Writing USF’s History Now

09-07-2011
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University of San Francisco President Stephen A. Privett, S.J. kicked off the 2011-12 school year with his annual convocation by welcoming students, faculty, and staff back to a changed university – the most prominent signs being the closure of Harney Plaza for construction of a state-of-the-art science center, the purchase of the historic Folger Building in downtown San Francisco, and the adoption of a new university logo and tagline.

Fr. Privett told a packed house at Presentation Theater on Aug. 18 that USF is broadening its appeal to students and parents and building a long-term financial foundation in response to the ongoing challenges facing higher education that include fewer students heading to college nationwide, tuition costs outstripping families’ ability to pay, and decreased state and federal funding.  

To view a video of Fr. Privett delivering the 2011 convocation, click here.


The strategies highlighted in the convocation respond to USF’s Strategic Plan 2028 and focus on seven priorities, including better communication, a distributed campus, and more.

“We are writing the current chapter in the long story of the University of San Francisco rising to overcome daunting challenges.”

The construction of the John Lo Schiavo, S.J. Center for Science and Innovation is more than much-needed teaching and laboratory space, it is also a strategic link with San Francisco’s digital technology, sustainable energy, and biotech industries, Fr. Privett said.

The purchase of the Folger Building, in addition to expanding USF’s classroom space, which is near capacity on the Hilltop, is intended to raise the university’s profile and strengthen its ties to San Francisco’s legal, financial, and high tech communities. As part of USF’s distributed-campus model, the Folger Building will house revenue-generating graduate programs.

USF’s new logo and tagline, Change the World From Here, are designed to capture the campus community and public’s imagination and improve the university’s name recognition in San Francisco with a call to action that is contemporary, urgent, and personal, Fr. Privett said.

“Our new tagline retains the emphasis on social engagement and underscores more sharply and crisply that ‘change’ is now and multivalent,” Fr. Privett said. “‘Change the World From Here’ highlights the quality and character of much of our faculties’ research and our students’ engagement across the globe. ‘Here,’ simultaneously references this trend-setting city, the university, and/or the minds and hearts of our students, faculty, and staff.”

Fr. Privett highlighted other initiatives USF has taken to develop strategies to meet USF’s long-term demographic, financial, and political challenges, including the establishment of the Center of Teaching Excellence, a new one-stop office for contracts and grants to support faculty efforts to secure outside funding for scholarly work, a new Arrupe Justice Immersions program to offer every USF undergraduate an international and mission-driven immersion experience, and more.

In spite of so many changes and challenges, Fr. Privett encouraged USFers to hold true to what remain the constants in USF’s story. “The city of San Francisco remains our classroom and our campus,” he said. “Our Jesuit Catholic higher standard of education locates academic excellence in the larger context of the full, integral, human development of our students; and our long-standing passion for justice does not hesitate to engage with, learn from, and speak for the poor and the disenfranchised.” 

Written by Edward Carpenter »email usfnews@usfca.edu | Twitter @usfcanews