Shenzhao  Fu

Shenzhao Fu

Associate Professor

Associate Professor Shenzhao Fu is garnering international recognition for his research on the effects of western multinational companies on consumer perceptions in China.

With specializations that include cross-cultural management, negotiation, E-business marketing and international business, Dr. Fu encourages his students to approach marketing from the perspective of business owners/developers – as well as their target consumers – helping budding marketers develop more robust strategies, campaigns and forms of analysis, increasing the likelihood of success in their future marketing endeavors.

Professor Fu has presented his research throughout China – including Nanjing University and the Shanghai University of Science and Technology – and was recently published in the distinguished Journal of International Consumer Marketing.


Ph.D., Business Administration, Indiana University, 1989
MBA, Marketing, Indiana University, 1986
B.S., Mechanical Engineering, University of Shanghai for Science and Technology, 1982

Courses Offered
  • The following courses represent the last 3 years of teaching and do not represent the current course offerings.

The following list is a selection of recent publications and does not represent the entire body of research.

"An Interview with Min Zhu, Webex Founder and Active Venture Investor in China," Journal of Asia Business Studies, Vol. 3(1), pp.74-75, 2008

"Country and Product Images: The Perceptions of Consumers in the People's Republic of China."Journal of International Consumer Marketing, Vol. 10(1/2), 1998

Honors and Awards

MGEM Outstanding Administrator Award, USF School of Business and Professional Studies, 2010

Mission Support and Advocacy Award, USF School of Management, 2008

New Faculty Excellence Award, USF, 1998


Former Chair, Department of Marketing, Globalization, and Strategy, USF

Former Director, Joint Master of Entrepreneurship and Management Program, USF

Faculty Advisor, American Marketing Association, USF's Undergraduate and MBA Chapters, 2004 - 2009

Shenzhao Fu, University of San Francisco School of Management