
Area A: Foundations of Communication
Public Speaking
- Understand the importance of oral argument in citizenship and public decision-making.
- Understand key concepts from the tradition of rhetoric and use these concepts to assess both their own speaking and that of others.
- Identify and evaluate ethical issues in public address, including plagiarism and gender and cultural stereotyping.
- Fashion a clear and concise thesis statement.
- Identify and use compelling, credible evidence and anticipate audience support of, or opposition to, evidentiary claims.
- Identify and evaluate lines of reasoning (both logical and fallacious), and types of proofs and appeals.
- Adapt arguments to various audiences and occasions.
- Demonstrate facility in multiple genres/modes of public discourse, organizing material in a manner appropriate to the speech genre/mode.
- Create a speech outline that categorizes and subordinates ideas to produce a clear, appropriate organizational pattern.
- Properly cite a variety of sources.
- Adjust voice appropriately to audience, room and material.
- Demonstrate appropriate vocal variety (e.g., pitch, rate, volume) while controlling speech anxiety.
- Demonstrate fluency when delivering speech from notes or outline.
- Use nonverbal cues to enhance the speech rather than detract from it.
- Use visual aids (e.g., multimedia) effectively.
Rhetoric and Composition
Students will develop competence in these areas:
- Critical analysis of academic discourse: Students critically analyze linguistic and rhetorical strategies used in long and complex texts from a variety of genres, subjects, and fields.
- Integrating multiple academic sources: Students incorporate multiple texts of length and complexity within a unified argumentative essay, addressing connections and differences among them.
- Academic research: Students develop sophisticated research questions and compose substantial arguments in response to those questions, incorporating extensive independent library research and demonstrating mastery of standard academic documentation modes.
- Style: Students edit their own prose to achieve a clear and mature writing style in keeping with the conventions of academic and/or professional discourse.
- Revision: Students develop revision strategies for extending and enriching early drafts and for producing polished advanced academic writing.

University of San Francisco
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San Francisco, CA 94117-1080