Becoming knowledgeable about
a potential employer not only helps you to explore and evaluate your interest
in working for them, it is also essential to writing a focused cover letter and
preparing successfully for a job or informational interview. The following tips and resource lists will
assist you in deciding what to look for and how to find it.
1)
Where are the
main office/headquarters and division offices located?
2)
What is the
company’s/organization’s gross annual sales?
3)
What is the
company’s market share?
4)
What are some of
its major products and services?
5)
Who are its
competitors?
6)
How does the
company fare in relation to its competitors?
7)
Is the company
financially stable? Why or why not?
8)
What is the
company history? When was it founded and by whom?
9)
Who is the
parents company (if any)?
10)
What are the
industry trends and how might they affect this particular organization?
11)
What are the
company’s future plans for expansion, new product or service development, new
locations, or the international market?
12)
What is the
organization’s history in terms of reorganization, re-engineering, downsizing,
etc.?
13)
What is/are the
philosophy/values of this company?
14)
What is the
organization’s reputation in terms of employment practices, affirmative action,
promotion from within, professional development?
15)
What are some
position titles and descriptions?
16)
How do the
company’s salaries compare with local market rate salaries?
17)
Who are the
managers/leaders in the departments that interest you?
Our resources include many
up-to-date books, magazines, newspapers, government publications, and
directories for identifying and researching Bay Area, national, and
international employers. Below is a
partial list of our resources. Ask at the CSC front desk for assistance.
The Book of Lists – SF and Santa Clara Counties (ask
at front desk)
Consultants & Consulting Organizations Directories
(2 vols.)
The Directory of Business Information Resources
Directory of Foreign Firms Operating in the U.S.
Directory of Americans Firms Operating in Foreign Countries
Hidden Job Market
Hoover’s Handbook of World Business
JobBank Guide to Computer & High Tech Companies
Jobs & Careers with Non-profit Organizations
Media Companies
Minority Organizations
Northern California Business Directory
Plunkett’s Employers’ Internet Sites with Careers
Information
San Francisco Bay Area Job Bank
Social Service Referral Directory
Sports Marketplace
The Sports Business Directory
Top 2,500 Employers
The Vault Reports Guide to the Top Consulting Firms
Visit our homepage at www.usfca.edu/career for links
to individual employer websites, as well as websites with extensive information
on many companies. Click on Employer
Services/Company Web Site Links to find information about local, national, and
international companies and organizations.
Gleeson’s Reference
Department houses a large collection of hard-copy reference books, as well as a
variety of on-line databases. You can
search databases or Ignacio (the on-line catalog of books) throughout the
library’s homepage at www.usfca.edu/library. For help in formulating your search
strategies, or for more information on dialing in from an off-campus computer,
consult a reference Librarian in person or call 422-2039.
A number of reference
databases are available to help you search for journal or newspaper articles
relating to employers. You may print
your results, download your citations to a disk, or send results to an email
address.
To begin your search, go to www.usfca.edu/library and click on Reference Databases. From the Subject
List, click on Business to view
those databases containing business information. Following are the main business-oriented
databases:
·
ABI/Inform Global (through ProQuest) – Some full-text, some abstracts, and some
citations to articles that have appeared in newspapers, magazines, and
journals. Overlaps with Business Index
ASAP, but has more of a management focus and more international coverage.
·
American Business Disc/Reference USF – Directory information for publicly and privately
owned companies in the U.S.
·
Business iNdex ASAP (through Info Trac Web) – Full-text, some abstracts, and some
citations to articles that have appeared in newspapers, magazines, and
journals. Overlaps with ABI/Inform.
·
Dow Jones Interactive – Executive summaries or detailed reports of
companies. Includes full financial information for the past 4 years. Some company-to-industry comparisons.
·
San Francisco Chronicle- Full-text of Chronicle articles
·
Sport Discus-
Comprehensive, international database of sports and fitness literature.
·
STAT-USA –
Created by U.S. Department of commerce.
Contains a wealth of information, including market research reports
filed at U.S. embassies worldwide & National Trade Data Bank import/export
statistics.
·
Wall Street Journal (through ProQuest) – Full text of The
Wall Street Journal.
In addition to the library’s
web-based indexes, there are still some hard copy and CD-ROM indexes. Consult a reference librarian for assistance.
Corporate Annual Reports
The most recent annual
reports and 10-K’s(earning statements) of over 1,500 companies are shelved near
the entrance to the Reference Department. A retrospective collection on
microfiche for over 2,500 companies is also available. Online annual reports are available through http://www.sec.gov/edgar.shtml
Following is a list of some
of the most relevant directories located in Gleeson’s Reference
Department. Please check Ignacio (the
on-line catalog) for call numbers.
Companies profiles are U.S.-based unless otherwise stated.
The Almanac of American Employers
The career Guide: Dun’s Employment
Opportunities (includes info of
U.S. businesses)
CorpTech Directory of Technology
Companies
D&B Directory of Service Companies
D&B Regional Business Directory, San
Francisco Area
D&B Million Dollar Directory (leading U.S. public & private companies)
Dun’s Asia/Pacific Key Business
Enterprises
Encyclopedia of Business Information
Sources (source books,
periodicals, organizations, handbooks, etc., related to many occupations)
Forbes 500’s Annual Directory (U.S. companies)
Hoover’s Billion Dollar Directory (public companies)
Hoover’s Handbook of Private Companies
Hoover’s Handbook of Emerging Companies
Hoover’s Handbook of American Business
Job Seeker’s Guide to Socially Responsible
Companies
Peterson’s Job Opportunities: Business
The Professional’s Job Finder
Red Chip Review (small cap companies-Western U.S.)
San Francisco Country Commerce &
Industry Directory
Standard and Poor’s Register of
Corporations, Directors and Executives – 3 vols. (U.S.
and international)
Standard Directory of Advertising
Agencies
Thomas’ Register of American
Manufacturers (23 vols. – lists
by manufacturer or product/service)
Moody’s Manuals
All contain brief company history/financial
information
Bank and Finance Manual
Industrial News Reports
Industry Review
International
News Reports
OTC
(over-the-counter) Industrial Manual
OTC
Unlisted News Reports
Public
Utility Manual
Transportation
Manual
When in doubt, ask a Reference
Librarian!