David  Jones

David Jones

Term Professor

David Jones, Term Professor, brings more than thirty-five years of hospitality industry and academic experience to the School of Management. A recognized expert, his work has taken him across the United States and to Asia. Professor Jones’s research areas include hotel marketing, buyer-seller relationships, and convention and events management, and his efforts maintain the Hospitality Management program’s strong reputation in San Francisco and abroad.

As the former senior level hospitality industry executive with the San Jose Convention and Visitors Bureau, Shangri-La Hotels and Resorts, Red Lion Hotels, and Marriott International, Professor Jones regularly consults and conducts sales training and service quality management programs for hospitality industry companies.He is a highly sought-after speaker for industry-related conferences.

Prior to joining the School of Management, he held the position of Associate Professor and Undergraduate Program Director at Hong Kong Polytechnic University School of Hotel and Tourism Management. Previous to Hong Kong, he was an Associate Professor in the Department of Hospitality Management at San Francisco State University, and Assistant Professor at the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas. He also taught in the Cornell University Professional Development Program for thirteen years.


Ph.D., Hospitality and Tourism Management, Virginia Polytechnic Institute and State University, Blacksburg, Virginia, 2000
M.B.A., Hotel, Restaurant and Institutional Management, Michigan State University, East Lansing, Michigan, 1977
B.S., Labor and Industrial Relations, Michigan State University, East Lansing, Michigan, 1970


The following list is a selection of recent publications and does not represent the entire body of research.

Jones, David L., Day, Jonathan & Quadri-Felitti, Donna. (2013). Emerging definitions of boutique and lifestyle hotels: a Delphi study. Journal of Travel and Tourism Marketing. 30 (7), 715-731.

Millar, M., Jones, D. L. (2013). Exploring the Potential Market for the “Commercial Home” in Mainland China: A Comparison of Domestic and International Tourists. Journal of China Tourism Research, 9(3).

Jones, D. L., Kloss, K. (2012). Where do stakeholders stand on the current labor law issues? Can consensus be reached? International Journal of Hospitality and Tourism Administration, 13, 1-20.

Jones, D. L., Guan, J. J. (2011). Bed & breakfast lodging development in Mainland China: Who is the potential customer? Asia Pacific Journal of Tourism Research, 16(1), 517-536.

Jones, D. L., Lee, A., Chon, K. (2011). Future issues in sales, marketing and revenue management in greater China: What keeps you up at night? Journal of Travel and Tourism Marketing, 28(6), 598-614.


Editorial Board, Journal of Convention and Event Tourism, (2011 - Present).

Editorial Board, Journal of Hospitality Marketing and Management, (2007 - Present).

David Jones, University of San Francisco School of Management