadium, and the Modern Pentathlon World Championships.

Joann Klonowski
Ms. Klonowski is one of the top female executives in sports marketing and event management with more than 30 years of experience in the sports and entertainment industries. A versatile leader with an extensive background in sports franchises and event management, Klonowski has held executive positions in baseball, football, hockey, basketball, rugby, World Cup Soccer, and the Paralympic Games, generating over $100 million in combined revenue during the last decade alone.

Adam Lippard
M.A., Ohio University, School of Sports Administration and Facility Management
Mr. Lippard teaches Sports Marketing in Northern California. He is currently the Vice President at GMR Marketing and is responsible for the Visa U.S.A. Event and Sponsorship Marketing account in San Francisco. In 10-years in the sports marketing industry, Mr. Lippard has worked on all sides of the business, for teams (Orlando Magic, Miracle and Solar Bears), facilities (RDV Sportsplex), for a sports/entertainment internet ventures (ultimatebid.com, eBay) and for a global sports sponsor (Visa).

Jeff Marks
M.B.A., University of Southern California
Jeff Marks is a senior marketing executive with over 10 years consulting experience with Fortune 500 companies, sports leagues, venues, municipalities, start-up organizations, and private investors.  He is currently COO of Premier Partnerships, LLC (a mid-sized sports marketing agency), having just moved into that position from The Sports Business Group.  Jeff specializes in the strategy, design, and implementation of marketing programs for clients in a variety of industries. Other specialty areas include: Strategic Planning, Sales Management and Organizational Effectiveness, Business Plan and Feasibility Analysis, Market Research, Creative Services, Public Relations, and Communication Strategy.  Jeff has also authored several industry specific market research studies that have been published in various newspapers and journals.  Jeff has an MBA from the Marshall School of Business at USC.

Brent Mater
B.A., California State University of Fullerton
Mr. Mater is currently the Director of Operations for the Honda Center. His tenure with the Honda Center (previously named )Arrowhead Pond began in 1997. His responsibilities include the day to day and event driven operational aspects of the building. Prior to coming to the the Honda Center, Mr. Mater served as the Director of Operations for the Rancho Cucamonga Quakes, a minor league team for the San Diego Padres.

Peter Mazur
B.A., Pace University
Mr. Mazur is Vice President of Finance for the Los Angeles Kings hockey team and associated minor league teams. He is the Senior Financial Executive at the team, reporting directly to the CFO of Anschutz Entertainment Group (AEG), which owns the team along with about a dozen sports teams, about twenty sports facilities, and nearly one thousand sports and entertainment events. Prior to his employment with the Kings, he worked as an Auditor and Tax Accountant with Coopers & Lybrand and Ernst & Young. Peter earned his Bachelor's degree in Accounting at Pace University and is a CPA.

Joe McCormack
B.S., Providence College
Mr. McCormack teaches the Accounting and Budgeting in Sport course at the Southern California campus. Joe is beginning his thirteenth season as Senior Vice President and Chief Financial Officer of the Los Angeles Lakers and the Los Angeles Sparks. Joe's duties include responsibility for financial and strategic planning, human resources, risk management, information technology and player related matters. In the past, Joe has been involved in many areas of the sports and entertainment industry, including professional boxing, professional soccer, professional tennis, professional roller hockey, professional volleyball, concerts, arena management, and Pay-Per-View events.

Cindy McHale
B.A., University of California, Los Angeles
Ms. McHale is currently the Event Development Manager for Macy's, where she secures partnerships and resources for Macy's signature events. Prior to joining Macy's, Cindy served as Corporate Sponsorship Manager for SFJAZZ, producer of the San Francisco Jazz Festival, Paralympic Promotions Manager for the Salt Lake 2002 Olympic and Paralympic Winter Games, Corporate Sponsorship Director for America True, Challenger to the America's Cup 2000 (First Co-Ed team to participate in the America's Cup and First team in history of the event to be led by a woman). Prior to that Cindy gained event experience at the Atlanta Committee for the Olympic Games, the W.B. Yeats Foundation in Atlanta, GA, World Cup USA 1994, and the Los Angeles Olympic Organizing Committee.

