Sun-Young Park

Sun-Young Park is an assistant professor of Hospitality Management and Strategy (Department of Entrepreneurship, Strategy, and International Business) in the School of Management. She teaches and conducts research on service management, strategic management, and sustainable business models. She conducts research on how to make a business model more sustainable and successful; how to strategically manage service firms; and how to evaluate marketing and branding efforts, particularly in the tourism and hospitality industries. She taught at the University of Hawaii at Manoa upon completing her PhD at Texas A&M University. While pursuing a Ph.D., she produced reports that evaluated the Texas State agencies' marketing programs (including tourism marketing). She was a management consultant at a multinational firm, working with various companies and national government agencies in Asia Pacific and the U.S. on business strategy, knowledge management, financial transactions, and national/regional tourism marketing strategies.

In Spring 2011, Sun-Young received an Outstanding Research Award from the School. She enjoys surfing (on the net and on the ocean), exercising, and learning about the brain and the mind.