This interdisciplinary USF major will prepare you to become an advertising professional through exposure to courses in Advertising and in Communication Studies - and in order to prepare you to be a more complete professional in the early 21st Century - you'll also study Computer Science and/or Design.
Professionals in advertising are always seeking the Big Idea, and here’s the Big Idea behind this major: in advertising broader is better, and a USF liberal arts education provides you with that breadth. Arts and Sciences core courses will make you a better writer and a more critical thinker, will prepare you to make better presentations, will make you a more confident public speaker and lead you to better understand our diverse and globalizing world (and your place in making it more humane and just), all critical to starting a successful advertising career today.
Foundations: (16 units required)
COMS 341 (4) Advertising Principles & Practice
COMS 202 (4) Rhetoric and the Public Sphere
Plus a combination of 8 units from either:
VA 155 (4) Visual Communication and VA 205 (4) Typography
or
CS 151 & 152 (2+2) Spreadsheet Computing and CS 103 (4) Programming: Web Development
Advanced Area Studies: (24 units required)
Once your foundations are complete, choose any six of:
CS 182 (4) Animation with Flash and CS 131 (4) Creating Images: Photoshop I
COMS 322 (4) Advertising & PR Law and Ethics
COMS 340 (4) Advertising Creative Strategy & Copy
COMS 343 (4) Advertising Planning & Placement
COMS-342* (4) Advertising Presentations
COMS 358 (4) Persuasion and Social Influence
COMS 494* (4) Communication Studies Internship
* these courses may be repeated as an elective
Total: 40 units