Scott McRoberts
M.A., University of San Francisco
Mr. McRoberts is a graduate of USF Sports Management Program and former commencement speaker. He is currently serving as Chief Operating Officer for the 2008 San Francisco International Children's Games, an event sanctioned by the IOC. He is also working part-time in event sponsorship and execution at Van Dillen Partners. Scott has also worked on various events; as assistant tournament manager for the SAP Open tennis tournament in San Jose the past four years, Director of Staffing for the 2007 NCAA March Madness West Regionals in San Jose and Tournament Director for the 2007 Bay Area Senior Games. Scott began his career as Executive Director of the San Francisco Junior Tennis League and as National Director of Chapter Relations for First Serve Inc. He has also served as guest lecturer/speaker at Universities in both North America and the UK and is currently working on a textbook with Brock University Professors on Event Management to be published November 2007.

Mark Nagel
Ed.D., University of Northern Colorado
Dr. Nagel is currently an Associate Professor in Sport and Entertainment Management at the University of South Carolina. He has previously taught a course in revenue development as well as the research methods course at USF. He is an active member of the North American Society for Sport Management, the Sport Marketing Association, and the Sport and Recreation Law Association. He has written articles for a variety of publications including Sport Marketing Quarterly, International Journal of Sport Management, Journal of the Legal Aspects of Sport, and The Sports Business Journal. Dr. Nagel's research interests are primarily focused in the areas of sport finance, sponsorship, and sport law. He was an assistant coach with the University of San Francisco's Womens' Basketball team from 1994-1997.

Peggy O'Leary
M.S., University of Southern California
Ms. O'Leary serves as the Senior Associate Director for the Southern California Sport Management Master's Program. Prior to joining USF, Peggy directed Strategic Initiatives at the University of Southern California's Marshall School of Business. She also served as the Special Assistant to the Dean of Admissions and Financial Aid at USC. Additionally, she taught home economics and physical education at the secondary level. Peggy is a volunteer for the Pasadena Tournament of Roses, and is a member of the USC Sports Business Association Advisory Board.

Tom Pellack
B.A., Ithaca College
Mr. Pellack teaches a course in Television Sports Marketing in San Francisco. He is currently the Vice President of Marketing and Creative Services for Comcast SportsNet Bay Area. Throughout his career he has held various production and marketing positions at NBC Sports, Madison Square Garden Network and ESPN. He has won 10 Sports Emmy awards and 4 PROMAX awards recognizing excellence in television marketing and promotion.

Daniel Rascher
Ph.D., Economics, University of California, Berkeley
Dr. Rascher is Associate Professor and Director of Academic Programs for the Sport Management Program at the University of San Francisco, where he has taught sports economics and finance, business research methods, and master's project. As President of SportsEconomics, and as Affiliate at LECG, LLC, his clients have included organizations involved in the NFL, MLB, NBA, NHL, MLS, PGA, NCAA, AHL, sports media, minor league baseball, Formula One racing, CART, Premier League Football, local sports commissions, and various government agencies. He specializes in economics, finance, and business research and more specifically in industrial organization, market research, antitrust, M&As, valuation, economic impact, feasibility research, damages analysis, strategy, and labor issues in the sports industry. Dr. Rascher serves on the editorial boards of the Journal of Sport Management, Sport Management Review, International Journal of Sport Finance, and the Journal of the Quantitative Analysis of Sports.

Marc Reeves
J.D./M.B.A., Tulane University
Mr. Reeves is an Account Director with IMG. Since joining IMG, Marc has worked on the development and implementation of strategic sports and entertainment marketing initiatives for Wells Fargo, McDonald's, Intel, Target, and Sega, among others. He is currently responsible for day-to-day management of the 24-Hour Fitness Account. In addition, he is closely involved with the growth and development of emerging business units of IMG, including IMG Action Sports. Marc's previous work experience includes the NFL Players Association, where he advised players and agents on salary cap and marketing issues, Beveridge & Diamond, P.C., assisting with professional athlete management and ProServ (now SFX Sports), where he worked in the Tennis Client Management division. While at Tulane, Marc was the Associate Editor-in-Chief of the Sports Lawyers Journal.

