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Media Studies: Statistical Data

LexisNexis Statistical

ProQuest Statistical Insight

National income and production statistics, retail and wholesale trade data, interest rates, economic indicators, and social and demographic statistics, plus much more.

description
remote access
 

Survey of Buying Power and Media Markets

Annual issue of Sales & Marketing Management featuring statistics, rankings, and projections for every county and media market in the U.S. with demographics broken out by age, race, city, county, and state; information on retail spending; and projections for future growth in these areas. All of the rankings are divided into 323 metro markets and 210 media markets. Statistics unique to this publication including Effective buying income (EBI), a measurement of disposable income, and the buying power index (BPI), a measure of spending power that takes population, EBI, and retail sales into account to determine a market's ability to buy.

Call Number:
Ref HC110 .C6 S35

Location:
Gleeson Reference Desk, 1st Floor