< The University of San Francisco: News
16th Thacher Annual
The 16th Thacher Annual student art show "interMEDIA" runs through June 28 in Thacher Gallery.More Info »

Hospitality Symposium Brings Social Media


Social media is part of many people’s daily lives. It is also a growing part of everyday business, particularly businesses in the tourism and hospitality industry. 

From customers checking in on FourSquare at a favorite new restaurant to shoppers cashing in a Living Social coupon for a weeklong cruise, social media is how more and more consumers are sharing recommendations and finding out about industry deals.

Recognizing the trend, University of San Francisco hospitality management students have chosen social media as the focus of their upcoming Hospitality Industry Symposium and Richard L. Swig Leadership Luncheon: The Yin and Yang of Social Media and Hospitality on April 27. The half-day symposium, at the Fairmont San Francisco hotel, was conceived of and put together by USF hospitality management students. They expect about 200 hospitality and business students and faculty from Bay Area colleges to attend.

“It’s all about thinking smarter and being ahead of the competition,” said Katherine Hammond ’12, a USF hospitality industry student and the technology and marketing manager for the event.

Michael Tchong, the symposium’s keynote speaker and author of “Social Engagement Marketing,” will discuss social media marketing techniques.

“Many businesses are trying to use social media as a marketing tool,” said Michelle Millar, USF associate professor of hospitality management. “Any student who knows how to do that effectively could highlight that on their resume.” 

Click here to find out more. 

Written by Kathleen de Lara »email usfnews@usfca.edu | Twitter @usfcanews