Richard Rogers
B.A., UC Santa Barbara, C.P.A. from California State University, Hayward
Mr. Rogers has spent over 25 years in the sports and business world in a variety of roles. Having started his career at Arthur Andersen & Co in their Small Business Audit and Consulting practice he moved into the world of professional sports with the NBA's Golden State Warriors. While at the Warriors he held the roles of Controller, V.P. of Finance and Sr. V.P. of Marketing and Broadcasting. After leaving the Warriors he became President of the expansion I.H.L. franchise San Francisco Spider hockey team and helped launch its inaugural season. He has also held the position of President/Chief Marketing Director of Oakland Football Marketing Association and Sports Sales Director at the local Fox affiliate, KTVU. His most recent role was as VP/GM of the San Francisco and Monterey markets for Comcast Spotlight, heading up all sales and operations of the spot commercial sales arm of Comcast Cable.

Bryan Srabian
B.S., Santa Clara University
Mr. Srabian is the Vice President of Marketing for the Sacramento River Cats. Previously, he was the Director of Marketing and Entertainment for the San Francisco Giants. He began his career with the Giants as an intern in the media relations department in 1995. His tenure with the Giants has taken him through the sponsorship, promotions, entertainment, and marketing departments. He has been involved with many key moments in Giants history, including the closing ceremonies of Candlestick Park, the Inaugural Opening of Pacific Bell Park (2000), and the 2002 World Series. Srabian was responsible for all of the entertainment at AT&T Park, and was part of the team bringing a high definition video board for the 2007 Season. He was also part of the team that was putting on the 2007 Major League All Star game held in San Francisco. Bryan teaches the Game Presentation and Entertainment in Sports elective.

Jim Taylor
Ph.D., University of Colorado
Dr. Taylor has worked with professional, world-class, junior, and age-group athletes in many sports for over 20 years. A former alpine ski racer who held a top-20 national ranking and competed internationally, Jim is a 2nd degree black belt and certified instructor in karate, a certified tennis coach, a marathon runner, and an Ironman triathlete. Jim is the author of eight books, has published over 400 articles in popular and professional publications, and has given more than 500 workshops and presentations throughout the North America and Europe.

Richard Walden
J.D., University of Texas, B.A., Texas Christian University
Mr. Walden teaches the Sport Law course at both campuses. He has been a member of the California State Bar since 1983 and is a partner in the law firm of Burris, Schoenberg & Walden in Los Angeles where his practice involves substantial transactional work and civil litigation, including sports, real estate and business matters. Prior to that, he was a partner in the law firm of Saphier, Rein & Walden. He is also the founder, Chief Executive Officer and General Counsel of the sports agency Dishon & Walden Associates, Inc. Although Dishon & Walden represents primarily professional ice hockey players, it has counted professional baseball and tennis players, boxers, and race car drivers among its clients.

Steve Webster
Steve Webster serves as President and CEO of CMPR (Crimson Marketing & Public Relations), an LLC specializing in the world of entertainment and sports. The company represents such clients as Pete Sampras, Sugar Ray Leonard, ESPN; Reveille & Mark Burnett Productions. Prior to forming CMPR, Webster held various executive positions at major Hollywood studios, including Universal Studios (Universal Television Group); Sony Pictures Entertainment (GSN-The Network for Games); and 20th Century Fox (Fox Sports Net). Webster began his career by working for the Charlotte Hornets NBA franchise in 1989 before moving to California in 1991. Having served as an adjunct professor in the Annenberg School at the University of Southern California for six years, Webster also currently serves on the Advisory Board of the Los Angeles Sports & Entertainment Commission (LASEC) and is a member of the Academy of Television Arts & Sciences (ATAS).

Staff
Mr. David Manning, Program Assistant for Northern California program, (415) 422-2678
Ms. Cheryl Brier, Program Assistant for Southern California program, (714) 633-5626

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