Interdisciplinary Major in Advertising

Your Bachelor of Arts degree will prepare you to become an advertising professional through courses in both Advertising and in Communication Studies - and in order to prepare you to be a more complete professional in the early 21st century - you'll also study Computer Science and/or Design.

Requirements

Foundations (16 units required)

• COMS - 341 Advertising Principles and Practice
• COMS - 202 Rhetoric and the Public Sphere

Plus a combination of 8 units from either:

• VA - 155 Visual Communication and
• VA - 205 Typography OR
• CS - 151 Spreadsheet Analysis: Introductory and
• CS - 152 Spreadsheet Analysis: Intermediate and
• Computer Science Database Course to be added.

Advanced Area Studies (24 units required)

Once your foundations are complete, choose any six of:

• CS - 182 Animations with Flash and
• CS - 131 Creating Images: Photoshop I and
• CS - 132 Creating Images: Photoshop II
• COMS - 322 Advertising Public Relations Law and Ethics
• COMS - 340 Advertising Creative Strategy and Copy
• COMS - 343 Advertising Planning and Placement
• COMS - 342 Advertising Presentations (may be repeated for credit)
• COMS - 358 Persuasion and Social Influence
• COMS - 496 Communication Studies Internship (may be repeated for credit)