Courses

The Program's courses are case-study centric – each course deals with integrated solutions to everyday collegiate athletics problems. Taught by industry-renowned faculty, these online courses are engaging, interactive, and filled with best practices that you can immediately apply.

College Athletics in a Digital Era (3 units)

Overview of the field of Collegiate Athletics with an emphasis on its development in an increasingly networked and digital national landscape. Focus on core concepts and technologies that are transforming today’s marketplace and the response of academic institutions, athletic conferences, and athletic departments at a variety of organizational divisions and levels.

Leadership and Career Management (3 units)

Exploration of leadership principles as they apply to Collegiate Athletics. Focus on (practical) real world situations with leading industry professionals dealing with significant decision making  in the face of transformative industry change. Course culminates with students developing a personal leadership and career plan to reference as they strategically manage their career and professional pathway.

Governance and Compliance (3 units)

The course provides an overview of the structure and role of national governing intercollegiate associations (e.g., NCAA, NAIA, NJCAA) both internal (institutional integrity) and external (association rules and regulations) governance and compliance. Particular attention is given to university control mechanisms and NCAA governance, bylaws, violations and campus implementation of compliance monitoring systems. Students shall become familiar with governance pertaining to academic performance, athletics personnel, amateurism, recruiting, eligibility, extra benefits and awards, and playing and practice seasons. The course includes case studies involving NCAA interpretations, waivers and infraction cases.

Communications, Creative Services and New Media (3 units)

Provides an historical & critical framework for understanding the transformation of Collegiate Athletics departments from a Sports Information / Media Relations emphasis to the more integrated Communication, Creative Services and New Media emphasis. Particular attention is paid to the role of new data driven digital and social media applications from an innovation, production, distribution engagement and new revenue framework.

Ticketing, Pricing and Sales (3 units)

Analyze the evolution of ticketing and development strategies that drive overall revenue for athletic departments. Orientation on traditional primary ticket markets and the emergence of new national secondary ticket markets and dynamic ticketing strategies. Particular emphasis on new data gathering segmentation technologies to determine pricing and fan engagement.

Sponsorship, Fundraising and Development (3 units)

Development of practical skills necessary to be proficient in planning both fundraising strategies, and events. Additional focus on cultivating, soliciting and stewarding corporate sponsorships, both internally and through partner activation. Emphasis on new sophisticated and data driven digital technologies that allows for identifying, developing and tracking potential donors and corporate partners.

The Budget Cycle and Financial Management (3 units)

Overview of the fields of budgeting, accounting and financial management as it applies to Collegiate Athletics within institutions of higher education. Focus on budgeting models, accounting principles, and financial reporting at different levels using case studies based on intercollegiate athletics. An analysis of the changing landscape of intercollegiate athletics and the financial impact is has on Athletic Departments.

Game Day Operations and Fan Experience (3 units)

This course focuses on operational planning, set up and management of all athletics type game day events, including risk and crisis evaluation and implementation. Particular attention is also paid to the importance of developing a fan experience and engagement plan, including partner activation. Emphasis is on newest digital and engagement technologies that can enhance fan experience and operational practices.

Facility Design, Venue Construction and Fan Engagement (3 units)

Overview of facilities assessment methodology and how to use these metrics in the creation of an overall facilities strategy. Case studies of new construction and renovation projects creatively financed capital projects and methods for identifying prerequisites and anticipating potential issues. Additional focus on the use of new digital technologies to enhance the game-day experience and fan engagement in venue construction and enhancement.

Digital Branding and Strategic Marketing (3 units)

A case study driven course of how college athletics brands perform across integrated digital, traditional and social channels. Students gain an understanding of sports brands, how they are different from all other brand categories, how they defy logic in terms of brand affinity, why non-sports brands want to partner with them and why digital branding and marketing strategies are critical to a successful future. The culminating event in this course is to develop a creative new digital integrated college athletics brand concept which will then be presented to a group of sports venture capitalists for critique.

Career Management and Professional Development I and II (4 units)

Application of professional development concepts and strategies culminating in the development of an exportable ePortfolio. Focus on identifying specific collegiate athletics interests and specialization, verbally and digitally articulating previous and newly acquired, transferable and specialized skills, targeting most desirable career possibilities and developing ways to stay proactive and compete for industry positions. A practical course with an associated mix of professional practicum, networking, project and symposia responsibilities and assignments focused on competitive job market preparation. Professional development and career management is a continuous part of the Master in Collegiate Athletics student experience. As such, this course is split into two related sections, offered each summer.



WASC Approved
State Authorization/Registration of Online Programs