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Who should use this database?
Those looking for market research and industry news covering all facets of the sports industry…sports equipment sales, sports participation, sports broadcasting, sports sponsorship and sports marketing.
What kinds of materials are referenced in the database?
The database combines market research from the largest single research supplier to the industry, the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from 14 magazines and newsletters published by Miller Freeman, the world's largest sporting goods trade publisher, and newsletters provided by leading independent industry experts. In mid-1999, SBRnet added buyTRACK, an exclusive tracking study of sporting goods purchasing habits on the Internet, to its already comprehensive database. buyTRACK data are provided by Harris Interactive, a leading market research firm specializing in Internet-based data collection and analysis.
What years does the database cover?
Usually about 10 years of data.
Will I find full-text articles in the database?