SOM
Stanley  Kwong

Stanley Kwong

Adjunct Professor

Stanley Kwong brings to USF over 30 years of international management, marketing and teaching experience in the US, China, India, and Central Europe. Professor Kwong is recognized as a leading expert on marketing strategy, branding, and investments policies and is frequently interviewed on branding in China and Chinese investments in the U.S. by top media, such as the Wall Street Journal, Bloomberg, SingTao News, and Chinese World Journal. He is a highly desired guest speaker at industry conferences and universities worldwide.

As a former Worldwide Program Director for IBM Developers Marketing, Professor Kwong shares his multifaceted experience-based knowledge of outsourcing and offshoring, globalization trends, marketing management and international business with his undergraduate, MBA and MBAE students.

Professor Kwong started his academic career as an Assistant Professor of International Studies and Assistant Dean of Students at Princeton University prior to his extensive work with IBM. With specialized interest in marketing to emerging economies, Professor Kwong’s courses are equal parts introduction to cross-cultural, compassionate marketing and a forum to discuss how businesses can more effectively and humanistically achieve competitive advantage in the global marketplace.

Education

M.B.A., Management Science, University of Southern California at Los Angeles
M.S., Education Administration, University of Massachusetts at Amherst
B.A., Economics and Asian Studies, State University of New York at Stony Brook

Courses Offered
  • The following courses represent the last 3 years of teaching and do not represent the current course offerings.
  • BUS368: Marketing Channels : Retail and Wholesale
  • BUS464: Marketing Strategy
  • MBA 6106: Marketing Management
  • MBA 6114: Strategy & Comp Advantage
  • MBA 6302: Marketing Strategy (capstone)
  • MBA 6303: Global Marketing and Business Intelligence
  • MBA 6313: Marketing in Emerging Economies
  • MBA 6399: Special Topics: Marketing Strategy to India & China
  • MBA 6713: Outsourcing & Global Competition
  • MBA 6802: Global Competitive Strategy
  • MBAI 5006: Customer
  • MBAI 5008: Competitor
Awards and Distinctions


Doctor of Business Administration, Honoris Causa from the Puhua Technology Research Institute of Tsinghua University

Other

Strategic Advisor, ChinaSF, 2009 - present

Strategic Advisor, Bay Area Council, 2009 - present

Delegate, California Governor Jerry Brown's trade and investment mission to China, 2013

Developer, Dual MBA programs with Shanghai Tongji University, Shanghai Jiaotong University and USF, 2009 - present

Native speaker of Mandarin and Cantonese

 Stanley Kwong, University of San Francisco School of Management